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IEEE Central Texas Power Engineering Society

IEEE Central Texas Power Engineering Society. January 24, 2006 Austin, TX. Mike Dauffenbach. East Region Manager. Presentation Breakdown. About Katolight Products Marketing Strategy Competitive Advantage Case Study. About Katolight. Timeline.

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IEEE Central Texas Power Engineering Society

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  1. IEEE Central Texas Power Engineering Society January 24, 2006 Austin, TX Dependable Power Solutions…That’s All We Do!

  2. Mike Dauffenbach East Region Manager Dependable Power Solutions…That’s All We Do!

  3. Presentation Breakdown • About Katolight • Products • Marketing Strategy • Competitive Advantage • Case Study Dependable Power Solutions…That’s All We Do!

  4. About Katolight Dependable Power Solutions…That’s All We Do!

  5. Timeline Lyle and Kay Jacobson sole owners of Katolight Katolight moved into the Valley Plant--3rd Ave. facility Katolight Corporation started Lyle Jacobson started w/Katolight Jones Metal Products founded 1926 1942 1952 1965 1969 1978 1979 1991 2001 2002 Kato Engineering Founded Kato Engineering sold to Reliance Electric New 85,000 sq. ft. facility added EGSA founded; one of two charter members left The Jacobson and Richards family purchase Chuck Pennington’s majority interest Dependable Power Solutions…That’s All We Do!

  6. New Facility 2002 Dependable Power Solutions…That’s All We Do!

  7. Product Introduction Dependable Power Solutions…That’s All We Do!

  8. Products Dependable Power Solutions…That’s All We Do!

  9. Product Platform CP Series SP Series LH Series Industrial Commercial Custom, Parallel, Mission Critical Residential/Light Commercial Application

  10. LH Series • Section One of Sales Catalog • 15, 20, 25, 40, and 60kW Models • Housing and Foam Insulation Standard • All Models 1800 RPM • Sound—Best in Class • 3 Year Warranty—Best in Class Dependable Power Solutions…That’s All We Do!

  11. LH Series • Residential • Fixed Configuration Dependable Power Solutions…That’s All We Do!

  12. SP Series • Section 7G and 7D of Sales Catalog • 25-125 kW Gaseous • 15-400 kW Diesel • Pre-engineered • Quick Delivery • Meets NFPA 110 • UL 2200 approved Dependable Power Solutions…That’s All We Do!

  13. SP Series • Features • *Microprocessor Digital • Control Panel • *Oil Drain Extension • *Battery/Rack/Cables • *Battery Charger • *MLCB • *Critical Grade Silencer • *Water Jacket Heater • *Vibe Pads • *2 Year Warranty Dependable Power Solutions…That’s All We Do!

  14. SP Series Optional Features: • *UL 142 Sub-Base Fuel Tank • *Electronic Governor • *Weather Proof Enclosure • *Sound Attenuated Options • *Crystal Quiet Enclosure • *Remote Annunciator • *PMG exciter* • *Emergency Stop • *Extended Warranty • *Dual Fuel Dependable Power Solutions…That’s All We Do!

  15. SP Series 1. Some Component Configuration • Most Complete in Industry • Easy Sell Dependable Power Solutions…That’s All We Do!

  16. CP Series • Full Product Line • Gas--Section Three • 10 kW to 800 kW • Diesel--Section Five • 15 kW to 2800 kW Dependable Power Solutions…That’s All We Do!

  17. CP Series • Thousands of Critical Installations Worldwide • White House • Andrews Airforce Base • Bill Gates’ Estate • Beijing Newspaper • US State Department • SW Bell Dependable Power Solutions…That’s All We Do!

  18. CP Series • Get focused on Katolight • Product application • Best solution for your customer needs • Build confidence in product • Wide range of products to choose from • Most extensive factory installed access in the industry Dependable Power Solutions…That’s All We Do!

  19. CP Series • UNLIMITED Options • Component Configuration • Most extensive factory accessory listing in our industry • Complete Customization • Needs Most Attention • 50% of our business Dependable Power Solutions…That’s All We Do!

  20. Marketing Strategy • Sell Standby Generator sets to Markets • Use Standby Generator sets for Utility Programs • Legally Required Systems • Reduce end users power costs Dependable Power Solutions…That’s All We Do!

  21. Market Channels • Market segments are defined by Katolight as the end use of the product, not the product itself. • The products are the same for Ag, Industrial and Residential with some minor configuration changes. • Very limited conflicts due to the specialization of the sales channel. Dependable Power Solutions…That’s All We Do!

  22. Market Channels • Agricultural • Industrial/Commercial • Residential • International • National Accounts Dependable Power Solutions…That’s All We Do!

  23. Competitive Advantage Dependable Power Solutions…That’s All We Do!

  24. SP Series • UL2200 Standard • NFPA-110 • Plug and Play Design • Off the shelf configuration Dependable Power Solutions…That’s All We Do!

  25. CP Series • Customized Product built to customer Specifications. • Application Specific Solutions for tough installations. • ETDBW • National and International Distribution • 24/7 Emergency Service Dependable Power Solutions…That’s All We Do!

  26. Case Study • 9th Street Parking Ramp • Verizon Wireless Hurricane Response • Florida Schools • Cutback Asphalt • Alliant Energy • REC AG Applications Dependable Power Solutions…That’s All We Do!

  27. Ninth Street Parking Ramp – Minneapolis, Minnesota

  28. 600 kW Ohio State University Dependable Power Solutions…That’s All We Do!

  29. Cell Tower – NAC Pensacola, Florida

  30. Dauphin Island Florida elevated gen set at cell tower site, post Hurricane Katrina.

  31. Trailer unit in Alabama, post Hurricane Katrina.

  32. Southwest BellSan Antonio Dependable Power Solutions…That’s All We Do!

  33. DTEDetroit Dependable Power Solutions…That’s All We Do!

  34. DTE Dependable Power Solutions…That’s All We Do!

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