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Coffee Promo Co. - Rwanda

Coffee Promo Co. - Rwanda. Team Jean Christophe RUSATIRA Candide MUJAWAYEZU 3. Jean de Toussaint HAKIZAMUNGU . Coffee Promo Co. - Rwanda. Who we are: Medical students at NUR with career interest in public health and preventive medicine

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Coffee Promo Co. - Rwanda

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  1. Coffee Promo Co. - Rwanda Team Jean Christophe RUSATIRA Candide MUJAWAYEZU 3. Jean de Toussaint HAKIZAMUNGU

  2. Coffee Promo Co. - Rwanda • Who we are: • Medical students at NUR with career interest in public health and preventive medicine • All from coffee farming families with desire to return home • Western province with poor population around 1,273 families (8,000 people)

  3. Our Mission “To create a high quality coffee brand in Rwanda that rewards farmers with higher income enabling better health and education in the poor western area”.

  4. Our Impact • Processed coffee for export • Community income growth from $300 thousand to $1.0 million ($250 to $800/family) • Improved health, education and economic empowerment

  5. Current Situation-Social • Healthcare and sanitation needs (Malnutrition, medicines and soaps) • Poor medical resources (1 doctor for 18,000 people) • Educational needs ($200 send one child to school & average is 5-6 children/Family) • History of conflicts and genocide.

  6. Current Situation-Economic • Low income from coffee ($100-$200/Year/Family) • Poor coffee quality due to a lack of nearby coffee washing station “CWS” (> 6 hrs) • Low coffee quantity due to poor training + agricultural practices Break the Cycle of low quality=low prices=low output

  7. Market Need • Need 2015: 36 CWS in Nyamesheke District 71% of coffee processed in CWS • Current: 12 CWS in Nyamesheke District 30% of coffee processed in CWS

  8. Step 1: Coffee Washing Station • Modern coffee processing: <6hrs • Constant good quality coffee • Fertilizer as a waste product

  9. How to Increase Farmer Income Step 2: Increase yields per tree with training, fertilizer + pruning Step 3: Improve tree quality with new tree plantings Step 4: Increase coffee farming hectares Step 5: Training in selective harvesting Step 6: Additional complementary crops Proven techniques by Technoserve, USAID, SNV to increase income 3X-6x

  10. Increased Output of High Quality Coffee • Two, five and seven containers (18,000 kg) for export for 2014, 2015 and 2016 • 1 container = 2,000 coffee drinkers annual consumption

  11. Job Creation and Occupation • Hire experienced full-time General Manager and CWS operator • 200-300 jobs for 2-3 months/year in rural areas • Fertilizers from coffee pulps used for further business oriented agriculture activities by growers

  12. Specialty Coffee Sales • USA • Starbucks • Costco • Peet’s • Europe • Middle East • Australia • Africa

  13. Economic Impact for Farmers 2018 2017 2016 2013 $600 to $800 $100 to $200 $300 to $400 $400 to $600 Fig: Expected financial improvement in the community (Red: The unreached and maximally financially sustained (Evaluation tool for coffee promo.)

  14. Economic Impact: Community 2018 2017 2016 2013 $ 127,300 to $254,600 $ 763,800 to $ 1,018,400 Fig: Expected wages within 5 years, amounts circulating in the community of 8000 people.

  15. Social Return on Investment EDUCATION Increase the number of children going to school at 90% in 5 years. • Healthcare • HIV/AIDS • Malaria • Hygiene and sanitation • Tuberculosis • Maternal health and Prenatal care • Nutrition • Family planning

  16. Social Return Indicators • Reduce the rate of malnutrition in children to 0% in three years. • Increase the use of clean water, soap and hand washing at 100% in our 1st year. • Increase the number of the mosquito nets use at 100% in our coffee farmers especially pregnant women. • Promote HIV/AIDS education to 100% of our coffee farmers.

  17. Investment Requirements • $70,000 for the construction of the coffee washing station • $30,000 in agriculture and health promotion materials and trainings.

  18. Financial Sustainability • Revenue growth from $300,000 in 2014 to $550,000 in 2016 • Pre-tax, pre-interest earnings of 11% in 2014 to 14% in 2016 • Management assistance to CWS from Gates Foundation-funded Technoserve and SNV to achieve financial sustainability

  19. Coffee Promo Co. - Rwanda Questions and complements are welcome! THANKS! MURAKOZE!

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