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The Republican Primaries. Office Hours. When Today- 11-2 Wednesday 10-2 Doyle 226B. Learning Outcomes . Analyze the theories of why people vote and apply them to the 2012 Election. Identify and describe the formal and informal institutions involved in the electoral process .
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Office Hours • When • Today- 11-2 • Wednesday 10-2 • Doyle 226B
Learning Outcomes • Analyze the theories of why people vote and apply them to the 2012 Election. • Identify and describe the formal and informal institutions involved in the electoral process
Rules of the Nominating Game Just Like Vegas, Never play a game you don’t know how to play
Rules of the Game: Frontloading • The movement of state primaries and caucuses earlier and earlier in the campaign season • The Impact of Frontloading
Money goes to winners Media Coverage goes to winners Why early wins are important
Be the last person standing • Build upon early wins • Force your opponents to drop out
John McCain and the Republicans The lessons of 2008
Delegate Apportionment in 2008 The Democrats The Republicans Fewer Delegates More winner-take-all states • More Delegates • Proportional Representation • Super Delegates
The Advantage of the Long Democratic Campaign for Obama • Scrutiny • Kept him in the News • Tested his leadership • Made the party enthusiastic
How Mc Cain Wins Early: 2008 • Winner-take-all states • The Early win is A blessing and a curse for McCain
Benefits of the Early McCain Victory • Cost savings • Refocus Campaign Strategy • Avoids additional party infighting
Costs of the McCain victory • Never shores up the Evangelicals • Too reliant on unreliable independents • Out of the news for 5 months
Obama Wins! • No serious challenger • He could focus on being President • He didn’t have to spend money
Frontloading and 2012 • Take a Page from the Democratic Playbook • The GOP require more states use proportional representation • Punish early movers • They did not want an early nominee.
Advantages And Disadvantages of a Long Primary Advantage Disadvantage
The First Four in 2012 • Iowa • New Hampshire • South Carolina • Florida
These Rules Were Intended to Extend the Nomination, which it did…. But it also brought unintended consequences!
Frontloading: Iowa and NH • Traditionally the first caucus and primary • Both states have resisted changing their dates • States were punished for moving up too close
Frontloading: NH and IA • Not essential, but helpful for victory • Criticisms of these states
Iowa part II • The Original Results • Romney Does better than expected
Perry Falters • Broke • 5th place • Doesn’t know what to do
Romney Has Momentum • Looking like a winner and Actually winning • Media coverage goes to those who can win. • Moves to New Hampshire
The New Hampshire Results • Romney wins easily • Huntsman drops out • Ron Paul comes in 3rd • Santorum didn’t campaign hard there
Florida and South Carolina The South
South Carolina • The Return of Newt Gingrich • The End of Rick Perry • A state where Romney has never done well
Romney after South Carolina • A Wasp Funeral • Go After Gingrich….Hard • Paint Gingrich as a corrupt insider
Florida • Winner-Take-All • Romney wins an Important Battleground State
What Was at Stake • 10 States • More than 400 Delegates • 21 states and 800+ delegates in 2008
Romney is in Trouble • All negative campaign • Outspending opponents • His message was wearing thin • Likeability Problem
The Return of Santorum • Hard Work • Culture War • Still a flawed Candidate (he always took the bait)
Not the Game Changer This in 2008 To This in 2012
Romney wins 6 • Santorum wins 3 • Gingrich wins 1 • Ron Paul will never quit
The End of the Line Why Romney Won
For Newt and Rick • I probably will not be the candidate • Does beating up Romney serve any purpose?
The End • Santorum is Done on April 10 • Gingrich on May 2nd • Ron Paul Finally quits on May 22 • Romney Clinches on June 5th
Why Romney Won • It was built to last through superior funding • Essentially error free • Lack of infighting and scandal • Followed the Atwater Rule