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Communication. Communication, the definition. The process you use to send and interpret messages so that they are understood. The Purposes of Communication. To establish and build goodwill To persuade To obtain or share information To establish personal effectiveness Build self-esteem.
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Communication, the definition • The process you use to send and interpret messages so that they are understood.
The Purposes of Communication • To establish and build goodwill • To persuade • To obtain or share information • To establish personal effectiveness • Build self-esteem
To establish and build Goodwill • Goodwill: • The favorable reputation with customers/relationships • Any communication that helps to develop a better relationship between you and your receiver builds goodwill.
To Persuade • Motivating or persuading others to act in a certain way depends on your ability to convince them of the benefits of said action. • Your relationship becomes more valued when others feel that you are sincerely concerned about them personally.
To Obtain or Share Information • Information is most valuable resource we have. • You need this valuable resource to function successfully and make good choices.
To Establish Personal Effectiveness • Messages that are accurate, easy to understand & error-free, result in positive images of sender. • Messages full of errors cause you to suspect that the sender is careless, thoughtless, or other
To Build Self-Esteem • Positive comments or reactions from others increase self-esteem. • Increased self-confidence has positive impact on your relationships
Essay Question • Which of these purposes of communication is most important? • Justify your answer.