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Persuasion Vocabulary

Learn the power of persuasion through vocabulary definitions and examples of influential techniques like testimonials, bandwagon effect, and sentimental appeal. Recognize the nuances of loaded language, exaggeration, and scare tactics in communication. Understand faulty reasoning, false authority, and red herrings to become a more discerning communicator.

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Persuasion Vocabulary

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  1. Persuasion Vocabulary

  2. Persuade • To prevail upon a person to do something, to convince

  3. Testimonials A statement by a person in support of a particular truth, fact, or claim; recommendation

  4. Bandwagon Effect Appeals to “everyone is doing it”mentality. For example: An advertisement for shoes that tells you “everyone” is wearing them.

  5. Sentimental Appeal/ Loaded Language- • A method of persuasion that appeals to a person’s emotions in order to convince them to do or believe something.

  6. Exaggeration • Represents (something) as being larger, greater, better, or worse than it really is

  7. Contradiction Direct opposition between things compared

  8. Misleading Statements • An intentionally untrue statement made to mislead.

  9. Scare Tactics Tries to convince you to do something by scaring you

  10. False Authority Use of authority instead of evidence. Example: When a celebrity endorses a product

  11. Red Herring • Used to distract the audience by presenting a side issue not related to the topic

  12. Faulty Reasoning • Defective reasoning, logical fallacies

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