Focus on Klésia

1. Focus on Klésia KlésiaToday With over 6.3 billion retirement contributions, 240 000 corporate customers and 2.8 million employees and retired persons protected, Klésia Group is now the 5th largest player in the retirement market and 7th in the contingency (or provident, IDK) sector. Responsive, experienced and independent, Klésia group now plays an important role at the heart of issues related to social protection. Creation The name Klésia, balancing graphic strength (the K stands out and gives a feeling of power) and smooth phonetic pronunciation, offers distinction within the sector. The name combines not only the idea of solution (using the sound “klé”, pronounced the same way as “clé”, French for “key”) but also that of cohesion, simplicity and comfort. More than that, the name Klésiawas also inspired by the ancient Greek word ekklesia which means “gathering, assembly” and is linked to the idea of proximity and humanness, as those notions are paramount in the firms’ core activities. Challenge Specializing in social welfare for over 60 years, the companies D&O and Mornay made the decision to work more closely together to share skills and know-how. Interventions • Name creation • International linguistic validation • Legal validations • Focus group CLIENT – PROJET – 00/00/0000 – CONFIDENTIEL