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Credentials presentation of Premier Communications

In the world of communications every day is a new Premier!. Credentials presentation of Premier Communications. Premier Communications at a glance. Founded in 2000 Full service, Hungarian communication agency TOP 10 out of 80+ PR firms in Hungary Office based in Budapest

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Credentials presentation of Premier Communications

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  1. In the world of communications every day is a new Premier! Credentials presentation of Premier Communications

  2. Premier Communications at a glance Founded in 2000 Full service, Hungarian communication agency TOP 10 out of 80+ PR firms in Hungary Office based in Budapest Strategic communications counsel Creative communications / PR solutions

  3. Our international background Premier is the Hungarian partner of PROI Worldwide PROI is the largest partnership of independent communications and PR consultancies 55 communication agencies 100 offices, 4.500 communication experts Regional and global outreach from and to Hungary

  4. Our team Colleagues: 6 full time advisors 3 part time advisors International professional background Services in: Hungarian English German

  5. Service centers & fields of expertise Travel, tourism, transportation Environment & waste management FMCG Bank & finance IT & telecommunications Healthcare

  6. Our centers of excellence Corporate Comms Marketing comms &PR B2B events Business workshops Internal communications Strategic sponsorship Crisis communications Media trainings & speaker ops Integrated campaigns Consumer events / Product launches Exhibitions & special events News letters Audio visual tools Digital communications Digital & social media Public Affairs Social media strategies Social media campaigns Blogging and blogger outreach Social media monitoring Audio and visual solutions PA contact programs Lobby project management Issues management Public Affairs monitoring PA events and meetings Stakeholder mapping Press and media relations Press Office Press events & press releases Issue management Media trainings Media analysis Crisis communications

  7. Our press and media relations services Press and media strategies Organization of press events News Factory: development and distribution of press releases Organization of TV & radio interviews Press Office service Organization of press trips Creative press relation campaigns Media and speech trainings Media monitoring and analysis

  8. Bridge between our clients and their target audiences Press and media Consumers Customers Partners and suppliers Government Authorities Civil organizations & NGO’s Opinion leaders Employees Investors & shareholders

  9. Research • Media audit • Focus groups • SWOT analysis • Planning • Communications strategies • Creative plan • Budget, action plan • Implementation • Content preparation • Operational preparation • General administration • Project / Campaign • Preliminary follow up • Onsite project management • Follow up • Evaluation • Qualitative evaluation • Quantitative evaluation • Financial report Our methodology

  10. Our clients & client references PUBLIC RELATIONS & PUBLIC AFFAIRS

  11. Long term client relationships 13 years 9 years 6 years

  12. Premier’s aviation expertise

  13. British Airways Scope and profile of activities • From 2000 to 2008 • Marketing communications • Full scale press and media relations • Press events • Press trips • Press releases • Full scale corporate communications • Full scale crisis communications

  14. British Airways Major marketing communication projects • 21st Century Air travel – Innovation Center • Introduction of the world’s first fully flat bed • Wellbeing on board • London is Closer thank you think campaign • Introduction of one-way fares • Introduction of e-tickets • Club World Promotion

  15. British Airways Major corporate communication projects • 35th Anniversary of British Airways in Hungary • LHR Terminal 5 Grand Opening • Introduction of the 4th Daily Flight form BUD to LHR • Click for good campaign

  16. British Airways Major press and media relations projects • Annual Online Aviation Survey • Press trips to London, NYC, Boston, Tokyo, Sydney • Quarterly press releases • Annual press events • Exclusive interviews

  17. British Airways Major crisis communication challenges • 9/11 • Concorde crash • Luggage handlers strike • Hungarian passenger dies onboard • Drunk right wing writer refused to fly before elections

  18. British Airways World Cargo Scope and profile of activities • Introduction of the World Cargo Center at LHR • Project implemented in 2002 • Full scale press and media relations • Press trip to LHR • Press releases issued

  19. Emirates Scope and profile of activities • Introduction of the 4th daily flight from Vienna to Dubai • Project implemented in 2006 • Integrated ATL and PR campaign • Advertisements in leading business titles • Press release • Press trip for selected, KOL journalists

  20. FedEx Scope and profile of activities • Introduction of the 24hrs delivery service from Budapest • Project implemented in 2005 • Scope • Press conference to announce new 24hrs service to press • Large scale B2B event & reception to introduce new service to business partners

  21. We color up your communications! Thank you for your attention!Premier CommunicationsH-1053 Budapest, Fejér György str. 8.Tel.: 36-1/483-1860, Fax: 36-1/483-1861, Mobile: 30-280-0615E-mail: info@premiercom.hu, Internet: www.premiercom.hu

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