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Winning The New Age Consumer

Winning The New Age Consumer. POI April 2019. What Makes Mindtree Partner of Choice for CPG Companies?. Co-innovate systems of engagement. Execute in a fast paced agile fashion to create differentiation. “Anchor Partner” to make digital real across the CPG value chain.

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Winning The New Age Consumer

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  1. Winning The New Age Consumer POI April 2019

  2. What Makes Mindtree Partner of Choice for CPG Companies? Co-innovate systems of engagement Execute in a fast paced agile fashion to create differentiation “Anchor Partner” to make digital real across the CPG value chain

  3. Success comes from blending four distinct models

  4. Mindtree Helping CPG’s Transform to meet Changing Consumer Needs We work with 7 out of Top 10 CPG companies globally ….35 + CPG clients Integration of 20+ discrete planning systems. Collaboration between supply chain functions with a unified view Build World’s Largest Digital Platform to support 1600+ digital properties across web, mobile and social Ecommerce enabled Distributor Portal 10 ERPs across 4 continents enabling 500+ distributors Managing $1.5B trade promotion spend across 35+ countries across Asia, Central and Eastern Europe, Latin America and Africa

  5. IP Driven CPG Solutions Trade Promotion Mgmt. TradeSmart and POSmart • Assessment and Consulting • TPM Framework, Post Event Analytics & RoI • TradeSmart Solution • Demand Signal Repository • Bluesky Integration Studio APEX Digital Marketing Framework • Assortment Planning and Execution Framework • Factory Model ; Customer Data, Marketing / Web Analytics, User Experience Digital Workplace Distribution Management Framework • Build workforce of tomorrow through Digital Workplace • Functional framework across the process chain

  6. “We See Data Differently”. Kristy Weiss Director of Data Integration & Analytics Dedicated CPG Data Integration & Analytics COE - CLE

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