UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 25th August 2013

2. Epping – Wednesday 21st August • Key Customer Themes: • Descriptive POS: Pictorial POS remains a key theme in store with descriptive wording to promote offers within store. • School Stationery: Theme continues with 6 bays dedicated to “back to school” related items. Highlighted by overhead signs and shelf fins. • Clubcard Boost: “Double £5 vouchers to £10”. This theme is highlighted by bus stops and aisle end signage. • Price Promise: Store continues to promote their “Price Promise” throughout store with bus stops and overhead signs. • General Feel: The store was very untidy with numerous gaps on shelves. The store is going through a refurbishment, however there are plenty of signs in store advising of new locations. Key Deals: • Selected Baby Items: Better than ½ price • Tesco Finest King Prawns: ½ price • Heinz Baked Beans / Spaghetti: 2 for £1 • Pringles: BOGOF • Andrex Toilet Tissue x12 Rolls: £5 • Tyrell Crisps: BOGOF info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Clapham Junction – Wednesday 21st August • Key Customer Themes: • NEW The Home Sale: There are 27 bays dedicated to various household related items including garden and outdoor products on promotion. The theme is highlighted with high signs and bus stops. • NEWThe Pet Event: Overhead signs, bus stops, barkers, floor stickers and bunting highlighting the event in the pet aisle. • One Stop School Shop Class Of 2013: Theme continues with 15 bays within the seasonal aisle stocking school accessories at low prices, highlighted with overhead signs and bus stops. • 5 Star Cover At ASDA Prices: ASDA bank continues to advertise insurances over check out points. • Britain's Lowest Priced Supermarket 16 Years Running: Front of store overhead signage continues to be displayed. • Price Lock: “Where prices go down and stay down”. Theme returns with bunting advertising across the central aisles. • General Feel: The store was tidy with reasonably stacked shelves. The “One Stop School Shop” theme is the most prominent in store on entry. Key Deals: • Andrex Toilet Tissue 16pk: £7 • Flash Gel: £1 • Persil Small & Mighty: £6 • Selected Wines: 3 for £10 • Selected George Clothing: ½ price • School Accessories: 2 for £3 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Streatham – Wednesday 21st August • Key Customer Themes: • NEW Bank Holiday Bonus: “6p off every litre of fuel when you spend £40 or more in store”. • Hot Deals: ‘Get them while they're hot’. Slogan continues to be advertised throughout the store with high signs situated mainly in the centre aisles. • 100% Availability Guaranteed On Our Pick Of The Street Deals: Highlighted above check out points. • Back To School: Clothing and accessories continue to be promoted with overhead signage and bus stops. • Great Value: Theme continues with signs above every FOS gondola end. • Saving Stamps: Theme returns with the Pink Pig logo which are seen on and above every checkout and all around the front of store advertising £3 free. • General Feel: The store was busy at time of visit made an untidy feel with additional table displays and stacks. Shelves were tidy with plenty of staff for assistance and shelf stacking. Key Deals: • Selected Frozen Food: ½ price • Pepsi 8pk: ½ price • Selected Health & Beauty: ½ price • J20 4pk: ½ price • Pringles: ½ price • Selected Wine: Buy 6 bottles save 25% info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Wimbledon Chase – Wednesday 21st August • Key Customer Themes: • Tesco Clubcard: Key theme continues to be advertised around the entrance and checkouts. • NEW Love Every Mouthful: Theme uses cut out stickers on FOS windows and doors. • General Feel: Store was busy with staff stacking shelves and assisting customers. Shelves were tidy and well stocked. Key Deals: • Jaffa Cakes 24pk: ½ price • Coca Cola 6pk: ½ price • Mars / Twix Pouches: £1 • Selected Multipack Beers: Various offers • Selected Wine: ½ price • Walkers Crisps 14pk: £2 • Special K Cereal: ½ price • Sensations Crisps: Better than ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Hearsham – Wednesday 21st August • Key Customer Themes: • NEWHome Offers Sale: 2 bays of household goods at reduced prices. Bordered with high signs and bus stops. • Summer Whatever The Weather: Theme continues with signs around the store promoting the seasonal ranges. • Summer: Store has 3 bays with summer related items, highlighted with overhead signs and bus stops. • 1000's Of Ways To Great Value: Various offers highlighted throughout store. • Brand Price Match: Green barker and bus stops are distributed around store to continue promoting price comparisons with Tesco. • General Feel: Store is clean and well laid out. Shelves are fully merchandised neatly. Plenty of staff at hand for assistance. Key Deals: • Back To School Packed Lunch Items: 3 For 2 mix & match • Single Beer: Save 20% • Selected Spirits: 20% off • Selected Summer Eating: 3 for £6 • Selected Cleaning Products: £2 • Selected Juices, Squash & Soft Drinks: Save 25% • Dressings / Sauces: 3 for 2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Weybridge – Wednesday 21st August • Key Customer Themes: • Wine & Champagne: Theme remains with additional displays predominantly on entry with promotional signs used highlighting the offers. • General Feel: Store is spacious with further displays around the checkout points. Shelves were well stacked with plenty of staff stacking. Key Deals: • Selected Wines: Buy 6 bottles save 25% • Selected Deli Favourites: 3 for £6 • Meat / Fish / Poultry: 3 for £10 • New Patisserie Desserts: 2 for £3 • Dressings & Marinades: 2 for £3 • Dine In For Two: £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Colchester – Wednesday 21st August • Key Customer Themes: • NEW Back To School: The seasonal aisle has 20 bays dedicated to school uniform and stationery. The theme is supported by hanging and overhead signs, shelf edge strips, shelf fins security shrouds and header boards. • NEW TU Clothing: 25% off clothing is supported by an outside banner as well as foyer standees, hanging signs, header boards and snow ploughs. • Taste Of Summer: Bunting around the store highlighting summer related items continues throughout store. • Sainsbury’s Bank: Theme continues to be highlighted with overhead signage and ‘A’ boards outside promoting various offers including pet and car insurance. • Great Offers: Offers remain in store highlighted by snow ploughs. • Brand Match: The price match theme stays, highlighted by bus stops and ‘A’ boards outside. • NEW Mobile By Sainsbury’s: New pay as you go mobile network. Supported by overhead signs, till point POS and an outside ‘A‘ board. • General Feel: The store was very busy due to 25% TU clothing sale. The store was well presented and there were plenty of staff on tills and filling shelves. Key Deals: • Comfort: £2 • Radox Shower Gel: 3 for £4 • Colgate: 3 for 2 • Men’s Wilkinson Razors: ½ price • PhileasFogg: 2 for £3 • Selected Wine: 1/3 off info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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