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Does Social Media Have a Role in Federal Statistics?

Explore the potential of social media in statistical agencies and its impact on survey participation. Presentations, discussions, and wrap-up by experts from NCHS, NIAID, SAMHSA, and U.S. Census Bureau.

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Does Social Media Have a Role in Federal Statistics?

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  1. Does Social Media Have a Role in Federal Statistics? August 8, 2012 2012 National Conference on Health Statistics Centers for Disease Control and Prevention National Center for Health Statistics

  2. Session Outline • Presentations • Discussion • Wrap Up

  3. Presenters Chief, Information Dissemination Staff, National Center for Health Statistics (NCHS) Tori Garten Chief, New Media and Web Policy Branch, National Institute of Allergy and Infectious Diseases (NIAID) Tammy Stewart-Prather Deanna Stephens New Media Manager, Substance Abuse and Mental Health Services Administration (SAMHSA) Lauren Shaw Assistant Chief, Center for New Media and Promotions, U.S. Census Bureau

  4. Discussion • Focus • How can statistical agencies best use social media? • Can social media be used to help increase survey participation?

  5. NCHS and Social Media Tammy Stewart-Prather Chief, Information Dissemination Staff, National Center for Health Statistics (NCHS)

  6. Congressional Mandate • Public Health Service Act • Sections 304, 306, 308 Collect, Analyze, Disseminate

  7. Data Collection Methods Vital statistics data collected in partnership with states Household interview surveys Examination surveys Health care provider surveys Telephone surveys

  8. Audience NCHS has something for everyone including: • Analyst and health researchers • Public health professionals • Policy makers • Students • Medical librarians • Media • Business • General public

  9. Popular Types of Social Media Facebook Twitter Flicker YouTube

  10. http://www.facebook.com/CDCNCHS

  11. Governance and Best Practices Social Media Council and Workgroups • Set guidelines for planning, developing and implementing social media • Social Media Toolkit • Guide to writing for social media

  12. Pros and Cons

  13. Reach and Engagement of NCHS Facebook Users

  14. NCHS Overall Goal • Create awareness • Disseminate data and information • Provide an avenue for NCHS data users and potential uses of NCHS data to dialogue and exchange ideas • Build organization trust among the populace Increase Survey Participation!

  15. Discussion Focus How can statistical agencies best use social media? Can social media be used to help increase survey participation?

  16. Contact Information Elom Lawson Elawson@cdc.gov Anthony Lipphardt Alipphardt@cdc.gov

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