UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 23rdFebruary 2014

2. Tiptree Essex – Wednesday 19th February • Key Customer Themes: • Easter: Theme continues with2 bays in the seasonal aisle dedicated to Easter eggs. This is supported by shelf fins and shelf edge labels. There are also several FSDU’s with Easter eggs around the store. • Tesco Price Promise: Theme remainsin store highlighted by overhead signs, bus stops and snow ploughs. • Special Offers: Located on aisle ends and supported by snow ploughs. • NEW Household Event: 6 bays dedicated to various household products in the seasonal aisle. Supported by shelf fins and shelf edge labels. • General Feel: The store was clean tidy and well stocked. Not very busy at time of visit. Key Deals: • Pizza Express Meal Deal: £8 • Various Wine: ½ price • Nutella: £1.50 • Bold: £4 • Finish Dishwasher Tabs: £4 • Plenty Kitchen Rolls 2pk: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Wimbledon – Wednesday 19th February • Key Customer Themes: • Easter: Theme remains with a 1 bay display of Easter products. There are also several shippers of seasonal confectionery seen near the checkouts. • NEWPancake Day: A shipper supporting associated products was placed directly on entry. • General Feel: Spacious store with shelves well stocked. Plenty of staff seen busy filling up and helping customers. Key Deals: • Coca Cola 6pk: BOGOF • Meal Deal: £3 • Plenty Kitchen Roll 2pk: 2 for £3 • Plaza Pink Spumante: ½ price • Finest Main Menu: £10 • Malteasers / Minstrels / M&M's Pouches: ½ price • Betty Crocker Pancake Mix: £1 • Cadbury's Egg N' Spoon: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Tiptree Essex – Wednesday 19th February • Key Customer Themes: • We Don’t Match Prices. We Beat Them: ‘10% less or we give you the difference’ advertised on overhead signs at check outs. • Saving You Money Everyday: Theme still present with slogan displayed on aisle end snow ploughs.  • Price Lock: Continuing theme in store which is heavily supported with an outside banner and large overhead signs around the store.  • NEW Health And Beauty Event: Seasonal aisle is dedicated to health and beauty products. Highlighted by header boards. • Rollback: Continued support for this theme, displayed on shelf edge strips and header boards. • General Feel: No evidence of Easter in this store as yet. The store was clean and tidy but several areas needed filling. Key Deals: • Selected Beauty Products: 3 for £10 • Domestos: £1 • Kitchen Rolls 2pk: £1 • Listerine Mouthwash: £2 • Pancake Mix By Aunt Bessie: £1 • Doritos: 2 for £2.50 • Felix Cat Food: 3 for £10 • Colgate Toothpaste: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Local Wimbledon – Wednesday 19th February • Key Customer Themes: • Great Offers: Remaining theme with main signs used throughout the store to highlight offers. • Easter: Theme continues with confectionary seen in shippers and around the checkouts. • Active Kids Vouchers: Continuing theme ‘Spend £5 & receive 1 Active Voucher’. Seen advertised on bunting, wobblers and a window poster. • NEWSports Relief: ‘Grab your official goodies and all profits go to Sports Relief’. Seen on a shipper on entry. • NEWThe Big Night In: Plinth end supports products associated with the event. • General Feel: Tidy and clear store. Spacious on entry with few gaps in the promotional areas. Staff seen working serving customers in a friendly manner. Key Deals: • Betty Crocker Pancake Mix: £1 • Selected Cadbury’s Chocolate Pouches: £1 • Pringles: £1.50 • Fanta / Sprite / Dr Pepper 2L: £1.50 • Walkers Crisps 6pk: £1 • Capri Sun 5pk: £1 • Cadbury's Chocolate Fingers / Choco Leitniz: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Stanway – Wednesday 19th February • Key Customer Themes: • Active Kids Vouchers: Theme continues to be supported by lots of hanging signs at till points. • Easter: Remaining themewith 15 bays in the seasonal aisle dedicated to Easter related items. Highlighted by shelf fins, FSDUs and shelf edge strips. • Sainsbury’s Bank: Continued theme with several overhead hanging signs at the checkouts advertising loans and pet insurance. • NEW Love To Cook: Located in the seasonal area there is an island full of cookware items , including cooking and drinking products. The theme is supported by outside ‘A’ frames, shelf edge strips, overhead signs and shelf fins. • NEW Sport Relief: Advertised in store on aisle end offers and hanging signs. There are also FSDUs, tee shirts and sleep wear around the store. • General Feel: The store was clean tidy and well stocked. It was quite busy and there were plenty of tills open. Key Deals: • BertolliSpread: BOGOF • Sainsburys Pizza: BOGOF • Tropicana: 2 for £3 • Trifle: £1.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Witham – Wednesday 19thFebruary • Key Customer Themes: • Payback Bonus: Theme still present in storedisplaying strap line ‘Save £10 on your 4th shop and 10p off per litre of fuel’. This theme is supported heavily by overhead signs at checkouts. • NEW The Big Clean And Tidy Event: Seasonal aisle has 6 bays dedicated to cleaning products as well as the household aisle. There are hanging signs, bus stops and bunting highlighting this theme. • Pick Of The Shop: Theme continues promoting the slogan on overhead signs, bus stops, snow ploughs and header boards highlighting offers around the store. • Saturday Night Takeaway: Theme reappears in store with overhead signs highlighting items for a good night in. • Great Value: Snow ploughs highlight various aisle end offers. • General Feel: The store was clean tidy and well stocked. It was fairly busy. There were several FSDU's of Easter eggs around the store but no bays dedicated to Easter yet. Key Deals: • Mushrooms: 99p • Peppers: 79p • NapollinoTinned Tomatoes 4pk: £2.24 • HaagenDazs: £2.22 • Surf: £3 • Comfort: £3 • Kronenborg: 2 for £7 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Wimbledon – Wednesday 19thFebruary • Key Customer Themes: • Easter: Theme continues with 6 bays and 3 checkouts supporting Easter confectionary with themed POS. ‘1000's of ways to great value’ seen on signs highlighting various offers throughout the store. • Brand Price Match: Theme remains comparing Waitrose prices to Tesco's using green barkers, bus stops and large hanging signs. These are scattered around the store. • Health And Beauty Event: Support for this theme is still in place with promotion on entry and in the health and beauty department. • The Big Spring Clean: Continued support for this theme with a display in the front window and further promotion in the cleaning department. • General Feel: Clean store and well laid out. Shelves stacked well and neatly. Plenty of staff working on shop floor assisting the customers. Key Deals: • Coffee / Tea Day: Free (exclusive to ‘My Waitrose’ customers) • Frozen Products: Save 10%(exclusive to ‘My Waitrose’ customers) • Selected Health and Beauty Products: Various Offers • Various Cleaning Products: ½ price • Meats / Poultry / Fish: 3 for £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

9. Huddersfield – Wednesday 19th February • Key Customer Themes: • Valentine's Day: Theme still present with 1 bay of discounted items • Easter: Continued theme with 3 bays and several shippers of seasonal confectionery seen near the checkouts. • NEW M&S Bank: ‘£150 of M&S gift cards when you open a current account and switch’. Signs seen on every till point with leaflets. • General Feel: Spacious store with well stocked shelves. Staff seen busy filling up and available to help customers. Key Deals: • Easter Confectionary: 3 for 2 • Family Favourites For Four: £10 • Selected Italian Meals And Pizzas: 2 for £5 • Valentine’s Gifts: ½ price • Selected Cookies: 2 for £3  • Various Meat / Fish / Poultry: 3 for £10 • Selected Frozen Fish: 2 for £10 • Wine / Champagne: Buy 6 Save 25% info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

10. Stanway – Wednesday 19th February • Key Customer Themes: • Sourced Locally: Theme remains presenting items with fewer miles to travel to store. This theme continues to grow in store, highlighted by overhead signs, tax discs, shelf edge strips, freezer door fins and outside POS. • A Great Deal Locally: Continued support with the slogan displayed on POS, aisle ends, dump bins and header boards. • Good With Food: Slogan displayed on various POS highlighting aisle end offers. • Easter: Remaining theme in the seasonal aisle with 6 bays dedicated to Easter eggs and chocolates. Supported by bus stops and shelf edge labels. There are several FSDU's full of Easter chocolate, by the seasonal aisle and a few others around the store. • General Feel: The store was clean tidy and fairly well stocked. There were a few staff on tills but no-one on the sales floor.  Key Deals: • Plenty Kitchen Rolls 8pk: £4 • Cathedral Cheddar Cheese: ½ price • DanoneActivia Yogurt: ½ price • KelloggsKraveCereal: ½ price • J2O: ½ price • Heinz Tomato Soup 6pk: £3.49 • Ambrosia Rice / Custard: 2 for £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

11. Huddersfield – Wednesday 19th February • Key Customer Themes: • Easter: Continuing theme with 4 Bays of confectionary products and further confectionary products positioned at the end of every till point. • Swap And Save: Theme remains with promotional signs throughout the store (swap leading brands for Aldi exclusive brands). • Toddler And Baby Event: Theme still present promoting a wide range of related baby and toddler products. Signage hung from ceiling in the rear centre of the store. • NEWSmart Swaps Change For Life: Offering healthier alternatives and recipes. • General Feel: Basic shopping with no frills. Simple layout with bulk stock. Main displays are stacks and large wire dump bins. Advertising posters seen overhead and on the windows. Key Deals: • Kellogg's Cornflakes: £2.65 • MamiaUltra Dry Nappies: £4.49 • Aldi Super 6 (Little Gem Lettuce / Garlic / Celery / Tomatoes / Chantenay Carrots / Button Mushrooms): 49p • Shire Famous Pies Original Chicken Balti Pies 2pk: 79p • BrookleaLow Fat Natural Yogurt: 45p • Vive Cola / Diet Cola / ZX Cola / Lemonade / Diet Lemonade 2L: 39p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

12. Mitcham – Wednesday 19th February • Key Customer Themes: • Market Fresh: Theme continues, highly advertised on entry and around the fresh fruit and vegatable department. • Like Meat, Love Lidl: Theme remains with signs seen over the fresh meat department. • Healthier Choices: Continuing theme advertised around the checkouts with various offers. • NEW Italian Offers: (From Thursday 27th Feb). Highly promoted at the front of store. • NEW Easter: 4 bays displaying themed confectionary. • NEWNew Ideas: ‘Great ideas start at Lidl with fantastic new product ranges in store every week’. Slogan seen on sides of units. • General Feel: Lots of low overhead signs highlighting various offers in store. Copious bulk stacks seen. Emphasis on healthy options, especially at the checkouts.  Staff very helpful with customers. Key Deals: • Gressingham Sticky Duck: £3.49 • Clover Spread: 99p • Tool Box: £9.99 • DVD's: From £2.99 • Fresh British Pork Belly Slices: £2.39 • OaklandsGranny Smiths Apples: £1 • Oaklands Onions: 50p • HazelmeadeFarm Bacon 10pk: £1.99 • DulanoSliced Cooked Meats: £3.49 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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