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Vocabulary for Persuasion

Vocabulary for Persuasion. Ethical: dealing with morals, knowing what is right and wrong. Logical: reasonable and makes sense. Exaggeration: the act of overstating. Stereotype: grouping together based on personal experiences or opinions. Scare tactics: persuasion by scaring.

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Vocabulary for Persuasion

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  1. Vocabulary for Persuasion

  2. Ethical: dealing with morals, knowing what is right and wrong • Logical: reasonable and makes sense • Exaggeration: the act of overstating • Stereotype: grouping together based on personal experiences or opinions • Scare tactics: persuasion by scaring • Fallacy: a misleading or false belief • Testimonial: personal story • Irrelevant: not important or applicable

  3. Fallacies The LIST

  4. Emotional/Pathos Fallacies • Band Wagon appeal: everyone is doing it, so you should too. (peer pressure) • Ex: 80% of Americans are Pro-Guns, so you should be too. • Slippery Slope: Scare tactic that suggests if we allow one thing to happen, we will be heading down the slope to disaster. • Ex: If we allow loggers to cut a few trees, we will soon lose all our forests. • http://www.youtube.com/watch?v=aiCq1ZMOa-w • Creating False Needs: creating a false sense of need where none exists or unreasonable heightening of an existing need. • Ex: If parents want smart, successful children, they should let them hang out with J.J.

  5. Ethical Fallacies (Ethos) Ad Hominem (to the man): directs attention away from the argument and to the person in order to discredit the person Ex: The lifestyle of a political candidate is addressed in the press, rather than the policy the candidate endorses. • Guilty by Association: judging a person’s character by the character of their associates. • Ex: Cassidy is thrown in jail along with some political protesters simply because she was in the wrong place at the wrong time. • Using Authority Instead of Evidence: arguer relies on personal authority to prove a point rather than evidence. • Ex: Buy this car because I am honest, trustworthy and I know your Eric.

  6. Logical Fallacies Begging the Questions: a claim is simply restated without any support. Ex: Capital punishment deters crime because it keeps criminals from committing murder. • Red Herring: irrelevant and misleading support that pulls the audience away from the real argument. • Ex: T.J. should not be elected because he would have to put his kids in daycare. • http://www.youtube.com/watch?v=exdK7Lirngg&feature=related • Non Sequitur: (it does not follow): the conclusion does not follow from the evidence and the warrant. • Ex: Jesse should not be placed in an executive position because he does not drive cars as well as other men.

  7. Logical Fallacies Cont. Straw Man: attributing an argument to an opponent that the opponent never made. Ex: A political candidate claims that his opponent has said that he is too old to do the job when the opponent has never mentioned age as an issue. http://www.youtube.com/watch?v=v5vzCmURh7o • Stacked Evidence: representing only one side of an issue. • Ex: TV is beneficial because it offers PBS, The Cosby Show and the news. (No mention of sex or violence)

  8. Logical Fallacies cont. Either-Or: oversimplification of a multi-position issue into a two sided issue. Ex: A woman can either be a mother or have a career. • Post Hoc (after this, therefore because of this): faulty cause/effect • Ex: You are more attractive because you drink coke. • Hasty Generalization: basing a conclusion on too few examples. • Ex: Because some students in urban school belong to gangs, most students in those schools belong to gangs.

  9. http://www.youtube.com/watch?v=dDTBnsqxZ3k&list=PLAA052D18D3E1606B&index=11&feature=plpp_videohttp://www.youtube.com/watch?v=dDTBnsqxZ3k&list=PLAA052D18D3E1606B&index=11&feature=plpp_video http://www.youtube.com/watch?v=w5DwIcnpBCA&feature=related http://www.youtube.com/watch?v=RxWpU2IIzXI&list=WL50AEFBE86C1ECB15&index=8&feature=plpp_video http://www.youtube.com/watch?v=MG3QjfEGUqs&list=WL50AEFBE86C1ECB15&index=9&feature=plpp_video http://www.youtube.com/watch?v=fXLTQi7vVsI

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