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Public Radio Economy Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

Public Radio Economy Tom Thomas and Terry Clifford SRG Planning Retreat August 2012. $1 billion+ station economy. Looking ahead: a simple scenario. Diverging paths. Individual giving drives radio’s growth. Steady recent growth in givers and giving. More listeners, more giving.

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Public Radio Economy Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

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  1. Public Radio EconomyTom Thomas and Terry CliffordSRG Planning RetreatAugust 2012

  2. $1 billion+ station economy

  3. Looking ahead: a simple scenario

  4. Diverging paths

  5. Individual giving drives radio’s growth

  6. Steady recent growth in givers and giving

  7. More listeners, more giving

  8. Underwriting is “stuck”

  9. So we make plans. Notes from discussion at 1997 SRG retreat

  10. Public Radio EconomyTom Thomas and Terry CliffordSRG Planning RetreatAugust 2012

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