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Steps to Successful Parking Lot Promotion

5. Steps to Successful Parking Lot Promotion. Philip Kresge Sr. Director, National Resources National Ready Mixed Concrete Association. Thank you to our Sponsors. General Instructions. Login problems: Call: 800-263-6317 Webinar ID #124-965-803

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Steps to Successful Parking Lot Promotion

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  1. 5 Steps to Successful Parking Lot Promotion Philip Kresge Sr. Director, National Resources National Ready Mixed Concrete Association

  2. Thank you to our Sponsors

  3. General Instructions • Login problems: Call: 800-263-6317 • Webinar ID #124-965-803 • Attendees should mute (*6) their lines until they want to speak • Please do not place call on hold (music) • Ask questions on the phone • Don’t type questions in the box

  4. Topics of Discussion • State of the Market • The Five Steps • Prospecting • Utilizing ALL Your Tools • The Change Order • Remember ALL Your Options • Making the Call – Tips to Stay Professional

  5. Today we are in unfamiliar territory

  6. 46.6% increase

  7. Concrete enjoys a position never before experienced by our industry Concrete is the Preferred Paving Material • Preferred initial cost • Preferred life-cycle cost • Preferred status as environmentally friendly • LEED friendly

  8. We Must Capitalize on Our Position

  9. What will we learn today?

  10. Nothing we don’t already know!

  11. We know what we should be doing! Maybe we’re not doing it because . . . • Overwhelmed • Complacent • Preconceived notions

  12. 5 Steps to SuccessfulParking Lot Promotion

  13. 1 Prospecting

  14. Prospecting • The Usual Suspects • Dodge Reports • Construction News • Local Networking

  15. Available Through Partnership of NRMCA and Your State Association

  16. Project SearchBy Name, Value, State, City, Value, Type, Etc.

  17. Project Listing Alphabetical by City

  18. Project Contact and Decision Makers

  19. Contact Your State Association for More Information and Access

  20. Only the most foolish of mice would hide in a cat’s ear

  21. Only the wisest of cats would think to look there

  22. Don’t overlook the obvious

  23. Review Current Projects • Mid-job / Next-job recommendation • Landscaper, in the midst of installing a lawn, suggests a rock wall to reduce runoff • Caterer, serving a summer party, reminds client that Christmas is only five months away

  24. Review Upcoming Projects • Someone will be asking for a price for footer/floor • What about parking lot? • Flowable fill possibilities?

  25. 2 Utilize ALL Your Tools

  26. Utilize ALL Your Tools

  27. Concrete Delivers! • For Owners • Durability • Economical • Safe • Upscale Appearance • Environmentally Friendly

  28. Concrete Delivers! • For Designers & Specifiers • Preparing the Subgrade • Material & Proportions • Thickness • Jointing • Construction Practices

  29. Concrete Delivers! • Environmental Benefits of Concrete

  30. Low Tech Pitch Book • 20-slide PowerPoint show printed for use in one-on-one presentation • Alternative to using laptop/projector for less formal presentations • Help for the technologically impaired • Within everyone’s comfort zone

  31. Low Tech Pitch Book • Promoter time may be limited at introductory meeting • 10-15 minutes • No time for full-blown presentation

  32. The specifier sees full presentation pages for clear communication of images and major points

  33. The promoter views a smaller version of the specifier page, along with other useful notes and background information

  34. Low Tech Pitch Book • Concrete Parking Lots • Over 1,000 sold • Flowable Fill • Initial orders (300) being distributed now • Pervious Concrete (TBA) • Environmental Benefits of Concrete (TBA)

  35. Design Comparison • Life Cycle Cost Comparison

  36. Concrete vs. Asphalt • Apples-to-apples comparison of pavement design should always be considered • Quantification in $ allows for a better business decision on pavement choice

  37. Reference Library

  38. Reference Library

  39. Design Details • 26 different details • Three formats • .dwg • .dxf • .jpg

  40. Step-by-step instruction Customizing tips Setting defaults Customizing reports

  41. Parking Lot Design Assistance Program

  42. Parking Lot Design Assistance Program • Free service offered to specifiers through local promoters • To encourage and support specifiers that are willing to try concrete • Assistance provided by consultant hired by NRMCA • Suggestions for sub-base, thickness, design details, jointing, specifications, maintenance, etc. using ACI 330, NRMCA CPA software, ACPA or PCA guidelines

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