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PMEDS: Personalized Medical Emergency and Distress System

A proof of concept demonstration of a personalized medical emergency and distress system by en-Focus!, Inc. Introducing the problem, the product/solution, target markets, product development, barriers to entry and competition, market/revenue plan, team dynamics, and conclusion.

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PMEDS: Personalized Medical Emergency and Distress System

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  1. Group Demonstration - Personalized Medical Emergency and Distress System (PMEDS) Proof of concept demonstration by en-Focus!, Inc. for ENSC 305/340 Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca> Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca> 1

  2. Introducing Our Team Members Primary Project Specialization • Paulman Chan • Temperature Sensor and Documentation Lead • Mirela Cunjalo • ECG and Breathing Sensors • Brian McKenzie • PIC microcontroller / Software and Interface • Scott Nelson • Base Station and Hardware Design • Ryan Monsurate • RF Communications Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  3. Presentation Roadmap Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  4. Presentation Roadmap • The Problem – Introduction • The Product/Solution • Target Markets • Product Development • Barriers to entry and Competition • Market/Revenue plan • Team Dynamics • Conclusion • Acknowledgements Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  5. The Problem – Introduction Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  6. The Problem – Introduction • People who live alone are at risk • Accidents can occur suddenly that incapacitate the person • The 1st and 3rd leading causes of death • Heart disease and stroke • Comprehensive monitoring is impractical • Highly restrictive in movement and comfort • Expensive Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  7. The Product/Solution Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  8. The Product/Solution • Intelligent Shirt Platform • Comprehensive feature set: • Heart rate monitor • Temperature sensor • Breathing monitor • RF transmission to base station Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  9. The Product/Solution • Real-time Monitoring • With real-time analysis and crisis detection • Security center • Base Station • RF communication reception • Handles data analysis • Computer user interface (for the mock-up) Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  10. The Product/Solution Flow chart overview of the PMEDS system. Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  11. Target Markets Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  12. Target Markets • Elderly living alone • Heart attack or stroke • Respiratory arrest • Hypothermia • Athletic Training Data – adv. breathing • High-end fitness clubs • Home use by professional athletes • Adaptable for longer-range monitoring Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  13. Product Development Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  14. Product Development - Funding • Venture Capital • Line of Credit • Family Loans • NSERC • Canada R&D tax break Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  15. Product Development - Certification • Canadian Standards • Canadian Standards Association • International Standards • Underwriters Laboratories • Health Canada Approval Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  16. Product Development - Manufacturing Costs Component costs for the prototype: • $155.21 Component cost per production unit: • $135.98 • Redesignable for lower cost • Easily reducible by $50 if custom RF Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  17. Product Development - Competitors • Digital Angel • (not shirt) Temperature, Fall Detection, GPS • Sensatex • Military Research – Still in development • Competitor’s Products • Captial Cost - $500 – Thousands of $ • Monthly Service Fee - $20 - $50 • Most are Passive Montoring products Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  18. Market/Revenue Plan Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  19. Market/Revenue Plan • Capital Expenditure • Three Shirt Models – Features • Monthly Monitoring • Hardware installation • Software updates • Customer support • Solid revenue potential Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  20. Team Dynamics Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  21. Team Dynamics • Division of the group into sub-teams was effective • Group structure was an informal interactive/web organization • Some inter-personal tendencies to annoy were successfully suppressed • Mutual respect in the group was present • Task assignments were often self-chosen and completed on the person’s own initiative Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  22. Conclusion Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  23. Conclusion - Product • Proof-of-concept device is successful • Good market potential • Need more medical research on vital statistics • Revenue plan allows for growth and sustainability • We learned a lot from this project • Like to begin development and implementation earlier Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  24. Future Work Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  25. Future Work • More research on: • The healthy and dangerous ranges for vital statistics • Shirt materials technology • Miniaturization of components and durability for shirt use • More development on: • False alarm tolerance and sensor accuracy • Ensuring that the PMEDS will consistently be used and operate properly • Power consumption and increased wireless range and custom RF Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  26. Acknowledgements Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  27. Thanks! • Andrew Rawicz • Steve Whitmore • Andrew Pruszynski • Nakul Verma • Fred Heep • Gary Shum Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  28. Acknowledgments Special Thanks • Microchip • Analog Devices • Texas Instruments • Maxim IC Special Mention • Bourns Personalized Medical Emergency and Distress System en-Focus! <en-Focus@sfu.ca>

  29. Time for questions!

  30. Be Nice Please!

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