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Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012. Distinctive, original content. Knowledge Culture Dialogue Talent. Ira Glass, WBEZ’s This American Life. Distinctive, original content. Knowledge Culture Dialogue Talent. WXPN’s XPoNential Festival.

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Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

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  1. Opening ThemesTom Thomas and Terry CliffordSRG Planning RetreatAugust 2012

  2. Distinctive, original content Knowledge Culture Dialogue Talent Ira Glass, WBEZ’s This American Life

  3. Distinctive, original content Knowledge Culture Dialogue Talent WXPN’s XPoNential Festival

  4. Distinctive, original content Knowledge Culture Dialogue Talent Minnesota Public Radio’s UBS Forum

  5. Distinctive, original content Knowledge Culture Dialogue Talent Abumrad & Krulwich, WNYC’s Radiolab

  6. Distinctive, original content Knowledge Culture Dialogue Talent SRG members create • Hundreds of hours of original content each week • Amajority of public radio’s national programming • Venues for conversation and debate • Homes for compelling talent

  7. Significant reach and use

  8. Significant reach and use SRG members generate 36 percent of all public radio listening.

  9. Growing streams of news and music24 of public radio’s 614 streams account for half of public radio’s ATH News and information Music APM (The Current AAA) Classical Public Radio Network (KDFC) APM (MPR Classical – KSJN) New York Public Radio (WQXR Classical) WCPE (Classical) KCRW (All music) WGBH (WCRB Classical) KQAC (Classical) WBGO (Jazz) WFUV (The Alternate Side AAA) WETA (Classical) WWOZ (Jazz) WAMU (on-air) WBUR APM (MPR News-KNOW) KQED Southern California Public Radio New York Public Radio (WNYC–FM) Chicago Public Media (WBEZ) NPR (live stream) KCRW (on-air) KERA (KERA on-air) KUOW (live stream) Michigan Radio Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizations Several of these organizations provide additional streams not included on this chart.

  10. Growing streams of news and musicSRG members provide 15 of the top 24 streams News and information Music APM (The Current AAA) Classical Public Radio Network (KDFC) APM (MPR Classical – KSJN) New York Public Radio (WQXR Classical) WCPE (Classical) KCRW (All music) WGBH (WCRB Classical) KQAC (Classical) WBGO (Jazz) WFUV (The Alternate Side AAA) WETA (Classical) WWOZ (Jazz) WAMU (on-air) WBUR APM (MPR News-KNOW) KQED Southern California Public Radio New York Public Radio (WNYC–FM) Chicago Public Media (WBEZ) NPR (live stream) KCRW (on-air) KERA (KERA on-air) KUOW (live stream) Michigan Radio Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizations Several of these organizations provide additional streams not included on this chart.

  11. Serving diverse audiences

  12. Serving diverse audiencesSRG members have 10 of the top 25 Black and Hispanic audiences

  13. Serving diverse audiencesSRG members are the largest producers of Spanish-language and Native American public radio programming

  14. $1 billion+ station economy

  15. $1 billion+ station economy SRG members raise 47 percent of public radio stations’ cash support.

  16. A community of stations • Driven by public service outcomes • Use of our content • Value to our listeners • Impact on our communities • Building community institutions • Informed station leaders • Stronger local organizations • Peer-to-peer connections • Forward-looking strategy

  17. Getting to the main thing

  18. Pressing need for funds • Fulfill ambitions for more service • Replace lost tax-based support

  19. Strategy for online and social media • Compelling and unique value proposition • Competitive advantage in creating and delivering content • Sustainable business model • Use and value • Sponsorship • Partnership

  20. Changing system architecture • Paths of revenue • Power of scale • Shared investments • Intermediate spaces

  21. Forward-looking vision of service • Audience service imperatives and bold goals • New roles in people’s lives • New audiences for public media • Changing expectations across platforms and channels • Community service imperatives and new partners • Identifying and addressing problems • A wide frame of public media

  22. Opening ThemesTom Thomas and Terry CliffordSRG Planning RetreatAugust 2012

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