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Social Media@Kodak Custom Content Conference

Social Media@Kodak Custom Content Conference. Nashville - March 25, 2010. Thomas J. Hoehn Director, Interactive and Web Marketing tom@kodak.com Twitter: @tomhoehn. one why social media for ek two the ripcurl three real life example four 2010 – the map.

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Social Media@Kodak Custom Content Conference

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  1. Social Media@Kodak Custom Content Conference Nashville - March 25, 2010 Thomas J. HoehnDirector, Interactive and Web Marketingtom@kodak.comTwitter: @tomhoehn

  2. one why social media for ektwo the ripcurl three real life example four 2010 – the map

  3. The worst thing anybody can say about Kodak is ... Nothing.

  4. Marketing via social media Drives value: • a new platform to amplify our messages • where the customers are • rich conversations with communities • low barrier to entry & cost • fast. . .faster. . .then FASTEST • seen as a leader in the industry • great brand associations (Google, Dell, Facebook, Yahoo!, LinkedIn, Southwest, Oracle, Coke, etc.)

  5. The new numbers • Scale • FB 450 million and growing, 70% outside of US • Twitter has 35 million. US pop: 8% / 4% modest but… • Global penetration 500K new people a day on Net, 2X in 3 yrs • 15.5 million active blogs • Reverb - Message x Followers, Friends, BFFs, etc. • Press materials+. . .step and repeat • Engagement - video x view x time • Quality vs. Quantity – Content versus impressions • Old vs. New - “Eyeballs and Ears versus Hearts and Minds”

  6. How I got in front of you today… • Blog – September 2006! • Out hustling others – comments, forums, e-mails, being there • Taking our brand out for a ride • Evangelizing inside and blasting past dismissive attitudes • Try, learn, iterate. Fail fast. • Lawyers are your friends. No really. • Know the products • Being real

  7. Strategy – The Ripcurl

  8. Strategy – The Ripcurl More here: http://moblogsmoproblems.blogspot.com/2009/07/social-media-mavens-interview-with_29.html

  9. Some results • 100’s of M impressions (Twitter 470M alone, $M’s media value) • “Share of voice” increases against competitors across all s.m. • Global expansion (Europe) • Reputation Management: Support, PR, Corp Comm + 53 talks • “Step & Repeat” implemented for 43 events

  10. A Content Case Study: Kodak Pocket Video Cameras & Social Media Marketing – July’08-Present Launch July 2008“Side by sides” featured in November

  11. “I guess I need the new one…” Enter the Kodak Zx1

  12. Kodak Zi8 …with IS, mic jack, and flexible USB!

  13. Enter the Kodak Zx1 The Bleep

  14. The scoop right from the source.

  15. The next “Z” – Doh!

  16. Listening and Measuring

  17. 2010: The Kodak Social Media Map

  18. Current action www.kodak.com/go/followus Homepage Relevancy Times Square Mobile Tips & Projects Exchange w/ FacebookConnect

  19. Q & Tweet

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