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Using Communications to Transform from Researcher to Thought Leader

Using Communications to Transform from Researcher to Thought Leader. Rodney Harrell, PhD @DrUrbanPolicy AARP Public Policy Institute. The journey from researcher to thought leader begins with two steps…. …overcoming fear and embracing a role as a public figure . T he tools of the trade.

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Using Communications to Transform from Researcher to Thought Leader

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  1. Using Communications to Transform from Researcher to Thought Leader Rodney Harrell, PhD @DrUrbanPolicy AARP Public Policy Institute

  2. The journey from researcher to thought leader begins with two steps…

  3. …overcoming fear and embracing a role as a public figure

  4. The tools of the trade +

  5. Building a team presence is key, but not enough

  6. Build an individual presence

  7. Shifting Culture: from Competitive toCollaborative

  8. Become a helpful resource – share the work of others.

  9. You may make new friends, but not everyone will be your friend. That is okay.

  10. Sharing more than just our work #911Day

  11. The final step: • Acceptance. • You may be a communicator, even if you don’t realize it. • Improving communications is a task shared across the team.

  12. 5 thoughts from our work • Recognize the shared role in getting the word out. Work with the entire team. • Bring people along at different paces. We all need pioneers and culture change takes time. • Investigate and practice with available channels/platforms/tools to see which ones can be effective. • Don’t get hung up on any single interaction or experience (good or bad) – your reputation is complex and takes time to develop. • Promote individuals and the organization.

  13. Contact Information: Rodney Harrell, PhD rharrell@aarp.org Twitter: @DrUrbanPolicy Facebook.com/DrUrbanPolicy DrUrbanPolicy.com AARP Public Policy Institute Livable Communities www.aarp.org/ppi/liv-com Twitter: @AARPpolicy Facebook.com/AARPpolicy AARP Foundation Housing Solutions Center: www.aarp.org/housingsolutionscenter and www.aarp.org/vivienda  (en Español) AARP Livable Communities Hub: www.aarp.org/livable

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