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Asia Immersion

Asia Immersion. Marketing Strategy. The Marketing Nutshell. Customer. Competitor. Company. 3C ’ s. Segmentation. Targeting. Positioning. STP. Product, Price, Place, Promotion “ Integrated Marketing ”. 4P ’ s. 3C. Customer P1-3 Students Bilingual -> Tri-Lingual Schools

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Asia Immersion

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  1. Asia Immersion Marketing Strategy

  2. The Marketing Nutshell Customer Competitor Company 3C’s Segmentation Targeting Positioning STP Product, Price, Place, Promotion “Integrated Marketing” 4P’s

  3. 3C • Customer • P1-3 Students • Bilingual -> Tri-Lingual Schools • Local Government Schools • Competitor • English Training Institutes • Tutor Franchisee • School Teachers • MOE Plaza • Electronic Dictionary • Company • CAMT (Theory + Technology + Entrepreneur) • Lezhi Software, Maipu (Chinese-English Lessons) • School of Language and Culture, Chengdu University (100 Chinese teachers/year) • Or. Olarn (Vision + Government Policy) • K Yingrutdee (Culture + MindMap + Advertising) • K Piangor (Korean Expert) • K Surapat (Computer Expert and International Trade)

  4. Segments of Tablet in Thailand • Life-Styles • AIS Book Store • True (AppStore + Android Market+ New Media) • P1-3 Language Skills • Big Name Schools • Gov Schools • Bilingual Schools • Private Schools • P4-6 Edutainment Skills • M1-3 Teenage Social Skills • Local Gov Schools • M4-6 University Admission • Graduate Students + English Test • Parent (Second Language Threat) • Government (AEC, NT, PISA) • Business

  5. Target Segments for Asian Immersion • New Generation Life-Styles • AIS Book Store (iPad) • True (AppStore + Android Market+ New Media) • P1-3 สพฐ. • P1-3 Language Skills • Big Name Schools • Gov Schools • Bilingual Schools • Private Schools • P4-6 Edutainment • M1-3 Teenage Social Skills • Local Gov Schools • M4-6 University Admission • Graduate Students + English Test • Parent (Second Language Threat) • Government (AEC, NT, PISA) • Business

  6. Position e-Publisher: 4P • Product • Tutor Schools • Chinese Internship teachers 100/Y • Chinese-English Lessons • Basic English 850 Vocab in 1,000 Bedtime Stories (P1-3) • 2nd Languages = English + Chinese • Teenage Life-style (M1-3) • Price • Download 5 Baht/Lesson/Day • Book 50 Baht/Week • Bundle 500 Baht/Mobile • Franchisee 1,500 Baht/Month 20% Loyalty Fee • Trilingual School 500 Baht/Year • Place • Big Name Schools • Private and Bilingual Schools • Franchisee Tutor near Primary Schools/อนุบาลประจำจังหวัด • Local Government Schools • Internet/Book Store • Promotion • CNX “Singapore of GMS” = Land Link of ASEAN = English-Chinese Speaking • Chinese Internship Teachers with Tablet Technology in English-Chinese Tutoring • English-Chinese Tutor School embedded in Top Schools in Chiangmai • English Teacher Entrepreneurs (Franchisee)/Incentive • Parent Presenter (Mass media)

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