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A Wikipedia program you can brag about. 1 person Senior Editor. 26,000 edits over six years. Author of more than 15% of Wikipedia’s best content about brands. Wall of. Coca-Cola Disney Wal-Mart The Vatican The FBI. Exxon Microsoft Apple EA Games Sony. Pepsi The CIA Chevron
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A Wikipedia program you can brag about
1 person • Senior Editor • 26,000 edits over six years Author of more than 15% of Wikipedia’s best content about brands
Wall of • Coca-Cola • Disney • Wal-Mart • The Vatican • The FBI • Exxon • Microsoft • Apple • EA Games • Sony • Pepsi • The CIA • Chevron • Dell • MySpace
The Federal Trade Commission requires that we disclose a material connection
No Advocacy
Volunteers aren’t improving your page * Based on Wikipedia’s own assessments of thousands of company pages
Wikipedia’s influence Most influential website on the planet - ://URLFAN Ranked above YouTube, Twitter Facebook and The New York Times Educated readers 3rd, 9% 2ndresult in 24% of searches
Finding middle-ground in company policy
Five approaches to Wikipedia Hands-off Monitoring & response Public relations Content marketing Paid editing
ETHICAL WIKI www.ethicalwiki.com