#.# Project Name & Number

1. #.# Project Name & Number x x Team Name • Elevator Pitch: one sentence description of product, concept, & market (should not take up more space than would fit in this box) No exceptions! Do not change the font size! • Individual names • Individual names • Individual names • Individual names • What’s the problem? Be specific. Describe the customer and the pain that makes the venture’s offering valuable. Quantify where possible: How valuable is the solution? Is this a large or growing market? • [ Name 3 specific potential customers or partners ] • Describe the primary revenue model by which you would bring your product or service to market. Include estimates of pricing, costs, number of units sold and number of customers. • Briefly describe an alternative revenue model • Briefly describe another alternative revenue model • Describe any core technology underlying the product or service, including any IP status • List the three biggest uncertainties that, if they don’t work out, would have the biggest impact on the business going forward (in other words, what do you need to know next)? • Describe your rationale for whether to proceed to Phase Two with this project

2. Project #1: SAMPLE • World's largest WiFi advertising network • Consumers expect WiFi access to be free and are willing to watch an ad in exchange. Advertisers want access to mobile customers. WiFi network operators need to monetize their assets, even if access is free. • Partners/customers include: AT&T (Starbucks), Boingo (airports), Wayport (hotels) • Operate an advertising network allowing consumers to get free access in cafes, airports, hotels, and in public WiFi settings. Charge high CPMs to advertisers, and share the revenue with network operators. • Build a proprietary database using location based information to target ads and justify higher CPMs • Include other types of locations (transit), other types of non-PC devices (iPhone) • Proprietary database of networks and hotspots includes open sites as well as carrier-subscription sites; ad targeting system; company already owns its IP • How many locations would make this the standard? • Are there sufficient barriers to competition? • Will telecom alternatives (cellular) limit WiFi's growth? • WiFi is still growing rapidly, Jiwire is already dominating this space, and capital requirements remain fairly low x