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The Link Between CA & CSR

The Link Between CA & CSR. Jan Ahtiainen Essi Vuokko Kätlin Jurs Henri Tiippana. Hypothesis. A strategic approach to CSR by creating a balanced relationship between business and society can create both social welfare and corporate success. Recommended Approaches.

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The Link Between CA & CSR

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  1. The LinkBetween CA & CSR Jan AhtiainenEssi VuokkoKätlinJurs Henri Tiippana

  2. Hypothesis A strategicapproach to CSR bycreating a balancedrelationshipbetween business and societycancreateboth social welfare and corporatesuccess

  3. RecommendedApproaches • Map social opportunities and identify the area with the greateststrategicvalue • Diamondframework (looking outside in)

  4. ExamplesGiven • Nestlé case • AIDS pandemic in Africa

  5. Conclusion ”CSR canbemuchmorethan just a cost, constraintorcharitabledeed. Approachedstrategically, itgeneratesopportunity, innovation, and competitiveadvantage for corporations – whilesolvingpressing social problems.”

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