Factory: the creative industries magazine

1. Factory: the creative industries magazine NEXT EDITIONLONDON: THE NEW CREATIVE CAPITAL OF THE WORLD

2. Factory: the creative industries magazine Targeting the top 5,000 creative industry names in London, LA and New York Index • About • Influence • Branded Editorial • Other Factory Activities: Factory Events Factory New Media Factory’s Films • Contact Impacting and influencing the leaders of a uniquely powerful and influential professional sector: a sector whose opinion has a global impact on consumers.

3. Factory: the creative industries magazine About Factory: * Simply putting an ad in a glossy, over-the-counter magazine isn't enough anymore. Customers are increasingly hard to reach and influence. Social networking, online communities and the explosion of new media has created a fragmented marketplace. Brands now have to work harder and smarter. * Since its launch in 2002, Factory Magazine has targeted the leaders of a uniquely powerful and influential professional sector: a sector whose opinion has a global impact on consumers. The creative industries. These include; film, TV, advertising, new media, PC Games and the commercial arts. It provides brands with a rare opportunity to associate with the leading and hottest names in this powerful, consumer driving sector. * If you are a brand, city or company trying to reposition itself, looking to drive awareness of a new product, fight for market share in an increasingly tough marketplace or simply trying to reinforce an established brand’s values - then the leading 5,000 names in the creative industries in London, NY and LA provides a powerful lobby and advocate for your mission.* Factory: the Creative Industries Magazine is an an effective and powerful direct marketing tool that lands right on their desks at work. It is a unique magazine with a mission to influence and engage a powerful community. Glossy and upscale; every photoshoot in Factory is bespoke and original. * Brands it has worked with include Bentley Motors, Triumph Motorcycles, Aquascutum, De Beers, The Dorchester, EOS Airlines, Ralph Lauren, Pal Zileri, Chivas and Jameson Irish Whiskey.

4. Factory: the creative industries magazine Factory’s influence:Factory’s editorial has global reach. Its bespoke, photo-led features are licensed globally and have appeared internationally in magazines as diverse as the Sunday Times Magazine, Russian Vogueand the Irish Times Magazine. The title is highly influential and occupies a unique space within printed media and the creative industries. For example, on Feb 28th 2010 the UK's Campaign magazine ran an exclusive five page Factory created photographic and editorial feature championing London's top advertising and digital agency creative directors.

5. Factory: the creative industries magazine Branded EditorialFactory partners with brands to create bespoke, brand led editorial features & photo spreads featuring established names & rising stars from the creative industries: Examples include: Damian Lewis (Band of Brothers, Life), Andrea Corr (the Corrs lead singer) and Michelle Ryan (Bionic Woman) Dancing at the Dorchester. Clothes by Ralph Lauren, diamonds by De Beers. Jonny Lee Miller (Trainspotting, Eli Stone) in Los Angeles. Miller drove a Bentley and wore Pal Zileri. Hollywood Princesses - starring Amy Smart (Crank, Road Trip) and Camilla Belle (Push, 10,000 BC). Diamonds by De Beers. British movie legends: John Hurt & Terry Gilliam in Aquascutum.

6. Factory: the creative industries magazine Factory EventsFactory launches each edition with a special event co-hosted with a leading brand at a retail store, showroom or special location. The aim is to introduce new, potential customers and brand advocates from a unique group of creative industry opinion leaders. Ellen Spann, former PR Director, at De Beers says, “Today it is all about targeted marketing that yields sales. Does a marketing initiative impact the bottom line measurably? Are we reaching our desired customer? For DeBeers, Factory’s mixture of targeted editorial and events allowed us to access customers and brand advocates we wouldn’t have been able to reach through traditional, glossy magazines and methods.”Events have been held with De Beers, London, Bentley Motors in Berkeley Square, the Dorchester, Blakes, London and Jameson Irish Whiskey in Cannes.

7. Factory: the creative industries magazine Factory Branded New MediaFactory Publishing Ltd has also created award nominated branded content and is a recognised innovator in this sector. Its first online series The Many Worlds of Jonas Moorewas sponsored by Triumph Motorcyclesand was nominated at MIPCOM and was also made a special honoree and the Webby Awardsin New York.

8. Factory: the creative industries magazine Factory Films: Factory Publishing Ltd is also actively involved in brand-led movie production. The company has produced Dragon; a 7 minute promo film about extreme soccer (working with the support of a leading UK High Street brand partner) now in active development as a major action movie. Factory has also recently completed production of the pilot/promo for a new British musical comedy movie based upon the US and UK published column, Meet Pursuit Delange. The movie is scheduled for production in 2010 and will introduce an innovative and exciting new form of movie brand integration.

9. Factory: the creative industries magazine Contact: Publisher: Howard Webster Howard.webster@factory-publishing.comD: +44 (0)207 370 2430 C: +44 (0)781 0642 639Rates:DPS: ₤5,000 GBP (exc VAT)SP: ₤2,500 GBP (exc VAT)Brand Features: Begin at ₤10,000 GBP (exc VAT)Brand Partnerships: Begin at ₤10,000 GBP (exc VAT)