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UK Grocery Retailer Insights

UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 26 th January 2014. Colchester – Wednesday 22 nd January. Key Customer Themes :

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UK Grocery Retailer Insights

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  1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 26th January 2014

  2. Colchester – Wednesday 22nd January • Key Customer Themes: • Tesco Price Promise: The theme continues to be highlighted in store with security shrouds, overhead signs and bus stops. • Tesco Bank: Clubcard credit card is advertised on overhead signs at checkouts and banners outside. It has 0% interest for 29 months on balance transfers. • Offers: Special offers are highlighted on aisle ends by header boards and shelf edge strips. • Making Pounds Go Further: Seasonal aisle at the front of the store has lots of offers under £3. Highlighted by bus stops and shelf edge strips. • Tesco Loves Baby: Seasonal aisle has lots of baby related products. With up to half price offers highlighted with bus stops • NEW Chinese New Year: Has an aisle dedicated to various Chinese food related products. Highlighted by overhead arch style sign and bus stops. • NEW Easter: There are 4 bays dedicated to Easter related chocolate. Supported by bus stops. • NEW What Would Your Pet Love: Pet aisle has lots of offers and is highlighted by bus stops and an overhead arch shaped sign. • General Feel: The store was well stocked and tidy with plenty of staff on sales floor and till points. Key Deals: • Capri Sun: £2 • Flash Cleaner: £2 • Dairylea Spread Cheese: ½ price • Starbucks Chilled Coffee: £1 • Pizza Express Pizza: ½ price • Butchers Dog Food 6pk: 2 for £6 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  3. Colchester – Wednesday 22nd January • Key Customer Themes: • NEW Special Offers: Selected products on various offers were on several aisle ends and ladder racks. The theme was supported by header boards and shelf barkers. • Clubcard: A large window poster highlighting the Tesco Clubcard with a message “our way of saying thank you for shopping with us”. • General Feel: The store was quiet at time of visit. It was clean and tidy however had lots of empty shelves. There was very little POS in situ. Key Deals: • Belvita / Kellogg’s Breakfast Bars: ½ price • KelloggsCereals: ½ price • Persil Washing Up Liquid: £5 • Walkers French Fries 14pk: 2 for £3 • Princes Tuna 4pk: £4 • Heinz Soup: 3 for £2 • Pizza Express Pizza: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  4. Merton – Wednesday 22nd January • Key Customer Themes: • NEWValentine’s: There were 7 bays and 4 EPUs with Valentine’s gift and confectionary related items. The theme was highlighted with overhead signs, bus stops and barkers. • NEWEaster: Easter confectionary is merchandised across 9 bays as well as on shippers and ladder racks. The event is promoted with high signs, bus stops and barkers. • NEWChinese New Year: Various point of sale is being used to bring attention to Chinese New Year situated within the Asian aisle. • Brand Match: “The deals you get at Tesco's and Asda without going to Tesco's and Asda” slogan seen on signs throughout the store and car park. • Great Offers: The theme remains in store highlighting various offers on selected products. • Household Sale: The sale return in store with household related items on offer over 14 bays, which is highlighted with overhead signage, bus stops and barkers. • General Feel: The store was tidy and clear . It was spacious on entry with well stocked shelves with the seasonal aisle being stocked during the visit. Key Deals: • Selected Wines: Save 25% / any 2 for £10 • Meat / Fish / Poultry: 3 for £10 • Pampers Active Fit Nappies: 2 for £15 • Selected Health & Beauty: Save 1/3 / ½ price • Coca Cola 8pk: £3 • Vanish Gold Powder Fabric Stain Remover: £4 • Uncle Bens/ Blue Dragon/ Sharwoods selected: £1 or 50p • Walkers crisps selected 12pk: BOGOF info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  5. Local Wallington – Wednesday 22nd January • Key Customer Themes: • Great Offers: Main signs were used throughout the store to highlight various offers. • Make Your Roast Go Further: Advertised on overhead signs, bunting and window stickers at the front of store. • NEWEaster: Confectionary shippers are seen near the checkouts. • General Feel: The store was tidy and clear. It was spacious on entry with a few gaps in the promotional areas but well filled shippers. Staff were seen serving customers in a friendly manner. Key Deals: • McGuigan Estate Chardonnay: £5 • Cadbury’s Crunchie & Dairy Milk 4pk: £1 • Maryland Choc Chip/ McVites Choc Digestives: £1 • McCoys6pk / Hula Hoops 7pk: £1 • Pepsi Max 2L: £1 • Lunch Meal Deal: £3 • Oriental Meal Deal for 2: £5 • Special K 4pk: £1/ Special K Porridge: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  6. Colchester – Wednesday 22nd January • Key Customer Themes: • ASDA Price Guarantee: Continues to be highlighted by overhead signs at till points • Price Lock: Continues to be promoted in store with overhead signs and shelf fins. • Roll Back: The theme is being supported heavily in store, with large overhead signs, tax discs and shelf edge strips. • NEW Our Delivery Pass Is Streets Ahead: Large overhead signs at checkouts showing Tesco, Sainsbury’s and Asda delivery charges. • NEWBig Night In: Seasonal area at the front of the store has drinks, sweets and DVD's. All you need for a night in. Highlighted by hanging signs in foyer, header boards and bus stops. • NEWEaster: There are 2 bays dedicated to Easter eggs and a few side stacks in store. • NEWBaby And Toddler Event: Continues in seasonal aisle highlighted by header boards and shelf fins. With a large overhead sign in foyer. • NEW Chinese New Year: There is an aisle end dedicated to Chinese food items. With header boards and shelf edge strips. • General Feel: The store was quite clean and tidy and there were plenty of staff on the shop floor helping with customer queries and re-stocking shelves where required. Key Deals: • Bertolli Spread: £1 • Sweet Peppers: £1 • Weetabix: £2 • KronenborgLager 10pk: £8 • Tetley Tea 160pk: £2 • Green Giant Sweetcorn 3pk: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  7. Mitcham – Wednesday 22nd January • Key Customer Themes: • Pick Of The Shop: Theme remains in store with the slogan used on aisle ends to highlight the best deals. • Household Sale: The theme continues displaying discounted products over 2 bays. • NEW Baby Event: 8 bays of offers on baby products. Highlighted with overhead signs, bunting, bus stops and barkers. • NEW Chinese New Year: Additional promotional signs sited to draw attention to Asian products in the relevant department. • General Feel: Busy store which is clear and tidy. Shelves are well stocked and plenty of staff on hand to assist.  Key Deals: • Smoked Cod Loin: ½ price • Pampers Baby Dry Nappies: £7.49 • Heinz Tomato Soup 4pk: ½ price • DolmioPasta Sauce: Better than ½ price • ButoniPenne: Better than ½ price • VeeteeDine In Rice: £1 • Mars 4pk: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  8. Colchester – Wednesday 22nd January • Key Customer Themes: • Love Life Products: Various products are on offer with 25% off. The offers are highlighted at the front of store with large window posters and header boards. • Easter: The seasonal aisle has 1 bay merchandising Easter confectionary supported by a header board. • NEW Chinese New Year: There are 2 aisle ends dedicated to the celebration with header boards and shelf edge barkers supporting the theme. • Enjoy A Bottle Of Champagne On Us This January When You Shop On Line At Waitrose.Com: The theme continues throughout the store with over head signage and banners outside the store. • Waitrose Card: Store continues to advertise the scheme with over head signage. • NEW Home Offers: Home-ware related items are on offer within the seasonal aisle across 10 bays. The promotion is supported by shelf fins and barkers. • General Feel: The store was clean and tidy on entry however several shelves were bare. There were few staff on the shop floor but all tills were open and manned. Key Deals: • Selected Veg: 3 for 2 • Selected Sine: 1/3 off • Muller Corner Yogurts: Save 1/3 • Actimel12pk: 2 for £6 • Ready Meals: 3 for £6 • Andrex 9pk: £3.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  9. Merton – Wednesday 22nd January • Key Customer Themes: • Easter: There was 1 bay and several shippers of seasonal confectionary seen near the checkouts. • Fuller For Longer: Additional signs were used to advertise the range within the ready meal aisle. • General Feel: This is a spacious store with shelves well stocked. There were plenty of staff seen busy filling up shelves and helping customers. Key Deals: • Fuller For Longer Meals: 3 for £10 / 2 for £7 • Count On Us Meals: 3 for 2 • Soup selected: ½ price • Selected Fruit: 2 for £4 • Easter Confectionery: 3 for 2 • Food On The Move: 3 for 2 • Meat / Fish / Poultry: 3 for £10 • Dine In For 2: £10 • Selected Desserts: Save 25% info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  10. Epsom – Wednesday 22nd January • Key Customer Themes: • NEW Easter: Confectionary is seen across 2 bays with shippers situated around the front of store. • NEWValentine’s: Themed card display shipper is seen on entry. • NEWLoved by Us: There is a new slogan spread throughout the store using shelf edge barkers. • NEW A Good Deal For You: The slogan is advertised on all the major offers around the store which is seen mainly on overhead signs, dump bins and various other point of sale. • NEWFairtrade: Various photographic displays are seen on the pillars to highlight to customers that the Co-Operative care for the environment and community when selecting their products. • General Feel: There were several gaps across the shelves, especially in the promotional areas. There were plenty of helpful staff for assistance. Key Deals: • Bayliss& Harding Gift Sets: 3 for 2 • Valdo Prosecco: Save £1.50 • British Sirloin Steak: Save £1.50 • Andrex Toilet Tissue 9pk: £3.50 • Uncle Bens / Sharwood Oriental Sauces: £1 • Heinz Baked Beans 4pk: £2 • Coca Cola / Fanta/ Sprite / Dr Pepper 6pk: BOGOF • Doritos Chips & Dips: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  11. Walton On Thames – Wednesday 22nd January • Key Customer Themes: • Swap And Save: The theme continues throughout the store, with lots of overhead signs. • NEWWhich Best Supermarket 2013: POS on all till points highlighted the award. • NEWNewYear New You: Directional overhead signage displayed highlighting healthier options. • Aldi Super 6 Fresh Offers: Various vegetables for 49p. • Special Buys: Thursday and Sunday special deals advertised on a huge window poster. • Up To 50 % Off Winter Sale: Theme is highlighted by over head signs. Textile sale in dump bins in centre of the store. • General Feel: The store was quite busy at time of visit. It appeared untidy and some shelves needed filling. Key Deals: • Carrots / Potatoes / Squash: 49p • Oranges: £1.39 to £1.29 • Shredded Wheat Bigger Value: £1.89 • Highland Earl Scotch: £16.99 to £14.99 • Salmon Fish Fillets 2pk: £3.09 • Sirloin Steaks: £3.49 • Lamb Joint: Save £1 per kg info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  12. Clapham – Wednesday 22nd January • Key Customer Themes: • The Healthy Week: Healthier snack choices advertised around the checkouts on various offers • Market Fresh: Highly advertised on entry and around the fresh fruit & vegetable department. • General Feel: A lot of low overhead signs highlighting various offers throughout the store. Numerous bulk stacks seen especially around the checkouts. Emphasis on healthy options, especially at the checkouts. Staff very helpful with customers. Key Deals: • Nescafe Original Coffee: £5 • Mcennedy American Ice Creams: £1.99 • Goodfella's Thin Crust Pepperoni / MargherittaPizza: 99p • Weetabix Biscuits 48pk: £4.18 • Pepsi Regular / Max / Diet 6pk: £1.49 • Mcennedy Supersize Peanut Flips: £1.99 • Heinz Cream Of Tomato Soup 6pk: £3 • Heinz Baked Beans 6pk: £2.50 • Kaki / Sharon Fruit: 3 for £1 • Plums 500g: 79p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

  13. We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. e-mail us call us follow us find out about us read a blog by us info@cosineuk.com 01844 296700 @CosineUK CosineUK.com Cosine Blog

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