Proposal for cooperation

1. Proposal for cooperation June 2013

2. Highlights for potential partners Opening summary Association with established, globally recognized organization, promoting the highest standards of ethics and professionalism in the financial world Access to top financial industry professionals in CR and Slovakia – over 130 society members and almost 800 candidates (both CR and Slovakia) Promotion via our events that have been established among the top financial related events in CR Key highlights of our events: High profile international and local speakers The event attendees are: top management representatives of banks, investment and asset management companies, major corporations and CNB Various profiles of our events and various audiences: access to influential industry executives as well as young entrants to the industry High media recognition and PR visibility CT24, CRo Radiozurnal, Ekonom, HN and iHNed.cz – our media partners

3. Preview About CFA Institute About CFA Society Czech Republic Member & Candidate Demographics Our Events Forecasting Dinner Charter Warding Ceremony Research Challenge Other events Event Plan 2012 – 2013 Sponsorship Opportunities Appendix Media Monitoring Advertisement Campaigns

4. About CFA Institute Global, not-for-profit association of investment professionals CFA Institute (www.cfainstitute.org) The mission: “To lead the investment profession globally by promoting the highest standards of ethics, education and professional excellence for the ultimate benefit of society.” Administers the Chartered Financial Analyst (CFA) Program and awards the world-wide prestigious CFA designation Current situation 60+ years tradition, headquarters in Charlottesville, representative offices in Hong Kong, London and New York More than 100.000 members from 137 countries across the world and over 200.000 candidates from 167 countries The membership has grown more than fivefold across the world since 1990, when CFA Institute had 15.000 members mostly in the US; growing membership in Asia and Europe in particular About CFA Program The CFA Program is understood as a benchmark of the highest professional excellence and ethical standards on a global basis The CFA designation is one of the most prestigious and respected designation in the investment and financial industry globally Described by the Economist as “the gold standard” and as a “passport to a career in international finance” by the Financial Times Topics examined are ethics and standards of professional conduct, investment analysis and valuation, economics and portfolio management; only 1/5 of enrolled candidates completes the program and gain the CFA designation More than 95.000 investment professionals has earned the CFA Charter since 1963 CFA Institute is one of the leading, globally recognized organizations in the investment industry. The CFA designation is understood as an equivalent to the prestigious MBA degree in finance.

5. About CFA Society Czech republic Not-for-profit member organization of CFA Institute Who we are (www.czechcfa.cz) Winner of CFA Institute 2012 Award of the Most Outstanding Society by size and 2009 Revitalization Award Successfully serving CFA charterholders and CFA Program candidates in the CR and Slovakia since May 2002 Promoting the highest professional and ethical standards in the Czech investment industry Providing a networking platform for the financial community in the Czech Republic Members’ profile Currently over 130 members and nearly 800 registered candidates (CR and SK) Candidates typically at entry-level positions to financial industry, CFA charterholders hold mid to senior level executive positions CFA Society’s Board of Directors MarekJindra, CFA, FCCA, ASA, President – Partner at Ernst & Young Jan Brázda, CFA, Vice President – Senior Manager at PricewaterhouseCoopers Jana Jandová, CFA, Treasurer – Senior Manager at Deloitte Tom Fencl, CFA, Member – Managing Partner at Tom Fencl Advisory Martin Fischer, CFA, Member – Proprietary Trader Olga Kuiper, Member – Corporate Specialist atSberbank CZ MatějTurek, CFA, Member – Manager at Ernst & Young LubomírVystavěl, CFA, Member – Manager at Ernst & Young Advisory Committee of Past Presidents LukášBrych, CFA, FCCA, Past President – Executive Director at Bonus Group Michal Mares, CFA, Past President – Managing Partner at NBFA George Formandl, CFA, Past President – Partner at Enercap Tanweer Ali, CFA, Past President – Professor at the New York University in Prague Executive Director Petra Roberts, CFA – Regulatory Compliance Consultant and Managing Partner at Roberts & Co

6. Member demographics The CFA Society Czech Republic has over 130 members Over 90% of the members hold the CFA charter

7. Candidate demographics CFA Society Czech Republic has nearly 800 candidates

8. Our events Forecasting dinner (1/4) Highlights from the 10th Anniversary Forecasting Dinner 2012 Miroslav Singer, Governor of the Czech National Bank Willy Kiekens, Executive Director of International Monetary Fund Celebration of the CFA Society Czech Republic’s 10th Anniversary 11th Annual CFA Society Forecasting Dinner 2013 Tomas Sedlacek, CSOB Macroeconomist; Jesper Berg, Nykredit Realkredit

9. Our Events Forecasting dinner (2/4) Event characteristics The society’s flag ship event which celebrated its 10th anniversary in 2012. Held since 2003; typical timing: February The event was held for the past 9 yrs* under the auspices of the Governor of the Czech National Bank, in the premises of CNB Target audience: senior representatives of Czech banks, investment and AM companies, major corporations, senior representatives of CNB and selected Ministries, with many attending repetitively The program of the event: Opening speech by CNB Governor Usually two to three presentations by top Czech, European and global speakers on the future development of the global financial markets or the status of the economy A short word by the Society’s President, recognition of the Research Challenge winning team and awarding of the ‘crystal balls’ to the speakers Formal (seated) dinner is served between the presentations Followed by informal wine-tasting and further networking opportunity in the foyer What is in it for our sponsors The venue, international speakers and VIP attendees make the event a “must do” in the Czech financial community Attendance: 200 people, in the last years the event was fully sold out 1 week before the event date Recognition of the event’s sponsors: Sponsors’ logos in all promo materials – advertisements in Ekonom (3 weeks), HN (week ahead), iHNed (three-week campaign); Fleet Sheet and Final Word (three weeks) plus electronic and printed invitations distributed to nearly 1000 professionals Sponsors’ logos displayed on the main banner at the stage behind the speaker table; banners at foyer of the venue Sponsors recognized during the welcome speech + sponsors’ marketing materials (sponsor tables at the foyer, promo gift bags) Free VIP tickets - up to a whole round table at the main venue (10 seats) for the sponsor’s representatives and VIP clients Media attention including a live broadcast or report by CT24; interviews with speakers; two round tables of key media representatives CT24, CRo Radiozurnal, Ekonom, HN and iHNed.cz – the event’s media partners A press release with sponsors recognition is distributed to all major media by a PR agency (Donath Business & Media)

10. Our events Forecasting Dinner (3/4) Quotes: Miroslav Singer, CNB Governor: “From an economist [and financial professional] point of view Forecasting Dinner is one of the most interesting events held in Prague every year”. Willy Kiekens, IMF Executive Director: “The CFA Forecasting Dinner is probably the best attended get-together event for financial sector professionals in Prague”. FD participants: “Brilliant and interesting speakers”; “Very valuable evening”; “Classy and well organised.” Society sponsor, ING Investment Management, MilošFilip, Member of the Board: "CFA Forecasting Dinner is the best financial professionals mixer event in Prague and we are proud to sponsor it." Speakers from past events In previous events, the opening speech was held by Mr Zdenek Tůma, former CNB Governor Mr. Jan Švejnar, Professor at University of Michigan and Chairman of CSOB Supervisory Board Mr. Johan Van Gompel, Head of Economic Research of KBC Asset Management, Brussels Mr KarelDyba, Ambassador of the CR to OECD Mr. LudovítÓdor, Member of the Board, National Bank of Slovakia Mr. Mark Cliffe, Global Head of Economics and Strategy at ING Financial Markets Mr. Donald H. Straszheim, former Chief Economist of Merrill Lynch Mr. Piet Lammens, Chief Economist of KBC Group

11. Our Events Forecasting Dinner (4/4) Media Coverage Prior to the event – four week advertisement campaign in Ekonom, iHNed.cz, HN, Fleet Sheet, Final Word Forecasting Surrvey conducted by DBM and Factum Invenio, receives a great media coverage (see the appendix) During the event – (1) CT24 and CRo Radiozurnal, media partners: interviews with keynote speakers ; (2) PR partner, DBM, secures two media tables of editors in chief of all major economic media who attend the event; After the event – in cooperation with DBM a press release circulated to all key economic and financial media (for media monitoring see the appendix) Advertisements For advertisement campaigns for Forecasting Dinner, Charter Awarding Ceremony and Research Challenge 2012 see the appendix List of Attendees can be provided upon request

12. Our events Charter Awarding Ceremony (1/2) Event characteristics Official awarding of CFA charters to CFA candidates from CR and Slovakia who finished the CFA Program in the current year Typical timing: end of November / beginning of December Target audience: new CFA charterholders, CFA Program candidates and Society’s members – mainly young investment professionals The program of the event: The Society President’s opening remarks Presentation by a senior speaker on a hot topic or other interesting issue which draws audience (for past speakers see the following slide) Ceremonial awarding of the CFA charters Informal networking part of the event – usually a Christmas Party - follows (buffet dinner) What is in it for our sponsors Nine year tradition – CAC held annually since 2004. Typically up to 50 investment professionals attend the event Access to a young generation of investment professionals, but also growing attendance of senior professionals (40% of attendees) Recognition of the event’s sponsors: Congratulation advertisement for new CFA charterholders published in Ekonom Electronic invitation distributed to all Society members and candidates (nearly 600 investment professionals) The sponsor’s recognition by the Society President at his opening remark at the event The sponsor’s promotion at the event: sponsor banner displayed on the stage; sponsor table and promo materials at the foyer, gift bags for attendees, Christmas gifts etc. Cooperation with a renown PR agency and press release distributed to all key media (CTK, Hospodarskenoviny, Ekonom etc.)

13. Our Events Charter Awarding Ceremony (2/2) Highlights from previous events 2008 CAC: 9 new CFA charterholders Jiri Musil, Member of the Management Board at Credit Suisse AM: ‘Asset Management – Investment strategy for financial crisis’; CERGE 2009 CAC: 12 new CFA Charterholders Alicia Gonzales, Investment Management Manager of Thomson Reuters: ‘Geopolitics and its impact on investment decisions’; CERGE 2010 CAC: 6 new CFA Charterholders Rick Sturge, Group Development Director at LSBF: ‘From financial reporting to business modelling and forecasting; Emerging challenges’ 2011 CAC: 14 new CFA charterholders Martin Hanzlík - “Czech Republic for Finance” project and its main mission; venue: CERGE 2012 CAC: 24 new CFA charterholders Michael Thompson - “Risk Management: Studying People to Understand Risk”; venue: CERGE

14. Our Events CFA Institute Research Challenge (1/2) Event characteristics The CFA Society is proud to host its third annual local level of the CFA Institute Research Challenge in the Czech Republic The CFA Institute Research Challenge offers students the unique opportunity to learn from leading industry experts and compete with peers from the world’s top finance programs In order to promote best practices in equity research and company analysis, students will get a chance to research, analyze, and report on a listed company as real world practicing analysts The Challenge gathers students, investment industry professionals, publicly traded companies, and corporate sponsors together locally, regionally, and globally for a real world competition Typical timing: October - end of January (local round in the Czech Republic), in March/April (EMEA Regional round) Target audience: (1) undergraduate and graduate students from participating economic universities and (2) senior financial professionals (mentors/graders/panelists) from the CR What is in it for our sponsors Promote your brand to university faculty, senior investment leaders, and the next generation of investment professionals from top Czech universities Affiliation with the CFA Institute Research Challenge supports its mission of teaching best practices and ethics in investment research Give back to the investment profession in a high-impact manner Recognition of the event’s sponsors: Display of banners throughout the competition: (1) opening presentation for students about the competition; (2) kick off meeting for participating teams; (3) subject company presentation; (4) the final - team presentation in front of a panel of experts Appreciation by the Society President during the presentation of winners at the CFA Forecasting Dinner in CNB Recognition of sponsors on all promo materials (print /electronic presentation, CFA Society Czech Republic’s website, Two week media campaign (Ekonom, iHNed.cz) The sponsors will also have an opportunity to further promote their brands during the CFA Forecasting Dinner (e.g. display of a banner, sponsor table, promo materials, etc.) Recognition in the press release that is distributed to all major local media outlets after the winning team is selected

15. Our events CFA Institute Research Challenge (2/2) Photos and ads from Research Challenge Photos: recognition at the Forecasting Dinner 2011 & 2012 Advertisement: The winning team 2012, Ekonom For list of ads and media monitoring see the appendix

16. Our events Other events Educational and networking events Typically organized on basis of availability of funding Target audience: various (CFA charterholders and candidates, industry professionals, university students) Any contemporary finance-related topic can be presented New educational and networking events launched in 2011-2012: Discussion Focused Seminars (for CFA charterholders); new events held jointly with new partners: ACCA & CFA Business Mixer; CFA Candidate Mixer – BPP Business School Mixer Typical timing: September/October – for the past two years held together with ACCA Networking event (buffet dinner) opened with a presentation by a recognized speaker (2010 – Dr. Michael Ivanovitch; 2011 – LudekNiedermayer) The main purpose is to promote the CFA program among investment professionals; recently opportunity for society members to network with senior fellows of ACCA Target audience: Society members (in 2011 the event was for members only), CFA candidates, investment professionals; ACCA members (currently 800) In past years over 50 attendees Attractive cost to efficiency ratio – low budget, a direct contact with the attendees Post-Exam Party First Saturday in June, after CFA exams sitting Informal networking event Target audience: CFA Program candidates In the last three events more than 50 candidates and a number of members attended Low budget and a very good opportunity to get in touch with Czech young finance professionals and advertise the sponsor

17. Other activities New initiatives 2012 10th Anniversary the society celebrated at the 10th Forecasting Dinner 50th Anniversary of the CFA Program – joint event with the PSE Opening speech by Petr Koblic, CEO of PSE, and Marek Jindra, Society President Round table discussion with 5 CFA Charterholders on the Euro Crisis Covered by CT24 University Recognition Program Three universities (VSE, UK, AAU) have committed themselves to include the CFA Program curriculum into their study programs Career Day CFA Program and the Society to be presented at the VSE Career Day in autumn 2012 CFA JobLine Job postings seeking CFA charterholders and CFA Program candidates as specialists with high professional and ethical standards First year available for free to society sponsors/partners, top employers, selected headhunter(s) Launched officially in December 2012 Volunteer of the Year Award To award and recognise our most active volunteers among our candidates and members Awareness Campaign 2012 - 2014 New PR and marketing campaign to increase the CFA brand awareness among key stakeholders: industry professionals, top employers, banks and major financial institutions, key economic media, regulator CT24 interviews and round table discussions - using CFA charterholders as the opinion leaders CFA Institute European Investment Conference One of the largest events in the Czech financial industry in the past few years; wide media coverage (CT24, Ekonom, iHNed.cz); the second highest number of attendees so far; the highest satisfaction rate voted by the conference attendees

18. Event season 2012-2013 17 events organised or hosted in 2012-2013

19. Our proposal for cooperation (1/3) Sponsorship opportunities I. Sponsoring the CFA Society Czech Republic Society sponsorship means that the sponsor would support all events organized and the ethical mission and standards represented by the CFA Society Czech Republic Benefits: Image/reputation – association with a globally-recognized organization which supports self-regulation on capital markets and enjoys a reputation of being a highly-ethical entity – a vital need for every financial institution in the current market situation Access to Society members & candidates – nearly 600 investment professionals who represent an interesting target group for marketing purposes – high earners and investment decision makers More than 130 members – mostly senior professionals (see demographics for the seniority of their positions, their top 15 employers and other summary data) Nearly 800 registered candidates – a rapidly expanding group of primarily junior analysts and associates in their first years of work experience Honorary sponsor recognition – the sponsor presented as the “Society Sponsor” and promoted in all Society’s marketing, PR promotion (all newspaper ads, event invitations, newsletters to members etc.), promotion of his logo on the Society’s home page II. Sponsoring individual events Sponsoring a specific event organized by the CFA Society Czech Republic Benefits: Association with the CFA Society Czech Republic, benefiting from the prestige of an established event (FD), image of the venue (CNB) and international speakers Access to the invitees through brand name promotion on distributed materials Direct contact with attendees through optional sponsor’s table, promo materials, gifts etc. presented at the event Recognition of the event’s sponsors at the opening speech and in all promo materials for the event (invitation, newspaper ads, sponsor table at the event etc.) depending on the event and sponsorship level

20. Our proposal for cooperation (2/3) Sponsorship opportunities Sponsorship levels I. Society level – sponsoring the CFA Society Czech Republic general sponsorship to support all events and initiatives of the Society II. Event level – sponsoring individual events organized by the Society for smaller events we are ready to offer full exclusivity • Level I Society Sponsor “CZK 500 000” • Co-branding the flag ship event Forecasting Dinner with the sponsor’s name • Top position of the sponsor’s logo: • on the banner behind the speaker table at all events • in all promotion campaigns of the Society and individual events • on the Society home page • Two VIP round tables at FD • Free access to all events the Society organizes • Level II Society Sponsor “ CZK 250 000” • Recognition of the sponsor: • In an opening speech at all events • Invitations, marketing materials and ads • Home page • VIP tickets to events • The extend of recognition depends on the individual event Sponsoring the Society Sponsoring an event

21. Our proposal for cooperation (3/3) Funding strategy The CFA Society’s funding and event programming The CFA Society uses (1) sponsorship resources, (2) CFA Institute subsidies and (3) own resources (membership and event fees) to finance its events and activities Our top priority event: Forecasting Dinner The work performed by the Board is voluntary and not charged for, limited admin costs – no rent, no tel. bills etc. We have an established cooperation with CNB, Economia, Donath Business & Media (former Donath-BursonMarsteller), catering vendors (Vysehrad 2000), venue providers (CNB, CERGE) etc. Following the 2012 Forecasting Dinner successwe expanded our cooperation with Ceska Televize (CT24) and CeskyRozhlas Radiozurnal Our approach towards potential sponsors We do not intend to sell massively – we are aiming at cooperation with a time span of several years We prefer long-term relationshipswith partners who identify with our ethics mission We favor multiple event sponsors, but are ready to provide exclusivity for smaller events (CAC) or for certain sponsorship levels (Level I) We prefer individual discussions so that all parties get the most out of the cooperation Sponsor’s goal - if we know what the sponsor’s goal is we are in a better position to deliver it CFA Society Czech Republic’s goal – the primary goal of any event / activity organized by the Society is to enhance the ethical, educational and professional standards in the Czech investment community Our key imperative: promote ethical standards in the Czech financial markets and further enhance the image and quality of events held by the society

22. karlovo náměstí 10120 00 Praha 2czech republic Mobile: +420 603 489 663 E-mail: info@czechcfa.cz www.czechcfa.cz

23. Appendix Forecasting Dinner 2012 in 35 articles (1/2)

24. Appendix Media Monitoring (2/2) 50th Anniversary of the CFA Program – joint event with the PSE CFA Institute Research Challenge 2012 http://ekonom.ihned.cz/c1-54653840-spolecnost http://fph.vse.cz/prihlaste-se-do-souteze-global-investment-research-challenge-2011/ http://fph.vse.cz/finalni-kolo-investorske-souteze-cfa-institute-research-challenge-probehne-31-1-2013-na-rb213/ http://fph.vse.cz/ve-finalnim-kole-investorske-souteze-cfa-institute-research-challenge-zvitezil-tym-vse-v-praze/

25. Appendix Advertisement campaigns 2012/2013 CFA Forecasting Dinner 2013 CFA Charter Awarding Ceremony 2012 CFA Insitute Research Challenge 2012-2013