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From Science to Storytelling

From Science to Storytelling. Communicating C limate Change . Alison Perrin Climate Change Information Analyst Northern Climate ExChange Yukon Research Centre. Northern Climate ExChange Yukon Research Centre, Yukon College.

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From Science to Storytelling

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  1. From Science to Storytelling Communicating Climate Change Alison Perrin Climate Change Information Analyst Northern Climate ExChange Yukon Research Centre

  2. Northern Climate ExChange Yukon Research Centre, Yukon College NCE has provided a range of climate change services to Yukon since 2000, related to: • Adaptation (community climate change adaptation plans, vulnerability assessments, hazard mapping, and mainstreaming…) • Mitigation (Whitehorse Green Guide, Advisor for YG Climate Change Action Plan and emission targets…) • Education and outreach (Climate Change for Decision Makers, online newsletter distributed across Canada, lecture series…) • Climate Change Information and Mainstreaming Program(provide information and recommendations to decision makers)

  3. The story of climate change credit: Joel Pett, USA Today, CartoonArts International

  4. Changing the story • CHANGING THE STORY • Human connection • Relevance • Accessible science • Spokespeople • Solutions • CHALLENGES • Science focus • Sensationalism • Fear mongering • Spokespeople • The blame game Photo credit: NASA

  5. Why should I share? • The bigger picture • Connect with stakeholders • Share the northern story • Achieve a goal • Publish or perish (or is it publicize or perish)

  6. Bringing science to life The art of storytelling • The storyteller • Beginning the story • Building the plot • The cliffhanger ending

  7. Bringing science to life

  8. Pitfalls and opportunities • WHERE CAN WE GO WRONG? • Mired in the details • Advocacy/political agenda • Jargon • Making assumptions

  9. What’s next? How we can promote communication within our Yukon science community and to the Yukon public?

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