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Digital Options

Digital Options. AHECTA Annual Conference Tampa, FL June 22, 2011. Agenda. College Trends SD Digital Services HD Digital Services IPTV Services Summary/Open Discussion – all solutions. College Trends. 2007 CTAM Study College Students 16.6 hrs p/wk video / 70% TV

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Digital Options

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  1. Digital Options AHECTA Annual Conference Tampa, FL June 22, 2011

  2. Agenda • College Trends • SD Digital Services • HD Digital Services • IPTV Services • Summary/Open Discussion – all solutions

  3. College Trends • 2007 CTAM Study College Students 16.6 hrs p/wk video / 70% TV • November 2010 56% Households have HDTV /May 2009 Penn State survey – 54% students have HDTV • Students want HD, DVR and other services but don’t want to pay – low penetration rates – low ROI on STBs – goal: bulk services • Local cable operators all-digital - No requirement for colleges to be all-digital • OTT Proliferation (Over The Top, TV Everywhere)

  4. College TrendsMay 2009 Penn State Survey • 7,870 students/20% response • 60% unlikely to order premium service/movie • 58% students did not know off-air HD channels were available • 54% not more than once a week watching TV on PC • Within next two years, 77% unlikely to stop bring TVs and watch TV on PC

  5. SD Digital Services • Digital Service Overview • Direct Digital TV Services – no STB • Digital on Campus Today

  6. System Capacity Mhz % Analog HD (2x) SD (8x) 450 4% 61 122 488 550 22% 77 154 616 750 46% 118 236 944 870+ 25% 137 274 1096 IPTV Only 2% Total 100% HD - possible to compress 3x SD - possible to compress 12x Digital Services Overview • All-digital objectives – more channels, lower bandwidth, higher quality

  7. DIRECT SD Digital Services – No STB • Drake EHS 24 SD Encoder • Supports EAS • 8 SD Digital Channels per 6 MHZ

  8. ZvPro – HD Video Distribution Delivery of HD digital satellite services without the need for a digital set top box. HD Digital TV Services – No STB • Features • 720 and 480 on Component input. • Well-formed QAM 256 6Mhz channel, inserted onto any blank channel. • Easily integrate and balance into new and existing MATV/SMATV RF distribution systems to add HD.

  9. ZvPro 280 – HD Video Distribution HD Digital TV Services – No STB VGA and HD video distribution over coax wiring Top of the line ZvPro® 280 revolutionizes the way HD video is distributed on-premise. A combination HD encoder and RF modulator in a 1RU package, ZvPro 280 makes it affordable to create an HDTV channel and distribute it over simple-to-use COAX wiring to every on-premise HDTV. Our best video processor enables 1080P and 1080i encoding for an unsurpassed viewing experience

  10. HDE-2H-QAM HD ENCODER Delivery of HD digital satellite services without the need for a digital set top box. Features Digitizes, encodes, and multiplexes up to two(2) HDMI and/or YPbPr inputs into one digital QAM output. Supports EIA-608 Closed Captioning. Equipped with EAS Interface HD Digital TV Services – No STB

  11. MUX-2D-QAM 8VSB / QAM Multiplexer Provides complete EAS override of off-air or clear QAM channels while retaining the original PID structure  EAS loop through feature allows the cascading of units in a headend requiring only one ASI-EAS input Multiplexes two 8VSB or Clear QAM channels into one QAM-256 carrier PID filtering grooming feature allows the user to drop unwanted programs PSIP override feature allows user to change original PSIP channel name (example: WBTL can become CBS – NY) PSIP channel override allows user to change original channel number to 3 or 4 digit channel number (example: 8.1,8.2,8.3 can become 801, 802, 803 HD Digital TV Services – No STB

  12. Digital on Campus Today • Dean College • First CTV customer to go all digital. • Combination of SD digital and HD digital • Students with analog televisions need digital to analog STB. • Western New England • TCU • USC • UWRF – This summer

  13. Digital on Campus Today

  14. DIRECTV COM1000 Delivery of multiple true HD digital satellite services to digital set top box. Features Ultra Compact HD Set-top box. Available in Bulk or as Subscription Service. Expandable to many channels. true HD Digital TV Services – w/STB

  15. IPTV ServicesHaivision Video Furnace • Bulk services to dorms, admin, academic • Services to PC with optional proprietary Stingray $375.00 STB to TV • Northwestern since 2002, in use at # of schools today • All maintenance/warranty included – inc. upgrades • “Zero Footprint” InStream PC player – low IT supp. • Web based portal server access • Flexible bandwidth stream management • Channel lineups/icons, guide links, edit live channels • http://www.haivision.com/products/furnace

  16. IPTV ServicesVideo Furnace Equipment Stingray STB 21 Card 4RU Chassis PC Instrem Viewer VF Portal Server – 1RU

  17. IPTV ServicesDIRECTV / IP Advantage • $58k upfront cost (or $1,309 monthly)- one rack headend installed – supports 1,024 STBs • All DIRECTV services available – month to month pricing, no discounts • Proprietary STBs D11i $100 to student, $175 HR20i (HD-DVR) • Entry subscription services – Family $34.99, Choice $55.99 • Institutional services available – stadium, coaches, lounges, pubs • No additional cost to school (manage IP network) • 4 Channel local insertion • Implemented Cornell Sept 2008 – no major issues after initial install – 8000 students, 4000 units, 350 subs plus 100+ instit.

  18. IPTV ServicesIP Advantage Headend

  19. IPTV ServicesIP Advantage Process • Students purchase STBs from bookstore • Student calls CTV 800# • STB authorization, Set up billing/credit card • Post install – student calls CTV 800# for support, calls DIRECTV for change in programming • Students can re-authorize same STB annually • CTV handles all support and programming for institutional accounts

  20. IPTV ServicesIP Advantage Equipment - STBs

  21. Conclusion • Keep the CATV system relevant

  22. Thank You JR Bresnig jbresnig@campustelevideo.com (203) 983-5400 x133

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