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360 Publishing, Social Media, and Repurposing Content. Presented by: Brad Babbitt, CMC Member Amy Davis, CMC Member Alicia Hickok, CMC Cochair. Traditional Publishing Model. Brand derived from flagship product Predominantly print One audience type, single point of consumption.
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360 Publishing, Social Media, and Repurposing Content Presented by: Brad Babbitt, CMC Member Amy Davis, CMC MemberAlicia Hickok, CMC Cochair
Traditional Publishing Model • Brand derived from flagship product • Predominantly print • One audience type, single point of consumption
Intermediate Model • Brand experience through print, web, email • Written material transferred directly from print to web • Two audience types (some overlap), two points of consumption
360 Publishing Model • Brand amplification through multichannel publishing • Platform-specific content (original, repurposed, revised) • Multiple audiences (some overlap), many consumption points
360 Strategy • Focus on channels that are relevant to your audience(s) • Apply your brand, content to each platform in appropriate ways • Develop/optimize content for each channel • Drive consumers across channels • Set reasonable, measurable goals and apply tactics • Brand carefully to improve awareness
An article can also become a Sound Advice podcast or a Roundtable.
Different Uses for Social Media • LinkedIn: • Building a community • Conversation-starting resource • Professional outlet • Facebook: • Fun and engaging • Games • Twitter: — Breaking news — Important events from live meetings
