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Interview Etiquette

Interview Etiquette. Cal Poly PRSSA January 26, 2010. Ron Culp, Ketchum PR. The ‘I’ll do anything’ attitude is important right out of school. Don’t be afraid to say that ‘I want this job more than anything.’

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Interview Etiquette

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  1. Interview Etiquette Cal Poly PRSSA January 26, 2010

  2. Ron Culp, Ketchum PR • The ‘I’ll do anything’ attitude is important right out of school. • Don’t be afraid to say that ‘I want this job more than anything.’ • It is important, especially during the interview, to be able to project. If you have no confidence, then the interviewer will have no confidence that you can sell his clients’ products and services. • Demonstrate your ability to multitask, communicate in all forms, organize and work on a deadline. • The job is not about you, but what you can do for the company.

  3. Here are several tips for your interviews: • Practice for the interview. Prepare an answer for questions, i.e. “Tell me about a time when a customer was disgruntled”, “What is your weakness” • Research the company before you apply. Ask questions that demonstrate that knowledge during the interview. • Send thank you notes! i.e. “Thank you so much for interviewing me yesterday. I am excited at the possibility of working for _(name of company)_.”

  4. Be Informed, Positive, Dress for Success • Have a firm hand shake and appropriate interview attire  • Avoid any criticism of previous employers • Avoid appearing desperate • Bottom line:  Wardrobe does matter. 

  5. Start from the Bottom • Undergrad Interns Rare at Major Agencies Ron Culp, Ketchum PR: • “Paid internships are becoming rare for undergraduates since major agencies have a wide choice of candidates among college graduates.” • “Internships for college graduates have become the common starting point for entry-level positions, which is a change from a few years ago when it was possible to land a full-time job right out of college.”

  6. A few mistakes often made by interviewees… Professor Bill Adams, APR, Fellow PRSA, May 1999, PRSA Tactics: The biggest mistakes: • Deciding to “wing it.” If the competition is prepared and you’re not, guess who gets the job? • Focusing on salary. • Emphasizing your traits over your skills. • Failure to answer questions.

  7. Phone Interview Tips • Go somewhere quiet with reliable service • Have a glass of water • Keep your resume close by • Have access to a computer • Talk slowly, be awake and be prepared!

  8. The Top 10 Characteristics for Entry-Level Practitioners • Strong sense of empathy. • Being a good listener. • Critical thinking skills. • Willingness to start at the bottom • Skill in writing and a mastery of English usage. • Maturity in self-expression and oral skills. • Ability to organize and edit information. • Maturity in grooming and appearance. • A good manager of personal time. • Experience in community service.

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