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NTOU Electronics Research Club

NTOU Electronics Research Club. 2013 Research Project - Android Bluetooth Speaker. Team : 海大電機 XXX 隊 Date : 3/14/2013. Content. Market Analysis ( 市場分析 ) Supply Chain Analysis ( 供應鏈分析 ) Competitor Analysis ( 競爭者分析 ) System Features ( 系統功能 ) Product Specification ( 產品規格 )

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NTOU Electronics Research Club

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  1. NTOU Electronics Research Club 2013 Research Project - Android Bluetooth Speaker Team : 海大電機 XXX 隊 Date : 3/14/2013

  2. Content Market Analysis (市場分析) Supply Chain Analysis (供應鏈分析) Competitor Analysis (競爭者分析) System Features (系統功能) Product Specification (產品規格) Functional Block Diagram (功能方塊圖) Project Schedule (計畫時程)

  3. Market Analysis(市場分析) Total Addressable Market (TAM) Target Market = Tablet Peripheral IDC forecast 122.3M units in 2012 IDC forecast 119M units in 2013 Served Available Market (SAM) assume 5% Tablet User, TAM = 6Mu Share Of Market (SOM) assume 10% market share, SOM = 0.6Mu Questions TAM in 5” ? 7” ? 10” TAM in iOS ? Android ? Win8 ?

  4. Market Analysis Tablet OS Market Share Digitimes Research forecasts that global tablet shipments (including both branded and white box models) will overtake notebook shipments in 2013, growing by 38.3% on 2012 levels to hit 210 million units. Shipments of branded tablets alone are forecast to reach 140 million units. Digitimes Research also projects that global shipments of branded and white box tablets will top 300 million by 2015, with branded devices accounting for more than 200 million units and white box tablets for around 100 million.

  5. 3rd parties 軟體協力廠 Supply Chain(供應鏈) IC vendors 晶片設計廠 ODM 系統設計廠 OEM 組裝製造廠 品牌終端 銷售服務 iPad Apple Apple 鴻海 Apple GalaxyNote Samsung Samsung Samsung Samsung nVidia 仁寶仁寶日商 MTKMTK/方案商 山寨廠商 大陸白牌 Rockchips Rockchips/方案商 原道 淘寶網

  6. iPad Component Suppliers

  7. Social Game Supply Chain

  8. Competitor Analysis 類似產品功能比較表

  9. Basic Feature - 迷你音箱 • 運作構造認識 • 藍芽技術認識 • 結合智慧型產品播放音樂 • 操作介面軟體(平板)製作

  10. New Feature 1) 留聲機 • 事先設定好智慧型手機連結 • 別人打電話過來可留言 • 用迷你音箱播放流言

  11. New Feature 2) 對講即時機 • 玩PC遊戲時,可用迷你音箱作對話 • 可結合藍芽麥克風,迷你音箱當聽筒 • 可作為遊戲對戰互動對話

  12. New Feature 3) 多重傳送 • 用一個智慧型裝置,傳給多個迷你音箱 • 用藍芽傳送 • 在同層樓不同距離的空間,傳送不間斷 • 一個音樂或聲音,多個音箱可以共享

  13. New Feature 4) 錄音機 • 可不用智慧型裝置,直接操作錄製聲音(有點像錄音筆) • 結合智慧型裝置,錄製好的聲音直接用藍芽傳送到裝置,製作成MP3檔 • 操作方法構思

  14. Cortex-M0 MCU • Up to50MHz • 128KB Flash ROM • 16KB SRAM • Support MicroSD/T-Flash • Support MP3 play • Support USB2.0 to PC/Tablet • Support Bluetooth to PC/Tablet • Support Voice Command • Support Battery Product Specification

  15. Functional Block Diagram Bluetooth MCU Sensors

  16. Project Schedule 2013 March : Project Kick-Off April : Preliminary System Specification May : Hardware Design (Circuit, System) June : Software Design (MCU firmware) July ~ Sept: System Integration Oct ~ Dec : Enhancement , New Features

  17. Team 指導老師 : Richard Kuo (郭子仁) Cellphone: 0972211921 Email : rkuo2000@gmail.com Skype : rkuo2000

  18. Appendix : Project Planning Steps Business Plan(企劃書) by Program Manager Market Analysis (市場分析) Supply Chain Analysis (供應鏈分析) Business Model & ROI (生意模式與獲利分析) Competitor Analysis (競爭者分析) Product Specification (產品規格) System Block Diagram (系統方塊圖) Project Milestone & Schedule(計畫項目與時程) Resource & Budget(資源與預算) Project Plan (計劃書) by Project Leader Design Specification(設計規格) Functional Block Diagram(功能方塊圖) Software Flow Chart (軟體流程圖) Design Implementation Plan(實作計畫) System Integration Plan (整合計畫) Design Verification Plan (驗證計畫) Design Test Plan(測試計畫)

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