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Friend Club Card Research

Friend Club Card Research. Danielle Geva danielle@daniellegeva.com. Opportunity. Even though 40M people have tried online dating, there are still 54M single people . The average length of relationships that do begin online is significantly shorter. The Friend Club Card.

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Friend Club Card Research

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  1. Friend Club Card Research Danielle Geva danielle@daniellegeva.com

  2. Opportunity • Even though 40M people have tried online dating, there are still 54M single people. • The average length of relationships that do begin online is significantly shorter.

  3. The Friend Club Card • A novel Credit/Debit card program designed to match people based on their personality using data mining.

  4. Trends • 90% of Americans will marry • 75% will remarry • Money is the most common reason couples fight • +160M credit card holders • +1,200M credit cards • High adoption of mobile devices is driving faster growth in ecommerce sales

  5. Differentiation • Friend Club Card analyzes factual purchase data in order to better assess personality and predict long-term matches. • Successful marketers already take advantage of consumer behavior in order determine personality. Friend Club Card applies the proven model to matchmaking. • Friend Club Card places an importance on financial compatibility, which is the main source of conflict and stress in relationships.

  6. Sources • Personality variables correctly predict 70% of the brand purchased, as consumers prefer to purchase items that appeal to their motivations. • Personality Trait Theory and Consumer Behaviour, by Ruby Roy Dholakia, Vikalpa • Personality & Consumer Behaviour, by Bhavesh R. Purohit, Scribd • What Is the Relationship Between Personality and Consumer Behavior? wiseGEEK

  7. Competitive Advantage • The most reliable way to match based on personality is by analyzing spending habits. • Access to complete and extensive data rather than shallow information. • Accurate information • Not subject to human error or impatience • Based on facts rather than opinions • Secure model while online dating fraud is up 150%

  8. Sources • The Scientific Flaws of Online Dating Sites, by Eli J. Finkel and Susan Sprecher, Scientific American • Online Dating Statistics, Statistic Brain from Reuters, Herald News, PC World, Washington Post • Online dating site fraud up 150 percent: report, by Suzanne Choney, NBC News

  9. Competitive Advantage • Financial compatibility is not neglected. • Money is a subject that comes up at the first date, the wedding itself, and throughout the relationship. • Only 5% considered money an important factor when selecting a match, even though 40% of the same couples do not trust their partners to manage the finances.

  10. Data Mining • How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did • Data mining is used to determine a pregnancy score. • Related coupons are then sent to increase customer loyalty.

  11. If data can predict pregnancy before you have a chance to tell your parents… Data can predict you’re in love before you even know it.

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