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Company History

Company History. Founded 2004 Currently 75 Employees 30 to 40 homes per Month Serving Greater Bay Area. My Background. Perspective. Word choices Positioning What works What doesn’t. Word Choices. Homeowners don’t know and don’t care about Home performance Retrofits Whole house

anika-salazar
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Company History

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  1. Company History • Founded 2004 • Currently 75 Employees • 30 to 40 homes per Month • Serving Greater Bay Area

  2. My Background

  3. Perspective • Word choices • Positioning • What works • What doesn’t

  4. Word Choices • Homeowners don’t know and don’t care about • Home performance • Retrofits • Whole house • House as a system

  5. Position • Around benefits that are important to the homeowner • Comfort • Saving Energy  Money • Health

  6. Use words • That anchor what we do (which is new) to what is familiar to the homeowner • What’s the MPG for your home? • Mechanic = Home Performance specialist • Energy Remodeling / Construction Services • Home Energy Audit

  7. What Works • Referrals from customers • PR around customer success stories • Web-first marketing • SEO • SEM • Public speaking • Trade shows • Partnerships with affinity brands (if you can get them!)

  8. What Doesn’t • Door hangers • Direct mail • Price Discounting

  9. What Drives the Business Cost to Acquire Audit Adoption Rate to Retrofit Gross Margin on Project Customer Satisfaction

  10. Complete Home Performance Software Suite

  11. Built By Contractors, For Contractors.- Faster Audits - Improved Close Rates - Better Accuracy - Program Compliance - Same Day Reporting and Estimating

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