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Games of the Past – Sport of Today Wolfgang Baumann, TAFISA Secretary General. TAFISA/UNESCO Forum Siauliai, Lithuania, May 10, 2012. Contents. Are we moving on a one way road to a single world concept of sport? What are the changes of the sport structure?
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Games of the Past – Sport of Today Wolfgang Baumann, TAFISA Secretary General TAFISA/UNESCO Forum Siauliai, Lithuania, May 10, 2012
Contents • Are we moving on a one way road to a single world concept of sport? • What are the changes of the sport structure? • What are the new aspects of today‘s Sport for All?
1. Question: Are we moving on a one way road to a single world concept of sport? • Innovation and Cultural Asset • Innovation of Sports • Sport for All
Innovation of Sports • A second world of sport beside the Olympic one • The connection of folk traditions and mass sport • The connection of music and movement • The focus of traditional costumes • The role of rituals • The combination of implications and combinations that do not exist in ordinary sport for example dance and competition, endurance linked with strength
Sport for All What we need is • a more extensive understanding of the various facets of sport • the mutual fertilization of the various forms of sport to give new ideas to others • to discover traditional sports as a popular sport of today • the trying out and introducing in other cultural areas of the world • the contribution to a multicultural understanding of the world • a reason for a new interdisciplinary cooperation of different scientific areas
Sepak Takraw • Sepak: Malaysian for kick and strike; Takraw: Thai for the rattan ball • Asian ball game • Origin circa 1.500 after Christ • Dominance in Thailand and Malaysia
Phase Model Globalisation Global Global Demand Regional Expansion Globalisierung National Competition Local Strenght Local Added-Value
1. Phase „Local Strength“ • Lokal popularity and Practice • Non organized and usually nont competitive • Pastime • No standardized but open spaces • At Festivities and Ceremonies • Free rules
2. Phase „National Competitions“ • Introduction of contest • Foundation of regional bodies • Standardisation of facilities, rules, dress, equipment • Media coverage and marketing • „Stars“ and „Stories“
3. Phase „Regional Expansion“ • Foundation of national bodies • Further Standardisation • Commerzilisation • Organization of national/regional Championships • Introduction to continental championships z. B. Asian Games
4. Phase „Global Demand“ • Strengthening through combination of related or similar forms • Foundation of internationaler bodies – often competing • Establishment of own international events • Membership in international umbrella bodies z. B. SportAccord, TAFISA • Two apparently contradictionary strategies – Lokalisation vs. Globalisation • Ultimate objective: participation in Olympic Games…
5 Principles of Globalisation • Standardisation • Reduction • Cooperation/Competition • Commerzialisation • Professionalisation
1. Standardisation • Rules • Facilities • Equipment • Events • Anti Doping Rules • Marketing
2. Reduction Loss of • Linkagetoritualsandfolklore • Costumesandmusic • Absence ofpurpose • Etc.
3. Cooperation/Competition • Combination of similar or related sports • Competition due to different bodies for same sport • New membership criteria in existing international federations • Etc.
4. Commercialisation • professional produktion of equipment • Marketing of athletes and events • Sale of media rights • Start honorariums • Licence rights • Etc.
5. Professionalisation • Establishment of new structures, responsibilities, programs • Establishment of new events • Professional athletes • Etc.
Localisation vs. Globalisation Localisation There can be no doubt, as a keeper of cultural identity TSG also in future will play a decisive role in folklore and conservation of tradition of a people or tribe. But without a special promotion for example in school sport and in the light of the domination of the competitive sport with its media and economic power it is questionable if they will survive.
Localisation vs. Globalisation Globalisation Based on this local origin the trend to a global expansion and recognition of TSG will increase. This will also be reflected by a growing inclusion of TSG into the structures of world sport. This development will depend to a large degree whether the traditional sport system with its focus on exclusivity – represented by IOC, SportAccord, the international federations – will further open for TSG.
But the question remains: : Could it be that the acceptance of globalization is the price for survival of TSG? We will see what the future brings….
Thank you! Wolfgang Baumann TAFISA Secretary General Mitglied IOC Sport for All Commission Mitglied ICSSPE Executive Board