Marketing and Sales Production Process

1. Marketing and Sales Production Process

2. Summary • 3 Phases • Conceptual • Production • Execution • Roles • Sponsor, Producer, Analyst, Senior Executive, Executive, Operations Team, Production Team, Creative Team • Product Types • In Plan • Outside Plan • Task

3. Phase 1 – Conceptual • Step A • Big Idea • Cost Benefit Analysis • Draft Marketing Plan • Draft Operational Plan • Identify Product Type • Senior Executive Review • Step B • Final Marketing Plan • Final Operational Plan • Production Input • Campaign Brief • Decisive Review

4. Phase 1 – Conceptual • Step A • Big Idea • Cost Benefit Analysis • Draft Marketing Plan • Draft Operational Plan • Identify Product Type • Senior Executive Review • Step B • Final Marketing Plan • Final Operational Plan • Production Input • Campaign Brief • Decisive Review DECISIONTOIMPLEMENTPLAN =

5. Phase 2 – Production • Step C • Kickoff Meeting • Campaign Review • Step D • Project Plan • Editorial Plan • Creative Plan • Web Plan • Production Meetings

6. Phase 3 – Execution • Step E • Launch Kickoff • Step F • Monitoring and Analysis • Reactive Plan and Process • Step G • Post Mortem Meeting

9. Roles

10. Roles Sponsor – Responsible for initiating Big Idea Producer – Owner of Campaign/Project throughout Analyst – Designated by Producer to provide data/metrics Senior Executive – High-level concept, direction and approval Executive – Approvals against business objectives/strategy Operations – Operational expertise, manager or team Production – Scheduling, resources, scope, execution Creative Team – Editorial and Graphics support

11. The End