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Business Route 2018 For more business and jobs in Metropolitan Brussels “Focussing on the relationship between Brussels and the EU Institutions” ING- Auditorium, Marnix Building Brussels, 31 st March 2011. Business Route 2018 for Metropolitan Brussels.
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Business Route 2018 For more business and jobs in Metropolitan Brussels “Focussing on the relationship between Brussels and the EU Institutions” ING- Auditorium, Marnix Building Brussels, 31st March 2011
Business Route 2018 for Metropolitan Brussels • Strategic actionplan launched end 2008 • - Economic long-term vision for the future (2018) • - For the entire metropolitan region, across regional borders • - Coming from the business world, focus on concrete projects
Business Route 2018 for Metropolitan Brussels • Mission = more jobs and companies in the Brussels metropolitan area • - Brussels = engine for international growth • - Get the Brussels unemployed people at work
Business Route 2018 for Metropolitan Brussels An initiative originating from the employers organizations
Brussels-Capital region & hinterland, a metropolitan area of world top level • International decision centre • Most productive of Europe
Metropolitan Brussels • Most productive of Europe, but growth is slowing down • Performing strongly in “high value niches”, but local services need to perform better Call for action: Business Route 2018
BM, a vibrant city region, attractive to talent and business Strengthen the role of Brussels as Capital of Europe Develop niches in worldwide growth markets Business Route 2018 for Metropolitan Brussels One vision: develop business and create jobs with a strategy based on three strong strategic cornerstones and a solid foundation
Business Route 2018 for Metropolitan Brussels • Three cornerstones, based on a solid foundation of sustained development • - mobility • - regional planning • - labour market • - education • - living climate quality
From vision to action • Creation of a dedicated project-organization • Support from regional governments • www.brusselsmetropolitan.eu
Programme 2011 – EU-capital • Welcome desk foreign investors-promote BM as European HUB with foreign companies visiting Belgium - develop welcome programme for companies willing to invest in BM or to install offices here • Welcome policy for foreigners / expats-improve attractiveness towards business people & expats - promote study & use of English language as “EU- language” • Creation / development of Europolis- European “Landmark” to enhance BM’s attractiveness towards (business-) tourists - Building of architectural excellence to host European museum on European cultures
Programme 2011 - Niches • Financial Centre- Presence of companies with worldclass expertise active in highly specialized niches - Continue promoting Brussels (BM) as a World Financial Centre (through dedicated “Financial Promotion Agency”) - Promote development of Pan-european pensionfunds • Logistics platform, nightly distribution, secure trade lanes- Further develop logistics potential and efficacy & improve collaboration between transport modes - Contribute to development of logistics platform for urban deliveries (at night) - Extend “Flanders Smart Hub”-actions to the entire BM zone (i.e. Secure Trade Lanes) • Promotion healthcare and life sciences- Consolidate concentration of highly qualified medical services within BM region - Set up World Congress and Health Campus to further promote our “life science lead position”
Programme 2011 – Vibrant city • Support European Sports Academy- Leasure sector relatively weak, hence large development potential - Promote “European Sports Academy” for European top atletes • Promote tourism and digital city- Public authorities and private companies look into possibilities for joint promotional actions to enhance tourism activity - Digital BM region coverage (internet/WiFi) one of BM top priorities
Programme 2011 – Sustainable development • Support “Polaris”-project (exhibiton on climate change) • Jobday Brussels Airport, 19 March 2011 • Mobility conference “Work Tomorrow, Move Today”, 21st June 2011 • Conference regional planning “Live Tomorrow, Work Tomorrow”, 21st September 2011 • Symposium “Mobility in Brussels Metropolitan area”, 19th October 2011
Contacts • Frans De Keyser, fdk@beci.be • Karel Lowette, karellowette@karellowette.be • Paul Hegge, paul.hegge@voka.be • Jan Van Doren, jan.vandoren@voka.be • Freek De Witte, freek.dewitte@voka.be