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Depth Partner Marketing

Depth Partner Marketing. Sinead O’ Grada Depth Marketing Manager sinog@microsoft.com . Depth Customer Segment. Responsible for all marketing messages and campaigns into the ‘Depth’ audience Depth Segment = Managed accounts in Microsoft Dedicated account managers

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Depth Partner Marketing

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  1. Depth Partner Marketing Sinead O’ Grada Depth Marketing Manager sinog@microsoft.com

  2. Depth Customer Segment • Responsible for all marketing messages and campaigns into the ‘Depth’ audience • Depth Segment = • Managed accounts in Microsoft • Dedicated account managers • 56 accounts sit in Enterprise • 220 accounts sit in Mid-Market • Target audiences • IT Decision Makers – CIO, IT Manager • Business Decision Makers – CFO, CEO etc

  3. Connect Through Partner Campaign

  4. Connect Through Partner Campaign • Key IT topic areas • Virtualisation (Management & Security) • Business Intelligence • Unified Communications & Messaging • Collaboration • Programme vehicles • Monthly Customised Newsletter • Portal – www.microsoftconnect.ie • Customer Evidence – Written & Video Case Studies • LinkedIn Group • Twitter Page – MSConnectIre • Through Partner Engine

  5. Connect Through Partner Campaign • Coming up in Q3 (January – March) • January - Business Intelligence • Seminar with Rafal Lukawiecki on January 19th • February – Virtualisation • Lakeland Dairies Case Study • March – 2010 Launch • Launch Event • Beta Customer Case Studies

  6. How can we work together? • Connect Campaign • Sign up to LinkedIn– discussions, polls, events, news, resources, blogs • Follow us on Twitter - #MSConnectIre • Do you have an upcoming event? • Do you have any case studies? • Would you like to host an event in Microsoft? • Envisioning Centre facility • EPDC Rooms • FREE parking • Catering provided

  7. Questions??

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