Making a video of your business plan presentation

1. Making a video of your business plan presentation Some modest suggestions

2. Know your audience • Presenting your business plan on video means that you will not be face to face with your audience and interacting with the people who are receiving your message. • Think about who will be watching the video and how you need to present the information within it.

3. Organize your notes for your plan • What you do not, under any circumstances, want to do is to read the written version of your business plan to your audience (turns out people can read for themselves) • Instead, create a well-developed presentation that shows the audience the plan and explains it in an interesting and effective way.

4. Use images to invoke the BIG PAIN! Dad drops a foul ball!

5. Create a script from your plan • Read from a script if you are narrating over PPT panels (i.e., no video of you, you’re using a microphone) • Read from cue cards if you’re presenting directly to the camera – use poster board and have a friend hold them

6. Develop useful, authentic visual aids • Include a PowerPoint presentation in the video • Or use a white board with well-drawn notes or charts and graphs. • Make sure that the visual aids are effective. • Having poor or ineffective visual aids is worse than having none at all, because they can make your entire presentation seem unprofessional.

7. Use a conversational tone • Avoid a monotone presentation, focusing instead of talking to the camera as though you are talking to people who are in the room. • Use a friendly, professional tone that is easy to follow.

8. Practice, practice, practice • Or don’t • It will be apparent either way