The top Marketing Analytics Tools for 2024

1. The top Marketing Analytics Tools for 2024 If anything, today in the world of digital marketing analytics tools, there is one frontier that a marketing team simply cannot do without, and that is marketing analytics. Nothing used in campaigns without great analysis to fuel the decisions and growth makes any campaign successful. That can't be navigated across this vast marketing data land without the right set of marketing analytics tools. Here are the best marketing analytics platform that would convert your raw data from marketing into actionable insights. What to Look for in a Marketing Analytical Tool? Below are some of the things you should look out for and which, ideally, should play out in helping you make the best choice of a marketing analytical tool for your business. Capabilities of Data Integration: best marketing analytics tools that are easily integrated with all sources from where marketing data is coming, whether it is all your marketing channels, your social media platforms, website analytics, email marketing analytics, or your CRM systems. You can efficiently observe the marketing performance and make data-driven decisions from one-unit real-time view from where all data is being gathered.

2. Real Time Reporting on Dashboards: Meaningful shift to real-time insights enabled through active reporting and actionable dashboards. This way, you can track your campaign and understand the trends involved. Manage them as they happen. Advanced Analytics Features: Pay attention to tools that offer more than just ordinary metrics. Web analytics, predictive analytics, inclusion of machine learning technologies, and AI-driven algorithms provide insights from deep hiding and feature hidden opportunities. Scalability and Customization: Your marketing analytics tool should work in a modulable way and should scale according to business growth. User-friendly Interface: Tools adopted should have a natural and simple interface, so the application is easy to execute even for marketers who are not very highly skilled. Data Security and Compliance: Ensure all software are up to the latest data security standards and compliant with the marketing data protection regulations to maintain customer trust. Customer Support and Training: Robust customer support and on-boarding material to help get started smoothly and ensure ongoing success. Mej Analytics AI Best For Marketing Projects. Mej Analytics AI is an easily customizable platform, perfect for marketing managers who need to track campaigns, projects, and initiatives. Dynamic dashboards and integration with key analytics tools power the workflows for marketing analytic software . Best features: customizable project dashboards, integration with thousands of templates, and many analytic tools; whiteboard is visual in nature. Benefits: There is excellent view support on mobile, and it's a bit on the steeper edge of the learning curve. Pricing: Forever Free;; Customer Ratings: G2: 4.7/5; Capterra: 4.7/5. Tableau Best for Data Visualization Tableau makes data analysis visual; hence, your business will better understand its marketing data software for effective customer engagement.

3. Best Features: Embedded analytics, interactive fiscal calendar, AI and machine learning features, integration with a lot of tools. Cons: Dashboard setup is quite cumbersome; required a lot of Python-specific expertise, not many choices for predictive modeling programming. Pricing: Creator: ₹5,300/month per user; Explorer: ₹3,200/month per user; Viewer: ₹1,200/month per user. Customer Ratings: G2: 4.3/5; Capterra 4. Google Analytics is a platform that is developed to assist businesses in taking action in relation to visitor activities on a website. It offers a free, easy-to-use place where people can derive a number of facts about their visitors in order to analyze these facts and make good decisions. Best Features: Real-time reports, adaptive integration, ad space capacity, prediction analysis, data-collection APIs. Cons: It is inconvenient to build relevant segments, and it has indirect lines of communication in support—it doesn't communicate directly with the customer. Pricing: Free; Paid: Get in touch with sales to learn more Customer Ratings: G2: 4.5/5; Capterra: 4.7/5 Heap Analytics Best For User Behavior Analytics Heap Analytics lets you know more about user behavior in order to optimize the user experience Top features: Data governance, heatmaps, session replays, data analysis dashboards Drawbacks: Does not export data well for large scale and Training is required Pricing: Free; Growth: Estimate upon signing up; Pro and Premium: Custom pricing Customer Ratings: G2: 4.3/5; Capterra: 4. Whatagraph is an all-in-one platform that assists in creating better marketing by visualizing, sharing, and importing data for marketers. Cons:

4. Customer service is extremely slow; performance is somewhat glitchy Pricing: From ₹ 18,400/user/month Professional, from ₹ 27,500/user/month Premium, Custom Customer Ratings: 4.5/5 on G2, 4.4/5 on Capterra Easy Insight Best for: Data Analysis Easy Insight makes sure you have in-the-minute visibility into your inventory levels, conversion rates, user behavior, and project timelines with succinct and easily digestible reports. Key features of Easy Insight: merge data, export, custom. Limitations: Data from different databases cannot be mixed. Additionally, sometimes hidden data may be revealed which you do not wish others to know. Pricing: Team: ₹4,000/month; Professional: ₹12,300/month; Premium: ₹24,300/month; Enterprise: ₹65,500/month; Unlimited: ₹1,10,000/month. Customer Ratings: G2: 4.5/5; Capterra: 4.9/5. Klipfolio Best for Business Intelligence Klipfolio is a real-time, visual analytics platform in. Key Features More advanced metrics, data visualizations, client reporting, and security solution. A little slow with large data and with not a very feature-rich UI. Pricing Free, ₹ 7,400 per month per user for Go, ₹ 18,500 per month per user for pro, ₹ 66,800 per month per user for Business. Customer Reviews G2 4.5/5, Capterra 4 Equals is a marketing analytics platform that caters to allowing people to create database dashboards through in-app spreadsheets. Best Features

5. : Integrated Spreadsheet, Customizable Templates, Integration w/ all major data sources Cons: Lags at times has an occasional bug here and there . Pricing: Starter ₹4,000/month, Professional ₹12,300/month, Enterprise Price on request. Customer Reviews G2: 4.5/5, Capterra: 4.4/5. Sprout Social The software is strong for handling and analysis of social media-related data, creating custom reporting, and automation of their collection. Key Feature: Central publishing, social media listening, custom reporting, a wide range of integrations. Cons: pricey tags, some basic features for tracking, very little social media profiling. Pricing: ₹20,000/month, Standard; ₹32,600/month, Professional; ₹41,000/month, Advanced; Custom price for Enterprise User Satisfaction: 4.4/5 on G2, 4.4/5 on Capterra