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Partner Marketing Conor Wickham

Partner Marketing Conor Wickham . Partner Marketing Manager Microsoft Ireland. Objectives. Clear understanding of Thru Partner Marketing (TPM) program and your Opportunity What Resources are available to help you Call to Action. The Vision.

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Partner Marketing Conor Wickham

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  1. Partner MarketingConor Wickham Partner Marketing Manager Microsoft Ireland

  2. Objectives • Clear understanding of Thru Partner Marketing (TPM) program and your Opportunity • What Resources are available to help you • Call to Action

  3. The Vision • Microsoft Partners will be world class at reaching their target customers and communicating compelling value propositions • Microsoft Partners will be supported with the best resources and marketing tools. • Success • Sales Leads • Revenue($)

  4. TPM Strategy

  5. Partner Marketing Customers Microsoft Partners Partner Marketing Lead (Conor Wickham) Depth Customer Marketing (Sinead O’Grada) (>250 PC’s) Breadth Customer Marketing (Declan Faller) (5-250 PC’s) Unmanaged Customer Marketing (Yvonne McGarry)

  6. Messaging By Customer Segment

  7. Partner Templates

  8. Partner Email Templates

  9. MPN Portal • Marketing materials • e-mail templates, event invites, web banners, keywords, call scripts, sales tools etc • Customisable by Partner with logos, messaging, call to action. • Digital Marketing Resources and tools Webinars, SEO

  10. Partner Marketing Challenges • Need ideas on how to market my solutions • Marketing often reactive, follow up challenges • I don’t have the resources! • Need to use different external agencies • Varied return on marketing investment

  11. Partner Marketing Bureau • Database • Video Production • Case Study creation • Consultancy • event management • SEO • Telemarketing Benefits Single point of contact Access to full, integrated range of marketing services Campaign managed by Project Manager Knowledge of Microsoft – time to market Attractive pricing Use MS Club funds

  12. Sample Packages • Package 2: Drive Prospects to Events • Partner Organises Event • Agency provides Partner with: • Relevant decks and collateral • Use of Microsoft Facilities • External Venue Recommendations • Database Clean Up • Compiles and Executes Email Invite • Telemarketing • Sends Presentation, Web Content, Web Banners • Event feedback • Sends Thank & follow up • Package 1: Integrated Marketing • Agency provides partner with: • Compiles and customises EDM • Executes EDM • Call down to Generate Leads • Provides Partner with Sales Presentation, Web Content, Web Banners • Execution assistance

  13. Communication with You • Quarterly Event, in Microsoft • Update on campaigns, feedback • Special Features, speakers, Learning • X 2 per Quarter and as needed • Focus on supporting implementing marketing • Specific campaigns, programs • Partner Newsletter, monthly • MPN • Partner Community Event

  14. Our Expectations Success Measured by # Leads & Revenue Generated

  15. Next 30 Day Asks • Pilot roll out of partner marketing Bureau • If you wish to Participate e-mail conorwic@microsoft.com • Make Marketing part of the Partner Business Plans and COS • Specific goals, activities • Use The Resources • MPN Portal partner.microsoft.com • Use Microsoft facilities – Envisioning Centre, Rooms • Start marketing, create leads, drive revenue!

  16. Useful Resources Microsoft Partner Program Worldwide Partner Marketing Center Home Microsoft Partner Program Web pages Digital Marketing content: Webinar Services for Microsoft Partners Social Marketing Marketing in the Digital Age/Web Promotion Webinar Series: Secrets to Generating Targeted Leads Practical Search Engine Training Course Recommended Reading : Online Marketing Guide Social Media Playbook Web Analytics: Making Sense of Website Metrics Social Marketing Analytics Guide (Web Metrics and SEO White Paper) Campaign Templates and Resources All up campaign page Specific Business Value Campaign Assets Upgrade your Desktop Virtualization & Management Office No Better Time Communications & Collaboration Business Server Small and Midsize Business Value Campaign Environmental Sustainability The New Efficiency Campaign Overview The New Efficiency Launch Event-in-a-Box

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