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CFF Overview

AskPatty Certified Female Friendly Overview

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CFF Overview

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  1. About AskPatty.com, Inc. Jody DeVere CEO of AskPatty.com, Inc. Jody provides automotive education to women consumers, as well as training, ongoing marketing support education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. As a marketing to women expert, journalist, car care expert, and safety spokesperson, it has been a primary goal to promote, mentor and support careers for women in the automotive industry, and she has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. She is a champion for women in the automotive industry, and her company serves as the first point of contact for many women who are seeking the very best in car sales and service across the United States and Canada. Visit: www.jodydevere.com

  2. About AskPatty.com, Inc. With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the  AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers. Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com

  3. About AskPatty.com, Inc. Awards / Accolades Car Care Council Aftermarket Woman of the Year Recommended By Parenting Magazine Featured Guest on Jen and Barb MomLife Jody DeVere Honoree, SEMA SBN Athena Award Jody DeVere Honoree, Women in Remarketing Excellence Award Featured in books: Influence, How Women's Soaring Economic Power Will Transform Our World for the Better by Maddy Dychtwald The She Spot - Why Women Are the Market for Changing the World -- And How to Reach Them by Lisa Witter and Lisa Chen The New Influencers by Paul Gillin Secrets of Social Media by Paul Gillin

  4. Brands We Work With 3M Allstate Insurance American Express AutoTex Pink Wiper Blades AutoTrader.com AutoZone Car and Driver CarMD.com CARQUEST - Tech-Net CheckMyRide.com Cooper Tire Esurance Experian Jiffy Lube Michelin Mitchell1 Mobil1 Motor Oil MotorOilMatters.org NHTSA Passchal.com Pennzoil Quaker State RainX Wiper Blades Shell Oil State Farm Insurance Turtle Wax VehicleMD Magazine Zag

  5. About AskPatty.com, Inc. Associations / Memberships: Motor Press Guild Marketing to Women Conference 2011 Board Member National Automotive Service Association Automotive Oil Change Association Tire Industry Association Women's Automotive Association International Car Care Council Women's Board Women Industry Network Automotive Women’s Alliance Collision Industry Foundation Board Member SEMA SEMA Business Women's Network

  6. About AskPatty.com, Inc. Non Profits, Women’s Automotive Scholarship Programs and Foundations we support: Women's Automotive Association International Car Care Council Women’s Board SEMA Business Women’s Network Women (Collision) Industry Network Automotive Women’s Alliance Women in the Winners Circle - Lyn St James Foundation Edie Hand Foundation / St Jude Hospitals National Breast Cancer Research Foundation Canadian Breast Cancer Society National MS Society United Spinal Association

  7. Customer Service Reputation & Women Customer service will continue to earn yeas or nays with women and they will continue to gravitate to brands and companies that provide a great experience.

  8. Our Approach

  9. Brand Reach to Attract Women

  10. Trusted Automotive Advice

  11. Share Trusted Relationship

  12. Certified Female Friendly® Program A culture shift based on employee education and training combined with an integrated on and offline ‘relationship building’ program on how to attract, sell, retain and increase loyalty with women customers. Certified Female Friendly® Training is the cornerstone Use of AskPatty.com a trusted brand by women Local strategic advantage and differentiation Partnership with expert marketing to women agency Joint local co-branded PR, marketing and advertising Connection to our large social network of women SEO enhanced Female-Friendly micro siteCFF Branded Inventory Listing New/Pre-Owned Geo Listing on Search, Get A Quote and Banner Ads Attract Hire and Retain more women employees

  13. Certified Female Friendly® Training Training employees in communicating more effectively with women is the cornerstone of how to increase ROI, or better yet, ROW (Return on Women). It's the beginning of the culture change that will improve overall customer service which creates increased retention and referrals. Women are relational buyers and men are transactional buyers. Where the rubber really meets the road with women is what happens when she calls or visits your retail locations and interacts with employees. Businesses place most of their attention on the purchase phase of ownership, overlooking the more critical stages which, not coincidentally, is where women have the most influence, like kick-off (deciding to buy), research (making the short list), ownership (customer service and problem resolution) and Word Of Mouth. With the AskPatty.com Certified Female Friendly® training employees will learn the differences between how men and women communicate and make decisions. They will learn how to speak her language and build a lasting relationship with her. We’ll provide trainees with the techniques for attracting new customers, retaining and growing the relationship with your current customers and building a better experience for all your female customers. Training will focus on how women use the Internet for shopping, researching and connecting. Everyone will learn women’s online preferences and how to create a better online experience for her. Training includes a focus on websites, advertising and marketing, email campaigns and social media.

  14. Certification and Year Round Training

  15. Micro Sites, SEO & Social Media Support

  16. Marketing & Advertising to Women Experts

  17. We Know What Resonates with Women

  18. The Ask Patty Promise to Women Ask Patty Certified Female Friendly® Promise Our dealership has made a major commitment to providing an enjoyable buying experience for female customers by participating in the Ask Patty Training Program. We have successfully completed the program and are proud to be a Certified Female Friendly® Dealer. The Ask Patty Promise 1. Ask Patty Certified Female Friendly® dealers provide women consumers with an automotive retail experience based on relationship building, trust, respect and improved communications. 2. Ask Patty Certified Female Friendly® dealers aim to surpass women consumer's expectations with the highest level of customer service to win their lifetime loyalty. 3. Ask Patty Certified Female Friendly® dealers provide women consumers with an automotive retail experience that is safe and comfortable. 4. Ask Patty Certified Female Friendly® dealers surpass the highest levels of customer satisfaction for women consumers. 5. Ask Patty Certified Female Friendly® dealers are committed to providing the highest quality repair and maintenance service while striving to repair the vehicle right the first time.

  19. Certified Female Friendly ROI Top Ten • Increase in employee customer service skills, improved workplace culture and improved CSI, Customer Service Index, scores. 2. Increased company name and location brand awareness, local market visibility and local media exposure due to joint marketing and PR efforts aimed at women. 3. Increased social media reach and visibility on Facebook, Twitter , YouTube and other social sites. 4. Increase in website traffic of up to 30%. 5. Positive 3rd party online reviews from women. 6. Increase in qualified candidates who apply for employment via micro site employment tab, both men and women, in sales, marketing, management, technician, service writer and other roles. 7. Increase in percent of women contacting location for sales and service. 8. Improvement in curb appeal, look and feel of location and waiting room experience. 9. Knowledge of appropriate assets to use, tools and ability to market and advertise to women effectively. 10. Strategic competitive advantage and differentiator with competitors, growth of market share.

  20. Get Certified Female Friendly® Contact us today to learn how to become AskPatty.com Certified Female Friendly® http://www.askpatty.com/getcertified/ 21

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