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Digital Adwise Lesson Seven Selling Ideas Part 1 (Looking at animals in ads)

Digital Adwise Lesson Seven Selling Ideas Part 1 (Looking at animals in ads). Learning outcomes. Understanding how images are used in digital advertising symbolically or metaphorically in order to create emotional impact

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Digital Adwise Lesson Seven Selling Ideas Part 1 (Looking at animals in ads)

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  1. Digital AdwiseLesson SevenSelling Ideas Part 1(Looking at animals in ads)

  2. Learning outcomes • Understanding how images are used in digital advertising symbolically or metaphorically in order to create emotional impact • Understanding that the emotional impact of advertising is constructed and, when successful, is transferred to the featured product or brand

  3. StarterCreature Feature • What are the features and characteristics of these animals? Download the word cards for this activity here.

  4. StarterCreature Feature • Create a mind map of your ideas. Here’s an example to get you going. Download spray diagram example.

  5. Activity 1: What did advertisers do with these animals? • Let’s look at how animals are used in these advertisements. Why do you think these animals were chosen for these ads? Click here to download the worksheet.

  6. Activity 1What did advertisers do with these animals? • For each ad, you will be answering the following questions: • What sort of organisation or product is it? • Who would be interested in this advert/buying this product? • What qualities of the animal are used in the ad? • Why has this animal been chosen to advertise this product? • How does the advert try to make the audience feel?

  7. Success Criteria

  8. Plenary • Which advert surprised you the most – and why? • How are the features of the animals linked to the products and brand in the adverts? • Are there any similarities between the animal and the product? • Why did they choose to use an animal in the advert?

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