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TRINNEX VANUATU 2010. A REGIONAL PERSPECTIVE FOR TOURISM. IK+A. FIVE KEY ISSUES. ………………..De ja vu - 28 YEARS ON THE 5 KEY ISSUES ……… HOW ……….WHAT ACCESS MARKETING X SECTOR LINKAGES INVESTMENT SUSTAINIBILITY ………….. WHY. WHERE THEY ARE NOW. ACCESS MARKETING CROSS SECTOR LINKAGES
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TRINNEXVANUATU 2010 A REGIONAL PERSPECTIVE FOR TOURISM IK+A
FIVE KEY ISSUES ………………..De ja vu - 28 YEARS ON THE 5 KEY ISSUES ………HOW ……….WHAT • ACCESS • MARKETING • X SECTOR LINKAGES • INVESTMENT • SUSTAINIBILITY …………..WHY
WHERE THEY ARE NOW • ACCESS • MARKETING • CROSS SECTOR LINKAGES • INVESTMENT • SUSTAINIBILITY
A BETTER PLACE TO BE • A COORDINATED REGIONAL APPROACH • ROLE OF THE PRIVATE SECTOR…………
STEP CHANGE • TOURISM IS VULNERABLE • THE CHALLENGE • THINKING OUTSIDE THE BOX
THINKING OUTSIDE THE BOX • FUTURE COMMUNITY WEALTH……….. • IMPACTS of TECHNOLOGY • ENVIRONMENTAL FACTORS…… + & - • CONSUMER VALUES ……..+ & - • THE 60 YEAR OLD MODEL ? • MEASURE – GROWTH or RESILIENCE • ‘The status quo - has to go’
RECAP • + 28 YEARS • THE FIVE ISSUES & WHERE THEY’RE HEADING • WHERE WE’D LIKE TO SEE THEM • “STEP CHANGE” • THE REGIONAL FUNCTION ……FORM WILL FOLLOW !!!
MESSAGES TO ……….. • A] ACCEPT THE CONCEPT OF FIVE ISSUES AS PLANKS OF A REGIONAL PLATFORM • B] MOVE FORWARD WHERE POSSIBLE….. • C] RECOGNISE THE NEED TO STEP CHANGE • D] CONSIDER / STUDY…….. A REGIONAL BODY
REALITY THERE IS NOTHING MORE DIFFICULT TO TAKE IN HAND, MORE PERILOUS TO CONDUCT, OR MORE UNCERTAIN OF SUCCESS THAN TO TAKE THE LEAD IN THE INTRODUCTION OF A NEW ORDER OF THINGS BECAUSE THE INNOVATION HAS FOR ENEMIES ALL THOSE WHO HAVE DONE WELL UNDER THE OLD CONDITIONS AND ONLY LUKE WARM DEFENDERS IN THOSE WHO MAY DO WELL UNDER THE NEW ………….. Amen • Machiavelli 1527