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IEEE Power Engineering Society 2003 General Meeting. Jim Balsillie Chairman & Co-CEO Research In Motion July 14, 2003. What is BlackBerry?. BlackBerry is the leading wireless enterprise platform that keeps mobile professionals connected to people and information while on the go
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IEEEPower Engineering Society 2003 General Meeting Jim Balsillie Chairman & Co-CEO Research In Motion July 14, 2003
What is BlackBerry? • BlackBerry is the leading wireless enterprise platform that keeps mobile professionals connected to people and information while on the go • BlackBerry provides users with wireless access to a full suite of business applications, including email, corporate data, phone, SMS, web and organizer • BlackBerry incorporates the industry’s best software, hardware and services, providing the most comprehensive end-to-end wireless platform for corporate environments • BlackBerry software manages the link between your various existing emails accounts and the BlackBerry Wireless Handheld • BlackBerry Enterprise ServerTM integrates seamlessly with Microsoft® Exchange and Lotus® DominoTM environments to create a wireless extension to your existing corporate email account
1. MULTIPLE NETWORKS The World of Wide Area Wireless Communications TWO-WAY DATA • 2G (Mobitex, DataTac) • 2.5G (GPRS, 1xrtt, iDEN) • 3G VOICE • PCS • Cellular Two- Way PAGING One- Way Circuit-Switched Packet-Switched
Addressing the Enterprise Wireless Data Requirements • 1. Established, Reliable, Secure, Push for THEIR enterprise messaging environments • 2. Global Solution (NA, Europe, Australia, Asia) • 3. Multiple Networks • 4. Manageable!!! • 5. Secure, Secure, Secure!!! • 6. Multiple Device Partnerships • 7. Feature Rich (Attachments, GAL, Wireless deletes, etc.) • 8. Virtual Machine (VM) Implementation (i.e., J2ME) • 9. Platform Extension (MDS with HTTP/XML)
2. ESTABLISHED, RELIABLE, SECURE, PUSH Companies Installing BlackBerry Enterprise Server Organizations Using BlackBerry Enterprise Server • 12,000 organizations with BlackBerry Enterprise Server installed Fiscal 2004 Fiscal 2001 Fiscal 2003 Fiscal 2002
2. ESTABLISHED, RELIABLE, SECURE, PUSH PUSH vs. PULL – Wireless Data Applications PUSH Success PULL Failure • Paging is PUSH Success • Voice is PUSH Success • SMS is PUSH Success • BlackBerry is PUSH email Success • WAP is PULL Failure • Dial up email is PULL Failure
3. FEATURE RICH BlackBerry Enterprise Server – User Features • Secure, Integrated, Advanced Attachment Viewing • Rich text viewer with fonts, formatting and tables • Table of contents view and hyperlinks • Includes support for Word, Excel, PowerPoint, PDF and more! • Cradle-Free Email Synchronization • Full two-way wireless sync of email activity (ie., Deletes, Folder Management • Desktop usage now optional for end users • Secure “Over The Air” Java Application Download • An industry first that simplifies application distribution and upgrades • Remote Address Lookup (GAL on Exchange, NAB on Domino)
4. MANAGEABLE!!! The BlackBerry Advantage for IT Departments • One BlackBerry Enterprise Server installation takes care of… • Email, corporate data, PIM, third party and custom apps • Manage handhelds even when IT can’t touch them • Wirelessly enforce policies such as passwords • Configure settings such as browser home pages • Support users in and out of the office • Push commands wirelessly and securely to handheld to wipe contents of handheld, lock handheld or set new password • Automate desktop and handheld software deployments and upgrades • Easily deploy new software without visiting each desktop or recalling handhelds • Benefit from the installation, management and policies of the BlackBerry solution in Australia, Asia, North America, Europe • Meets needs of international offices and travelling executives
5. SECURE, SECURE, SECURE!!! End-to-End Security Don’t bet your career on: “it’s secure, trust me…”remember your company’s secrets are at stake! Make sure you ask: • Is your solution secure END-to-END?(Is the data ever decrypted and re-encrypted before reaching the Handheld or Server behind your corporate firewall?) • Does your solution implementstrong security such as Triple-DES? (168 bits) • Does your solution rely on theWireless Carrier’s Network encryption? • Does your solution require a VPNconnection to the Wireless Carrier’sNetwork Gateway?
5. SECURE, SECURE, SECURE!!! BlackBerry Meets NSA’s S/MIME Email Security Standard • S/MIME (Security/Multipurpose Internet Mail Extensions) is an email security standard designed to meet stringent security requirements • The National Security Agency will use BlackBerry with S/MIME capabilities to deploy this secure email standard on BlackBerry Wireless Handhelds used by various government organizations, including the Department of Defense • S/MIME is an email-system independent, Internet standards based protocol that utilizes public key cryptography to provide writer-to-reader security, including confidentiality, message integrity and sender authentication • S/MIME extends the security of existing mail systems and allows for secure communications between individuals in different organizations
5. SECURE, SECURE, SECURE!!! BlackBerry in Government Civilian US House of Representatives, Senate US Federal Reserve Bank Homeland Defense US Treasury HQ EPA, IRS, NASA, Customs, DOI, GSA, NSA, ATF, FDA, CDC, NIH, DOE, USDA HQ, APHIS, USPS, Labour, Commerce, CIA, Census, Transportation, FAA, FEMA, State Dept, USAID State and Local Governor’s offices across the US Local Police and Fire Departments (ie NYPD, FDNY) Mayor’s Offices County Offices State Attorney General Offices Airports Department of Defence VA - The US Veterans Affairs; Veterans Affairs Medical Department; Department of Veterens Affairs Army – Pentagon; Army Anthrax Program; Department of Defence Inspector General; Office of the Surgeon General for the US Army; Almost every Army Major Command; DCMA Defense contract Management Agency; Missile Defense Agency; Military District of Washington/Ft. Belvoir; White House Communications; Executive Offices of the President; US Secret Service; Army Headquarters Air Force - Secretary of the Air Force; Every Air Force Major Command Navy – NAVSEA; Marines at Quantico; Department of the Navy CIO …and many many more
6. GLOBAL SOLUTIONS Currently in >50 Networks & 30 Countries Around the World
7. VM IMPLEMENTATION Why a Java Implementation? • Java is secure with safe local code execution, easy to maintain with automation of memory management and self-provisioning over the air • Write once, run on any J2ME device • Rich development platform with over 3 million developers and growing • Standardized by virtually all major players (Motorola, Siemens, NEC, Nokia, DoCoMo iMode, RIM, etc.)
7. VM IMPLEMENTATION BlackBerry Java Development Environment • A fully integrated development environment and simulation tool for building Java 2 Micro Edition (J2ME) applications • Supports Connected Limited Device Configuration (CLDC) and Mobile Information Device Profile (MIDP) • BlackBerry JDE provides a full suite of interfacesand utilities to leverage the unique features of BlackBerry Handhelds • Developers, Customers and ISV Partners can now easily develop applications that leverage the features of BlackBerry • Includes a handheld simulator that has full copy of the JVM for testing and monitoring of enterprise applications • Includes a network simulator for HTTP connectivity and supports industry standard protocols for handheld devices (MIDP, CLDC)
8. PLATFORM EXTENSION Wireless Data Is All About Complete Solutions • CRM • ERP • Business Intelligence • Network and Systems Management • Messaging and Collaboration • Document Management • Directory Management
8. PLATFORM EXTENSION Corporate Data Access – New BlackBerry Features • On BlackBerry Enterprise Server • Mobile Data Service • New key feature of the BlackBerry Enterprise Server • On the BlackBerry Handheld • Development environment made available to application developers • Open J2METM standard based for application creation • HTTP connectivity to Mobile Data Service • Utilizes standard BlackBerry Enterprise Server services • Push capability • Security/encryption • Compression • Management and administration
8. PLATFORM EXTENSION BlackBerry Partners Network & Systems Management ERP/SCM Messaging & Collaboration Document Management Corporate IT Environments CRM Business Intelligence Platforms Corporate Access
8. PLATFORM EXTENSION MAPI Corporate Email Service Email Servers Wireless Networks Firewall Mobile Data Service XML/HTTP BlackBerry Handheld BlackBerry Enterprise Server Corporate Application Servers BlackBerry Enterprise Server – Mobile Data Service
Innovative Solutions Today… • BlackBerry 6710/6720 for GSM/GPRS • BlackBerry 6750 for 1xRTT/CDMA • BlackBerry 6510 for Nextel iDEN