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Partner Marketing

Partner Marketing. Peter W. Mengel. Benefits for the Partner ?. Support by InterSystems. InterSystems is strong in Partnerships. Support by InterSystems. PR. InterSystems supports you with PR agency & photo studio Re-prints of user-/success stories Press-releases for

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Partner Marketing

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  1. Partner Marketing Peter W. Mengel

  2. Benefits for the Partner ? Support by InterSystems InterSystems is strong in Partnerships

  3. Support by InterSystems

  4. PR • InterSystems supports you with • PR agency & photo studio • Re-prints of user-/success stories • Press-releases for • Closure of partnership contracts • Closure of end-user contracts • Closure of software projects • News from the partner (solution or company) • Success stories

  5. Fairs & Events • Booth leasing: Sub-exhibitor and advertising fee • Entry in fair catalog, Exhibitor identification cards • Exclusive use for partner of x workstations & meeting area • Panel for the partner inclusive labeling & logo • Joint invitation & press-releases • Organization of journalist meetings • Complete infrastructure & service • Lead coverage • Follow-up of your contacts via eMail, mail & telesales

  6. Fairs & Events • Extraction 2006 • CeBIT • BI-Forum, Wien • BI-Forum, Frankfurt • dotnetpro.persistence.day • Symposium Germany • Symposium Czech Rep. • Symposium Russia • Symposium Switzerland • Orbit iEX • Kampus • ITeG • HIMs

  7. Partner Portals • CachéApplication Partner Catalog • Web-service for our partners • End-user search for solutions • www.InterSystems.cz • Partner Communication Portal (in preparation) • Support of partner-2-partner communication • Presentation of partner & his solution/s • Search for complementary solutions • InterSystems is mediator in partner-2-partner communication

  8. CachéCampus Program • Projects by students • Internship- and/or graduate placement/mediation • Partner of hundreds of universities • Academic Projects • Universities partnering with you

  9. Training / Certified Caché Expert • Special trainings for employees of the partner • Varying applications of Caché • e-Learning - live: interactive class room • Webcasts • Certified Caché Expert Award • Education of employees of the partner • Certified Caché Developer • Certified Caché System Administrator

  10. Marketing Materials • All materials from the Partner-Marketing-Kit • Broschures • Reprints • Simply fax the order form

  11. InterSystems is strong in Partnerships

  12. Advertising - Awareness for End-Users Business Magazines Horizontal & Vertical Developer Magazines Horizontal

  13. PR - vertical & horizontal

  14. Campaigs with Partners • Joined campaigns to win end-users for you • Target market adress profiling support (buying-center inclusive) • Business meetings, roundtables • Seminars & roadshows • Focused „named account“ campaigns • Direkt marketing campaigns with professional telesales • Online campaign controlling via campaign portal

  15. System Integrator PartnerSolution PartnerSolution PartnerSolution PartnerSolution InterSystems creates Solutions InterSystems connects Partners Ensemble Ensemble Synergies - Marketing connects

  16. Synergies - Marketing connects Your applications are universal connected to • other applications • other users • business processes • customers, vendors, partners …

  17. Key to Success! Excellent Products Close Partnership

  18. Thank You ! Peter.Mengel@InterSystems.com

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