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Engagement and Communication

Engagement and Communication. How are we going to make it different this time?. Both are needed to make the change . Tell the story. Create the energy. Mobilising the leadership to create the operational environment in which the sector prospers. Activities and Initiatives.

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Engagement and Communication

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  1. Engagement and Communication

  2. How are we going to make it different this time? • Both are needed to make the change Tell the story Create the energy Mobilising the leadership tocreate the operational environmentin which the sector prospers Activities andInitiatives

  3. Motivators for change Dissatisfaction is so bad it pushesindividuals to change Painting the reality Taskforce initiatives lead to some changeand spur action for more Allow actions to self-generate Aspirational but attainablevision Individuals are pulled to a brighter future Different people are motivated by a different mix of one or more of these drivers

  4. Process • Needs to cater for the different motivations • Needs to be energising • Needs to build ownership Need to get Stakeholders to the point where they say: “I UNDERSTAND HOW TO, AND WANT TO TAKE TO ACTION TO IMPROVE THIS SECTOR AND MY LOT.”

  5. What is OGITF Objective ?

  6. Objective • Get people to use the Products developed by the OGITF e.g. • Competitiveness • Innovation & Technology • Skills & Training • Sustainable Development • Regulation • Get people to invent yet more Products relevant to them and their subsector - Consultancy- First Point Assessment - Brokering Service- Nova Fund Why ? Better for Performance eg: Doubled well valuefor each £ spent - Register with labour pool- Investors in people - Flare consent trading- Stakeholder dialogue - Changing commercial practices

  7. Examples of Engagement to Date • Subgroups have already been engaging large numbers of people e.g. • Sustainable development - Stakeholder developed • Regulation group - Operators in changes to regulation • Fiscal group - Operators & suppliers in tax discussion Workgroup Tools Competitiveness Innovation & Technology Skills & TrainingSustainable development Regulation Fiscal Sub supplier goals Offshore Production supplier goals Drilling supplier goals Project Contractor goals Reservoir supplier goals Operatorgoals Seismicsupplier goals Subsector Delivery via Individuals / Companies

  8. Communication and Engagement Communication Series of communication tools ie. Press and Information packs, video, website information Series of announcement platforms Follow-up conferences to initiative launches Task Force 2 initiative launches Time Pros • Simple process • Feeds data out over time to keep interest levels • Limited resources needed Cons • Limited ownership • Experience shows that energy levels fall • Limited penetration

  9. Communication and Engagement All of the communication plan plus………. Peer group information and feedback on the whole process and sub-group activity Leadership engagement event Regional engagement events Individual organisation activity Time Pros • Broad stakeholders acceptance • Need for change is self determined • Change process is self-managed • Lasting approach • More activity generated • Engagement gains understanding / ownership Cons • Requires more initial resources • Change in leadership style • Could be seen as risky

  10. Preliminary Conclusions • Each group of stakeholders will need considering specifically • For each subsector there is much more clarity needed about: • Goals - Requirements (to meet the vision) - What people will subscribe to • What will best motivate them to take effective action • Who wants to be - told / sold - engaged • Etc……. • There needs to be more clarity about the amount of effort required for engagement and by whom • Engagement should be achieved using not just vision but also the sub group “tools” • Practically leadership and regional engagement cannot happen before the launch • The “leader” population for the industry comprises around 400 people • Engagement has shared and is feasible

  11. Next Steps • To develop further both options and the process • Present worked up alterations for approval at the next Taskforce meeting on 29th June

  12. Pre-July Communications • For • TimelineInitiativeStatus Approval • MAY: Information Pack Active • Weekly Industry Briefing Active • Buddies Programme Active • Website Active • I.E.P. email list Active • JUNE: Management seminars and interaction process. Proposed NOW • Co-ordinating definition and time-tabling of deliverables. Under development JUNE • JULY: Launch pack development. Under developmentJULY • Local media/Oil and Gas community communication plan. Under development JULY • AUG: Communications co-ordination process Start late June JULY • Active Launch Pack Production and roll-out. July JULY • SEPT: Launch announcements T.B.AJULY

  13. Communications Group - Proposed Personnel

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