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Communication and Stakeholder Engagement

Communication and Stakeholder Engagement. September 2, 2009. Why. spread awareness of our global initiative on packaging sustainability metrics and gain support create clarity on what the programme delivers and what it supports

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Communication and Stakeholder Engagement

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  1. Communication and Stakeholder Engagement September 2, 2009

  2. Why • spread awareness of our global initiative on packaging sustainability metrics and gain support • create clarity on what the programme delivers and what it supports • position this work within the wider context of packaging and within the wider context of sustainability • illustrate, through the results of pilots, use cases for indicators and metrics • demonstrate to external stakeholders how our industry is pro-actively addressing the role of packaging in sustainability.

  3. NGO Engagement • With whom • US • Refer to GMA list • Europe • See list in following slide • What • Engagement tools to be developed • Power point • Q&A • One-page description • Who: team members who have a relationship of trust with the NGOs • How • One-on-one meetings first • Discuss internally what we will do with their input

  4. NGO List • US • GMA list • Europe • UNEP • European Environmental Bureau • Friends of the Earth • BEUC • WWF

  5. Actions • A communication team • GMA/FMI/AIM/EUROPEN/SPC to coordinate • Support from Corporate Communication Team from participating companies • Unilever • Kellogg • Colgate - Palmolive • Tesco • P & G • Other volunteers

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