techdogs.com-Top 5 Marketing Analytics Tools Of 2023

1. Top 5 Marketing Analytics Tools Of 2023 techdogs.com/td-articles/product-mine/top-5-marketing-analytics-tools-of-2023 Let’s take a trip down memory lane. Remember when you were a little child and you wanted something from your parents? What would you do? At first, you’d ask nicely and politely. They’d say something like “we’ll see,” “over the weekend” or “maybe later” or so (if you got it after asking once you were lucky!) Most likely, you’d have to remind them constantly or pester them until they gave in (or you got tired). Eventually, you figured out the appropriate moments to ask. Heaven forbid you to ask when they’re angry and DO NOT DO IT ON A MONDAY! Prior experience taught you better. You’d ask on a Friday, after a doctor’s visit or by making them emotional by saying something sweet. #PuppyDogEyes This was your first unintentional introduction to the basics of marketing and analytics. Although you didn’t use software for it, you learned the most favorable and successful methods to advertise your desires based on your parents’ behavioral patterns. In the end, that’s what Marketing Analytics Tools do. Just with the inclusion of computers and dedicated software designed to help marketers identify their target market, acquire customers, create and track campaigns and gather insights to better serve their consumers. So, if you’re looking to find the right tool for your business, read on to learn the top 5 Marketing Analytics Tools of 2023! We all know The Pursuit of Happyness is based on the true story following the life of Chris Gardner, an inspiring businessman. However, when considering the storyline of his on-screen counterpart (Will Smith), we see his seemingly insurmountable struggles make happiness feel like a lost dream. However, he is presented with an opportunity in which he needs to be good with numbers and people. In its pursuit, he learns that selling is an art that requires more than just selling. Confused? What it means is that successful sales are more than just a quantity game. It requires identifying and connecting with the target audience and understanding which methods work best for that. This is what Marketing Analytics Tools do. They help marketers understand the opportunities and effectiveness of marketing activities. Additionally, rummaging through and crunching mountains of data, helps personalize the experience for customers, grow sales and build brand awareness. However, each business possesses unique requirements and requires a tool that can offer solutions tailored to its needs. 1/8

2. Keeping that in mind, we’ve compiled a list of the top 5 Marketing Analytics Software. Marketing Analytics Software makes the task of planning, deploying and tracking marketing campaigns easier for marketers and businesses. Additionally, it facilitates a better understanding of the success achieved and areas to target. This is why your business needs to employ a tool that suits your requirements. So, without further ado, let’s get into the list of the top 5 Marketing Analytics Tools for 2023 - in random order. Google Analytics Mailchimp HubSpot Marketing Hub Matomo Mixpanel Tool 1: Google Analytics Google for sure needs no introduction, does it? Especially considering the staggering fact that each minute a whooping 2.3 million searches are performed on the platform (If you need more information, feel free to improve that statistic #poorjoke). The conglomerate boasts over 100,000 employees. While Google itself was founded in 1998, Google Analytics was launched in November 2005 after acquiring Urchin. It is believed to be used by 73.7% of the 10,000 most popular websites (as of April 2022) and the most used tool overall. Source 2/8

3. Google Analytics is a free tool that allows you to track website traffic, understand visitor demographics and site journey. Its machine-learning capabilities can crunch data in real time and give you valuable insights. This is a great tool for businesses of any size which makes it widely used. It also extends to a premium version, Google Analytics 360, that comes at a cost and offers advanced analytics capabilities and more features. Google Analytics will allow you to integrate it with other tools such as Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console, Salesforce Marketing Cloud Integration and a lot more. These provide you with better analysis and enhanced SEO capabilities. What You’ll Love: Supports multiple languages, 24X7 Support, AI and Machine Learning Capabilities, Remote-friendly, Allows cross-platform integrations. Tool 2: Mailchimp Mailchimp was founded in 2001 with its headquarters in Atlanta. The company has 1200+ employees. In the last 3-4 years, Mailchimp has won 14 international Stevie Awards which include 3 gold ones for e-commerce support. Additionally, in 2016, it was ranked No. 7 on the Forbes Cloud 100 list and in 2017, it was named Company of the Year by Inc. Magazine and recognized as one of the World’s Most Innovative Companies by Fast Company. In September 2021, Mailchimp was acquired by Intuit Inc., a business software company that was founded in 1983 with a workforce of around 15,000. Source 3/8

4. Mailchimp is described as an all-in-one marketing platform that suits small businesses as well as large ones. It offers a free version as well as a free trial of the premium version. It is a web-based automated service for marketing that boasts over 12 million businesses using its services. It will allow you to share newsletters, run targeted emails, ad campaigns, automate follow- ups and check on campaign effectiveness. Additionally, you can gather data and study your responses with data presented in various graphical formats. You can design, share and track campaigns from anywhere with the interactive drag-and-drop interface. Mailchimp offers mobile-based applications for iOS and Android devices too. What You’ll Love: Hassle-free implementation, Suitable for startups, Offers telephonic support, Free trial available, Cloud/SaaS/Web-based. Tool 3: HubSpot Marketing Hub Founded and headquartered in Cambridge, Massachusetts in 2006, HubSpot offers a range of products and services. Currently, it has around 6000 employees. In just a short time, the company reached high levels, which saw them being named among the best place to work for numerous categories: The Boston Globe (2015), CNBC (2017), Glassdoor (2020), Comparably (2022) and more. Additionally, HubSpot was named #2 Best Global Seller for 2022 by G2 (second consecutive year) and HubSpot Marketing Hub won the #1 place in TrustRadius’ Ten Most Loved Products of 2022. Source 4/8

5. HubSpot Marketing Hub is a mix of social media management, email marketing and customer relationship management with automation capabilities. The tools offer services such as lead generation, analytics, A/B testing, SEO, customer support and more. There are four service types (Free, Starter, Professional and Enterprise) and more features are made available with higher levels. HubSpot’s key area is inbound and outbound marketing and it offers various services under its CRM Platform which serves as a single point for your sales, customer service, content and operation needs and allows integration with other leading sales and marketing companies. What You’ll Love: Easy to scale, Suitable for startups, Workflow automation, Basic reporting, Allows cross-platform integrations. Tool 4: Matomo Matomo was founded in 2018 and originally called Piwik, which launched in 2007. Piwik itself was renamed from phpMyVisites. It is headquartered in Wellington, New Zealand and has contributors from around the globe. Despite having less than 50 employees, Matomo is employed on over 1.4 million websites spanning 190+ countries and is available in 50+ languages. Described as the best alternative to Google Analytics, it is often dubbed the #1 open-source analytics tool. This resulted in W3Techs recognizing Matomo as the 2022 Traffic Analysis Tool of the Year in the Web Technologies of the Year awards. Source 5/8

6. Matomo offers two hosting options, cloud and on-premises, which is the free, open- source PHP/MySQL software that can be installed on your servers. The tool gives you real-time updates on visitors with geolocation, browser and OS information and conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, ecommerce and funnels. The tool offers web and mobile analytics with features such as heatmaps, session recordings, A/B testing, funnels, form analytics and more. Matomo prides itself on its principles of privacy protection which includes no data sampling and leaving you with 100% data ownership. It is customizable, easy to use, provides 100% accurate data with no data limitations and adherence to GDPR requirements. Additionally, it offers a premium version with self-hosting suited for governments and enterprises that require full ownership and privacy. What You’ll Love: Hassle-free implementation, User-friendly interface, Open source, Remote-friendly, Hybrid cloud available. Tool 5: Mixpanel Mixpanel was founded in 2009 and is based in San Francisco, California. The company has around 400 employees and is growing fast, with a recent investment of $200 million and a $1.05 billion valuation. Mixpanel was ranked #1 in four different reports released by G2, a leading business solutions review platform, which offers ratings by business professionals. Additionally, the company won a Proddy Award (dubbed as the “Grammys for Product Managers”) in the category of Analytics. Also, it was named a Leader globally 6/8

7. and in Asia for G2's Summer 2021 rankings, along with receiving rankings in 15+ categories. Source Mixpanel’s primary focus is tracking what users are doing on your website or mobile application, which includes iOS and Android. It offers advanced analytics capabilities and features that include funnels, A/B testing and result tracking of different variations of your mobile application, session tracking for individual users and others. Mixpanel is suitable for product analytics as well as marketing teams. It offers a free trial as well as a free version and other plans based on monthly subscriptions. The tool works best when you identify the events you wish to track, which is done by using a visual selector or adding code annotations. After this, the dashboard becomes customized to your selection along with your preference of metrics. What You’ll Love: Outstanding performance, Suitable for enterprises, Flexible pricing, Predictive analytics, Allows cross-platform integrations. Winding It Up Possessing the right marketing strategy is vital to any business. Marketing Analytics Tools work for you to find the best path to take when it comes to marketing, ensuring that you reach your target audience and reduce missed opportunities. We hope this article helps you choose the best tool out there! In the end, do consider your marketing needs and goals before making a choice. 7/8

8. Frequently Asked Questions How Can I Track Website Traffic, Understand Visitor Demographics And Analyze Site Journey Effectively? Google Analytics is a powerful tool that offers real-time data insights, supports multiple languages and integrates with various platforms like Google Ads and Salesforce Marketing Cloud Integration. Which Marketing Analytics Tool Is Best Suited For Small Businesses Looking For Hassle-free Implementation And Telephonic Support? Mailchimp offers a user-friendly interface, hassle-free implementation, telephonic support and cloud/SaaS/web-based services, making it ideal for startups and small businesses. What Are The Key Features Of Matomo That Differentiate It From Other Marketing Analytics Tools? Matomo, an open-source analytics tool, offers customizable dashboards, heatmaps, session recordings, A/B testing and 100% data ownership, making it stand out in terms of user privacy and customization options. 8/8