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DATA DRIVEN INSTRUCTION

WELCOME Data Driven Instruction: The Key to Improving Student Achievement DOE: AS 177901 BRANDMAN: EDDU 9192 . DATA DRIVEN INSTRUCTION. As we have said earlier in the class, every industry is seeking additional data to improve their product, be more productive and/or sell mor e product .

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DATA DRIVEN INSTRUCTION

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  1. WELCOME Data Driven Instruction: The Key to Improving Student Achievement DOE: AS 177901 BRANDMAN: EDDU 9192 DATA DRIVEN INSTRUCTION

  2. As we have said earlier in the class, every industry is seeking additional data to improve their product, be more productive and/or sell more product. DATA DRIVEN INSTRUCTION

  3. The Los Angeles and Santa Cruz police departments, a team of educators and a company called PredPol have taken an algorithm used to predict earthquakes, tweaked it and started feeding it crime data. DATA DRIVEN INSTRUCTION

  4. The software can predict where crimes are likely to occur down to 500 square feet. In LA, there’s been 33% reduction in burglaries and 21% reduction in violent crimes in areas where the software is being used. ’ DATA DRIVEN INSTRUCTION

  5. Fast food and video. This company (Laney wasn't giving up who) is training cameras on drive-through lanes to determine what to display on its digital menu board. When the lines are longer, the menu features products that can be served up quickly; when the lines are shorter, the menu features higher-margin items that take longer to prepare. ’ DATA DRIVEN INSTRUCTION

  6. These two are examples of “real time” data that is being used to instantly make changes in where you send police officers and what food items you display. In education, formative assessments are “real time” data that tell us immediately what we need to change in our instruction. DATA DRIVEN INSTRUCTION

  7. The use of data that is frightening is the concept of “Psychographing.” Before businesses would target groups based on demographic information. Age, race, income, education, martial status, religion, profession, children, city/rural, etc. DATA DRIVEN INSTRUCTION

  8. Ever been watching TV in the middle of the night and see this commercial. DATA DRIVEN INSTRUCTION

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  10. Why would you never see this commercial during the TV show “60 Minutes?” DATA DRIVEN INSTRUCTION

  11. Who is the demographic they are trying to sell to? Why do they call it the Hawaii Chair? DATA DRIVEN INSTRUCTION

  12. Psychographing takes it a step further. With the data that is now available, it looks at the mental model of the consumer in the context of a customer lifecycle. DATA DRIVEN INSTRUCTION

  13. That data is available, especially for people who buy things online. Programs used by companies now have algorithms that tell them so much about you. DATA DRIVEN INSTRUCTION

  14. They know what you buy, how often and who you buy for. Based upon what you buy and where you have it sent, they know if you have children, sex and age of each child, your parents and where they live, favorite sports and favorite sports teams, when, how often and where you tend to dine out, etc. DATA DRIVEN INSTRUCTION

  15. Starbucks now has the technology to know what you order and the time of day you normally order it. They also know where you are because of your mobile phone. This is not true if you pay with cash. Starbucks knows that you purchase a Caramel Macchiato about every other day at certain location. DATA DRIVEN INSTRUCTION

  16. On the days you normally don’t buy a Caramel Macchiato, they could send you a text message about 20 minutes before the normal time you buy one and say they have a coupon for you for $1.00 off that drink. Would you be inclined to change your mind and get a Caramel Macchiato that day? DATA DRIVEN INSTRUCTION

  17. So why don’t they use it? DATA DRIVEN INSTRUCTION

  18. The number one reason is fear of a backlash by people feeling that their privacy has been invaded and not wanting to go to Starbucks in the future. DATA DRIVEN INSTRUCTION

  19. The technology in this scene with Tom Cruise from “Minority Report.” is not science fiction. DATA DRIVEN INSTRUCTION

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  21. The technology in the movie scanned his eyes, the technology that is used now is your mobile phone. DATA DRIVEN INSTRUCTION

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  23. As advertising gets more and more expensive, companies want to target only those people who they know are interested in their products. Mass advertising is a thing of the past as psychographing becomes a more exact science. DATA DRIVEN INSTRUCTION

  24. Amazon has been a leader in this technology using less aggressive strategies like, “recommended products” and “users like me also bought.” DATA DRIVEN INSTRUCTION

  25. United Airlines knows a lot about Joe. The number of times he’s flown to Hawaii…this summer will be his 71st trip. He likes an aisle seat, he is willing to pay extra for more leg room, how many frequent flyer miles he has, etc. DATA DRIVEN INSTRUCTION

  26. They can send him out promotions that are geared towards his specific travel patterns. DATA DRIVEN INSTRUCTION

  27. In a sense, as teachers using the data that is available and that you get from your own assessments, you are already using the science of psychographing. Instead of giving all the information out again, you are targeting what each individual needs. DATA DRIVEN INSTRUCTION

  28. Psychographing is digging deeper into the specific individual wants and needs, just as digging deeper into the data you have about students lets you know specifically what your students need. DATA DRIVEN INSTRUCTION

  29. Understand that the more you use social media, applications like YELP or Foursquare, be on Facebook, “Reward Cards,” credit cards, etc. the more companies will get to know about you and your buying patterns. DATA DRIVEN INSTRUCTION

  30. Take a minute at your tables and introduce yourselves again and share how many cards you have any how many ways companies can track your buying patterns. DATA DRIVEN INSTRUCTION

  31. Today our goal is to go through the Practicum/Portfolio page by page to make you are clear on how to answer each question and what evidence you need from your students so you will be able to complete it on time and receive credit for the class. DATA DRIVEN INSTRUCTION

  32. For those of you taking the class for Brandman University credit, your Practicum is due today. You can either turn in a hard copy or send Joe an electronic copy. DATA DRIVEN INSTRUCTION

  33. For DOE teachers, your Portfolio is due June 19th. You can submit either a hard copy or an electronic copy. DATA DRIVEN INSTRUCTION

  34. For those of you turning it a hard copy, you have a couple of options. 1. Bring it to Dave’s classroom (D-2)at Jarrett Middle School on June 19th from 9:00-1:00 pm. DATA DRIVEN INSTRUCTION

  35. 2. Turn it in at the Pearl City High School Cultural Center when we are teaching either of our summer classes. We will be there June 16-18 and 23-25th. Please bring it between 9:00 and 1:00 pm. DATA DRIVEN INSTRUCTION

  36. The very last day we will be accepting Portfolios will be June 25th. We have to be strict about this deadline as the credit needs to be submitted to the PDE3 office so teachers using this class to reach the next level on the salary schedule will be able to get their raise starting 1st semester. DATA DRIVEN INSTRUCTION

  37. All the grades must be turned in at the same time, so if one person is late in turning in their Portfolio, it delays the credit for everyone in the class. DATA DRIVEN INSTRUCTION

  38. For those of you turning in your Portfolio electronically, you need to send it to: loverdeportfolios@gmail.com You can turn your Portfolio and soon as you complete it. Again, the last day we will be accepting Portfolios will be June 25th. DATA DRIVEN INSTRUCTION

  39. IMPORTANT INFORMATION DATA DRIVEN INSTRUCTION

  40. 1. We do not use the payment tab on the PDE3 website, we keep our own records. It will always show you as not having paid for the class. 2. After the class is complete, we don’t send you back your portfolios. They will be available next spring at our February classes. DATA DRIVEN INSTRUCTION

  41. 3. Once we have all the Portfolios on June 25th, we will look them over to make sure you have completed each section. If we have a concern about any of your answers or student evidence, we will contact you. DATA DRIVEN INSTRUCTION

  42. 4. We then submit the credit to the PDE3 office and they send back a list of Portfolios they want to review. They randomly pick 10% of the Portfolios for review. Once we have those names, we take a second look at those Portfolios. We then send them to the PDE3 office. DATA DRIVEN INSTRUCTION

  43. 5. Once they have them for review, we no longer have any control over the process. It has taken as little as 5 days for the reviewer to approve the Portfolios and as long as 4 weeks. It depends upon the number of Portfolios they have to review from different classes. DATA DRIVEN INSTRUCTION

  44. 6. The reviewer is not looking at whether or not they agree with your answer to any of the questions, but that you: Answered every question. Put some thought into it and didn’t just provide a one word or short phrase answer. Provided student evidence and completed the captions. DATA DRIVEN INSTRUCTION

  45. 7. We have never had a Portfolio rejected that had addressed every question and provided a thoughtful answer. DATA DRIVEN INSTRUCTION

  46. 8. If you can’t complete the Portfolio on time, you can use the $185 for any future class we teach. DATA DRIVEN INSTRUCTION

  47. 9. Please keep the Data Sheet which is the first page of the workbook. It contains all the information you need for this class. -Course numbers -Class dates -Due dates for the Portfolio/Practicum -Contact numbers and emails for Joe & Dave -Refund policies DATA DRIVEN INSTRUCTION

  48. Today is a work session. We are going to go over the actions you’ve taken or plan to take as well as look at the student evidence you collected. It is your day to share your ideas and get feedback on what you have done. DATA DRIVEN INSTRUCTION

  49. We will stay as long as needed to make sure you understand all that is required of you for the Portfolio. Do not leave class today without knowing exactly what actions you plan to take and the student evidence you will collect. DATA DRIVEN INSTRUCTION

  50. Turn to page #2 in your Portfolios. DATA DRIVEN INSTRUCTION

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