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TASK BASED. Netherlands, March 16, 2010 Gerry McGovern gerry@customercarewords.com www.customercarewords.com. A user-centered site redesign experience. LCA Web: Legal and Corporate Affairs (LCA) intranet portal for Microsoft worldwide. Example : user’s mental model.
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TASK BASED Netherlands, March 16, 2010 Gerry McGovern gerry@customercarewords.com www.customercarewords.com
A user-centered site redesign experience LCAWeb: Legal and Corporate Affairs (LCA) intranet portal for Microsoft worldwide
Example: user’s mental model Task: You are looking for a person’s name to use in an example in a whitepaper. 16% of participants found the topic. 100% of participants found the topic. Old navigation: New navigation:
Old and new navigation • Tasks: • I need to renew my green card. • I need to create a new vendor contract. • What’s Microsoft’s open source software policy? • I want to file a patent. Old navigation: New navigation:
Changing our intranet Make employees more productive – Release time for other productive work Security level NN/MMYY
Top level navigation 60 % 70 % 90 %
Demonstrating Result The task based strategy demonstrates improved efficiency and potential cost savings for TetraPak Only five sample tasks demonstrate a time saving corresponding to more than EUR 125.000:- per year* * 2500 h/year
Sample Task • What are your company’s rules for maternity leave in your country? 24
Search More search optionsHelp Intranet Home | Class B | Class C | About Me | About Company Expected1st click Homepage
Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Expected 2nd click
Search More search optionsHelp Intranet Home | Class B | Class C | About Me | About Company Homepage Actual1st click
Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Actual 2nd click for 6/15 users
Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Only 1/15 clicked here
Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time, Leave and Payroll Employee Benefits Environment (Working, Local) Career Development Time, Leave and Payroll
It’s about … Publisher 10 min 10 Visitor 60 min Visitor 60 min 300 Visitor 60 min Visitor 60 min Visitor 60 min
It’s about … Publisher 60 min 60 Visitor 10 min Visitor 10 min 50 Visitor 10 min Visitor 10 min Visitor 10 min