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Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training

Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training. March 21st , 2005 Matt Ivey Pro AV Product Manager. Time line activity. Product Launch in May Press/Analyst tour, May 2-6 Reseller training tour, May 8-16 Public Announcement, May 17th

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Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training

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  1. Chongo SD/HD Disk Recorder-PlayerProduct Overview and Launch PlanService training March 21st , 2005 Matt Ivey Pro AV Product Manager

  2. Time line activity • Product Launch in May • Press/Analyst tour, May 2-6 • Reseller training tour, May 8-16 • Public Announcement, May 17th • First major Pro AV Trade Event – Infocomm (Las Vegas) June 8th-10th

  3. What does Chongo do for the customer? • Provides a seamless, easy to use recording and playback support for Live Event and Staging, Corporate and Institutional uses in Pro AV • Fixed Facility installations - Networked File sharing • SD Recording • SD and HD Playback … • High Visual Quality at different Resolutions and Aspect Ratios – Matches Seamless Switcher operation • Tape-less operation when used with NLEs, Networking, and Removable Media • Plugs directly into A/V systems with standard Pro AV connections

  4. Chongo …What it is … • One Input two output Media Device based on Disk Drive Technology, - Targeted at the Medium to High end Event and Staging market with parallel target into Corporate and Institutional facilities. • HD or SD play out on both Player Channels • SD Recorder input – Yes, it records whilst it plays. • Over 10 hours of storage (25 Mb/s) – with Removable media capabilities – More storage with lower bit rate Long GoP • 2 Channels Analog Audio/media channel – XLRs • Gig-E network-able for sophisticated facility installs • Self Contained package – With Front Panel • Pro AV Industry standard connections – including DVI • Can be used with a Keyboard, Monitor and Mouse • Rugged - 3RU (5.25in) High, 20 inch deep – Rack mountable

  5. Special Event Workflow – No tape needed … At Event Edit Suite VTR for Playout Doremi DDRs Record VTR Today NLE to Tape for distribution Tape Xfr Baseband Tape Xfr • Have to load Baseband • Re-trim Clips for Play • Need VTR FCP, Adobe, NewsEdit… Edit Suite Industry Trend No VTR File Transfer At Event Chongo USB Disk Drive • DVD Rom Drive in Chongo • Faster than real time transfers with USB 2.0 or Firewire Disk Drives • Clips trimmed and named • No VTR needed FCP, Adobe, NewsEdit…

  6. AV Event Support Work flow Before Event After the Event At the Event • Pre production meetings • Event Format? • What materials are needed? • Create Script • Specify Equipment • Rental? • Crew List • Produce AV Material • Edit Videos on NLE • Create Power Points • Create Graphics • Load Materials on to Equipment for Playback • Create Play List • Pack up equipment ship to Event Location • Debrief • Pack up equipment-ship • Repurpose the Material • Duplicate show on DVD or tape • Make available on Web – Transcode • Post Production – Re-edit Show for distribution • Set-up the Equipment • Should be easy • Load Materials on to Equipment for Playback • Last minute stuff from Presenters gets loaded • Power Points for Speakers are on PC for Play back • Do the Show • Follow Script best as possible • Video and Graphics Play-out • Manual or Remote • Record Show while in Process – From Seamless SW • Switch between Video and PC feeds with Seamless Swtchr • Go out via Webcast Chongo Involved in these workflow steps

  7. Fixed Facility Operation – University or Corporate Campus Central A/V Media Center Provides I/O and Content serving Ingest Preview Channel VTR Campus Cable TV DVD Giga-Bit EthernetNetwork Auditorium #1 PCs with Media – Power Point Edit Suite Seamless Switcher

  8. Actual Prototype Pictures – Front Panel Name Goes Here Application Touch Screen DVD ROM Drive Jog/Shuttle Application Knob Transport and Application buttons Headphone Jack Firewire USB 2.0 Connections

  9. Actual Prototype Pictures – Rear Panel • SD/HD Output Channel P1 • Composite, S-Video • SDI • DVI-I • SD Input Channel R1 • Composite, S-Video • SDI • Y, Pb, Pr SD/HD Output Channel P2 Gen-lock • Analog Audio • RS 422 • Giga-bit Ethernet • USB 2.0 • Keyboard • Mouse • Monitor 90-240VAC 50 or 60Hz Power Supply • Firewire • GPI I/O

  10. Basic Block Diagram P1 OUT P1 Output Circuit SD/HD • Control • RS-422 • E-Net R1 Input Circuit IN R1 Disks 2 ea SD • Control • RS-422 • E-Net • Control • RS-422 • E-Net SD/HD P2 P2 Output Circuit OUT • Import • Clips SD/HD • AVI DV • Export • Clips SD/HD • AVI DV • Simultaneous Single Record and Dual Playout • Independent control of each channel • Sharing of media between channels

  11. Chongo HD/SD + Scaling capabilities Decoder Y, Pr, Pb Input Encoder MPEG-2 4:2:0 4Mb/s – 15Mb/s D V I -A X2 Channels R,G,B Y, Pr, Pb SDI, S-Vid, Compst HD/Scaler D V I -D Digital DVI • SD X1 Channel • 720 X 480 (29.97) 4:3, 16:9 • 720 X 576 (25) 4:3, 16:9 SD/Scaler Disk Storage FPGA SDI (SD) SVid Compst • Import/Export Clips • Transcoded to/from Disk • DVD, Gig-E, USB 2.0, FireWire • Video - SD, HDTV, HDV • Types – DV, MPEG-2, AVI, QuickTime, GXF. WMV (HD) • Stills – JPEG, TIF, TARGA, BMP • Clips on Disk MPEG-2,4:2:0 • 720 X 480 (29.97), 4:3, 16:9 • 720 X 576 (25), 4:3, 16:9 • ----HD/ Hi Res Encoded Imports----- • 1280 x 720 P (30), 16:9, HDV-1 • 1440 X 1080i (25,29.97) 16:9, HDV-2* • 1920 X 1080i (25,29.97) 16:9 • Notes • Chongo can convert between Aspect Ratios. • Scale Clip resolution up and down • Lee Filter for improved visual Quality • Play out channels can play out SD or HD separately *TBD @ Release

  12. Chongo aspect Ratios Aspect ratio conversion matrix This is very important to keep a Presentation look the same for all playback media in the Play list.

  13. Getting Materials into Chongo Baseband E-Transfers • Video (SD Only PAL or NTSC) • Composite (BNC) • S-Video • Component RGB or Y,Pb,Pr – (BNCs 3ea) • Audio • Analog -2Ch – (XLRs) (Dolby Encoded –OK) • SPDIF (BNC) • Material Sources • VTRs – VHS, 8mm, DV, BetaCam, 3/4 inch • DVD Players • File Transfers (SD & HD) Wrappers • AVI (DV25) • Quicktime • HDV – 720P, 1080i (DVHS) • Windows Media Video • GXF • Methods • Ethernet (Gig-E) • 1394 (Firewire) Camcorder/VTR or Drive • USB 2.0 – Drive or Flash Mem • CD or DVD Chongo improves this constraint over Competitors by offering easier and more open Import capabilities

  14. Modes of Operation Stand-Alone • Unit is operated by Front Panel only • Simple GUI • Remote Control – RS 422 or Ethernet • Crestron or AMX Control

  15. Modes of Operation Work-Station Full Op • Unit is operated by K/V/M – Toggle Mode • Full Screen VGA Display • Use with Keyboard and Mouse • VGA output augments Application to provide full Operation • Keyboard - Transport Control • Front Panel Screen - Channel Monitor Mode

  16. Chongo is the Workflow! Record – Edit – Play List – Play Out Continuous Recording Clip XYZ R1 P1 P2 Sub-Clip XYZ-1 Sub-Clip XYZ-2 Sub-Clip XYZ-3 Use Player 1 to create Sub-Clips while recording Play List Use Player 2 to create and Play-out Play List Sub-Clip XYZ-2 Sub-Clip XYZ-1 All material can be accessed and manipulated concurrently Sub-Clip XYZ-3

  17. Pro AV Equipment Lay-out Example Chongo fits in! Seamless A/V Switcher AMP Control VTR DVD

  18. Chongo impact on M-Series? They have a slight overlap but, …

  19. Why Chongo will Win in the Market … • Full Featured, Multi-Channel SD/HD unit – Under $10K and €10K • Comprehensive feature set and application tuned to emerging technology trends in Pro AV. • Rugged Construction – Shock Mounted Disk Drives – Vs. competition who have notorious Disk Drive reputation • Compatibility with Pro AV devices (Seamless Switchers), standards, and NLEs. • Enhancement of Pro AV workflows greater productivity with fewer devices. • Worldwide service and support. • Highly motivated design and support teams. • Sold by top Pro AV Resllers

  20. Chongo Beta testing and Launch Plan

  21. Launch Plan Schedule – As of 3-18-05 PSR – 60 Days PSR – 30 Days PSR/Public Launch Key Partners Resellers Customer Orders Key Resellers Reseller Integration Launch Activities Pre-Pre-Launch Activities Pre-Launch Activities • 8 Demo Units available • Collateral Completion – April 30 • Press/Analyst Tour – May 2-6 • Reseller Binders – May 1st • Web site Functional - May 1st • Beta Site Testimonials • DVD Completion - May 8th • 100 unit Sell-a-thon starts • Press Activities – In Process • Photography – In Process • 2 Developer Units – AMX, Crestron • Beta Test- 12 Units March 21 • WW Pricing established March 31 • Business Plans with Key Resellers, SIs and Rental Co.s • MSR Draft • NAB 005 Plans – Whisper Suite • Public Announcement –May 17th • Production Ship – May 6th • Reseller Training, US – May 8-16 • Introductory Event • Trade Events – Infocomm June 8-10 • Road Show • Sell more units! Product Available for Shipment May 6th 2005 We are Here PA

  22. Beta Plan Excerpt from Agreement letter to Beta participants Units will be offered for sale to Beta sites at substantial savings … Our way of saying thank you for participating.

  23. Beta Test Participants Units go out first week in March

  24. Chongo Distribution and Pricing • All Chongo line products sold through Resellers • North America - $9,995 List price • Sliding scale discount based on Qty as outlined in Reseller plan • ROW - €TBD – (€8,995 suggested list) • APAC – Based on North America list with uplift and appropriate discount to Resellers? • Products and accessories • XXX-1 – Chongo Unit no options • XXX-RACK – Rack Kit • XXX –SQD-1 – DVI to BNC adaptor cable

  25. Thomson GVG Service Customer: Reseller/Distributor Support: Provides 2nd level support to reseller, and escalated 2nd level support to the end user. Offerings: Unit Exchange contracts, Loaner Units?, Repair of units, Spare parts, and 24 hr. Phone support for Resellers. Product Serviceability: Design product for easy troubleshooting, diagnosis of problems, and easy replacement of field replaceable units/modules. Service Warranty Plans – 1Yr/15 months Reseller/Distributor Service • Customer: End User • Support: Provides 1st tier support to End User as per Resale agreement • Offerings: Service, support, integration, and repair services for end users. • Product Serviceability: Utilize product serviceability and design to easily identify and resolve both hardware and software problems for end user, ideally without calling TGV support. Taken form Marcus Wheelwright Presentation

  26. Demo Overview • Work Station Mode • Configuration • Channel Set-up • Front Panel Mode • Differences for Work station mode • Jog/Shuttle/Var/Application Knob • Menu – Tools

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